Little Big Shot (Warner Bros.) (1935)

@ EXPLOITATION 26 Ways To Tell °Em About Your New Star World’s ‘Little Big Shots’ in 3-Day Contest Idea of contest is for readers to identify famous “little big shots” from four-line poem quizes. Publicity stories below give entire set-up. Ist Day Name Little Big Shots For Prizes Can you name the little big shots described in the verses below? They are all children whose names you have seen in the newspapers many times and with whose pictures you are familiar. If you know them, and send in your answers quickly enough, the Contest Editor of the (newspaper) will award you two tickets to see the biggest little star of them all, Sybil Jason, the five year old star of Warner Bros.’ “Little Big Shot”, which open at Hie #-5.. NSS Dheatre On. 2.4 2nd Day Who Are These 3 Little Big Shots? Here are three more little big shots waiting to be identified. The verses should give you the correct answers if you are a newspaper reader. The prizes offered by the Contest Editor of the .... (newspaper) for correct answers and speed in replying, are tickets for theses ace Theatre to see five year old Sybil Jason in “Little Big Shot” at the ................ Theatre ONsenceee What homesick small boy 3rd Day Theatre Tickets If You Know Them Here’s your last chance to win two tickets to the ................ Theatre by naming the little big shots described in the verses below. The poet tells you all he can. The rest is up to you. Speed is essential for it’s the first ten readers who send the correct answers to the Contest Editor of the __...... (newspaper) who will see Sybil Jason, the five year old film star, in “Vittles Big Shot. ab. toe =... -..-Dhe@atre = OR On what two royal misses W hat brother and sister Won front page fame— Because of the White House And grandfather’s name? . . What gay little optimist Drank suffering’s cup— As her upside-down tummie Was put right side up? ... Who are the most famous Small ladies alive— Each having four sisters And all making five? ... Add contest details and picture plug. Answers: (1) Sistie and Buzzie Dall. (2) Alice McHenry Williams. (3) Dionne Quints. ture plug. In an English school Roumania’s millions May someday rule? . What American boy-star Through talent and luck Has given the talkies The greatest ‘Puck’? ... His bright fiddle-magic Has won the lad fame | All over the wide world Now what is his name? ... Add contest details and _pic Answers: (1) Prince Michael. (2) Mickey Rooney. (3) Ye hudi Menhuin. Has Great Britain spent Her deepest devotion— Their dad is not Kent? Her strong, tiny fingers Make storms on the keys Of a mighty piano— Her funny name, please? What singing and dancing South African tot— | Is coming to town soon In “Little Big Shot”? ... Add contest details and picture plug. Answers: (1) Princess Elizabeth and Princess Margaret Rose. (2) Ruth Slenzynski. (3) Sybil Jason. Publicity In Kiddie Korner If paper runs a Kiddie Korner, try to spot Sybil Jason stories in it. Another idea would be to spot an ad in this section so that the young ’uns will know about this picture. Plugging °Round School School kids will be interested in Sybil Jason. For the contest angle, you can offer ducats to the youngsters with the best marks or perfect attendance: Also remember that Jason stills will fit in perfectly in ads for school supplies. Candy Kisses-=From Sybil Candy kisses, imprinted with slogan “A kiss from Sybil Jason’, would make a cute throwaway. If you can promote the candy, so much the better. Sybil Gets on the Air in A Leeture on Care of Tots If there’s an authority on children lecturing over the air, see if he or she will squeeze a mention of Sybil into the next ether chat. Shouldn’t be hard to find something of interest that ties her in. AUTOGRAPHED PHOTOS | Size 4x6", printed | in colored ink. Price, $2.50 per M includ ing theatre imprint on back. Order from ECONOMY NOVELTY CO., 239 W. 39th St., N.s¥.-G, ‘LITTLE BIG SHOT’ RIDES AROUND Dress a fresh-looking kid in straight-laced clothes so that he looks like a burlesque of a well-dressed youngster. Put him in a bannered car with chauffeur driving him around town, as illustrated. Diet Story as News Feature Think you can get paper to run feature stories on diet and clothing for the ‘Little Big Shots’? Jason stills could be used to illustrate yarns. Stills in Pet Shop Window Can pet shop use photos for window trim? If so, give them Still No. SJ 19 which shows Sybil with a dog on her lap and No. LS 79 has her gazing into pet shop window. A dime a throw and they’re yours. STILL TIE-UP WITH DAIRY Dairy might be tempted to use this still for | their advertising along this copy slant: ‘Children should drink milk | for health, vitality, ete.” | Make ’em give you a nice plug, too. Interested? Order Still No. SJ Pub O—10c. Dairy might also make up posters for their trucks, using this illustration. Department Stores Hold Sales For The ‘Little Big Shots” Department stores might be interested in special sales for “The Little Big Shots,’ offering bargains in children’s clothes or other small articles. Sybil Jason stills with tie-in copy in ads and at store counters should take care of your end of the tie-up. Sybil Jason Party in Lobby If you can promote the food, a Sybil Jason party for the kids would be swell after the Saturday matinee. You’ve run parties before, so there’s not much we can tell you about handling this one. Radio Kiddie Klub Tie-up If local station has Kiddie Klub, let them announce that Sybil Jason has become a member. Announcer might be willing to tell the children about Sybil’s life and your showing of the film. Teli Parents and Teachers Drop a line to Parents-Teachers Association about the youngster. They'll want to know about her. Tie-up With Coca-Cola Man Still No. LS Pub Y shows Sybil drinking Coca-Cola. If you show it to the distributor in town, he may be willing to tie up with your showing of film. FUNNY PAGE PROMOTION Sull LS Pub A, illustrated, shows Sybil reading newspaper comic section. Could be used in straight newspaper ad, or might be worked into contest for most popular strip. Get it? Give Jason Gal Big Build-up This Way You'll want to tell the town all about your new star. Here’s how: 1. Plaster signs around town reading: ““SSomebody’s coming to your house. Who is this ‘Little Big Shot’ ?”’ 2. Blow-up in lobby of Sybil with line: “Sybil Jason—she travelled 11,000 miles to see you.”” Augment display with valises plastered with foreign labels. 3. Just before show opens, tack up stills in lobby, with caption “Sybil is coming.” 4. At the same time, plant blow-ups of fan mag stories about the youngster in lobby. . Phone mailing list and tell ’em what a find she is. . Heralds to school children. 2 6 7. Jumbo post card in lobby welcoming Sybil. Kiddies sign it and send it to her. 3 . Plant untitled still of Sybil in paper, offering ducats to first 10 who identify her. Stunt was used successfully on Josephine Hutchinson’s first film. Page Nine