Little Big Shot (Warner Bros.) (1935)

@ EXPLOITATION 2 National Tie-ups... Put Them To Work! POSTAL TELEGRAPH Postal Telegraph THE INTERNATIONAL SYSTEM ra NM 107 DL COPY HOLLYWOOD CALIFORNIA AUGUST 14 1935 SYBIL JASON STUDIO EXECUTIVES PROUD OF RECEPTION GIVEN YOUR PICTURE BY PREVIEW AUDIENCES STOP FILM LITTLE BIG SHOT HAS MADE YOU THE BIGGEST LITTLE STAR OF THEM ALL STOP WE ARE SURE THE AUDIENCES AT THE OSHKOSH THEATRE WILL GIVE YOU THE GRAND RECEPTION YOUR GREAT PERFORMANCE DESERVES GLENDA FARRELL ROBERT ARMSTRONG EDWARD EVERETT HORTON TELEPHONE YOUR TELEGRAMS TO POSTAL TELEGRAPH Your local Postal Telegraph manager has been advised to insert these midget telegrams in each message delivered. See him to decide on the number of inserts he will be able to use. Might also set a display for his window. The telegrams are 3146”x4144”. They’re a “buy” at the following prices, which include theatre imprinting: I1Mto 5 M—$3.00 per M 5 M to 10 M— 2.50 per M 10 M or over— 2.00 per M Order directly from: POSTAL TELEGRAPH GUIDE 225 W. 39th St., New York City Dad-Daughter Photo Contest How about a contest offering ducats for best photos of fathers and daughters together? Still No. LS 207 shows Horton and Jason in a good pose for illustration. Ten cents, please! COLORED LOBBY STANDEES LITTLE BIG SYBIL JASON GLENDA FARRELL ae ROBERT ARMSTRONG EDW. EVERETT HORTON A WARNER BROS PICTURE : Sybil Jason va Glenda FarrelleRobert Armstrong Edward Everett Horton A B illustrated above are cutouts in natural colors, and easel backed. Enlargements measure about 4 feet in height. Prices: $5.50 each, F.O.B. New York City. Enlargements Order direct from NATIONAL STUDIOS 226 W. 56th St. New York City FREE RADIO SKETCH Twelve minutes of the comedy of the film plus three minutes at beginning and end for picture plug. If you can use ’em, just write Campaign Plan Editor, 321 West 44th St., N. Y. C., and we'll shoot back mimeographed copies for every member of the cast. Page Ten --AND THE MUSIC WAR N ER BROS. LITTLE BIG SYBIL JASON * ROBERT ARMSTRONG GLENDA FARRELL » EDW.EVERETT HORTON Song hit, “I’m a Little Big Shot Now’, offers you another exploitation angle. Title page of the sheet music is printed in two bright colors, and you can have a limited supply of ’em FREE. For any further information or cooperation, write to SAM SERWER R. C. A. Building, 1250 6th Ave. New York City Lucky Numbers Win Prizes You might give numbered tickets to kids when they come in, telling ’em that lucky numbers win prizes, like pencil boxes, pads, and all the other things youngsters need in school. Tee-Cream Parlor Tie-up If soda parlor will co-operate, you can have a ‘Little Big Shot Day’. Store announces that each kid buying a soda will receive a free lollipop. Still No. LS 6 shows Sybil, Armstrong and a lollipop. It’s yours for a dime. Imprinted Grocery Bags Your grocery dealer may let you imprint his supply of paper bags with “Give your child Yello for dessert, then take him to see ‘Little Big Shot’ at the Strand.” Any product the grocer wants to plug can be tied-in the same way. Napkins for Schoolboys Imprint some paper napkins with your playdate. Then distribute ’em in school lunchrooms and _restaurants around school. Just one way to let the kids know that you’re playing a show they’ll like. Promote Kiddie Show on Stage Local dancing school might like idea of presenting a kiddie show on stage during week picture plays. Singin’ and dancin’ by the tots ought to give patrons a big kick. Special Show for Orphans Is it about time for you to have a matinee for the orphans? Bakery and candy stores might be persuaded to contribute enough food so that you could throw a party for ’em after the show’s over. If you run it in the morning, it won’t interfere with your regular routine. Dancing Lessons in Lobby For a lobby stunt, you might be able to promote a dancing instructor to give the kids a free lesson. He'll get the free publicity for his trouble, and by making it necessary for each child to be accompanied by an adult, you'll sell extra tickets. Midget Radio Is ‘Little Big Shot *=-Electrice Store Tie-up Maybe radio store ‘ll like this slant: “The midget Gilco is a ‘Little Big Shot.’ It has the same fine tone of its big brother, the Super Gilco.” Musn’t forget to work your stills into the window display, though. Clever Saying Contest for ‘Little Big Shots’ in Paper Along the lines of these ‘Bright Sayings’ columns in papers, suggest to editor that he run contest on “Bright Remarks of the ‘Little Big Shots’.” Stunts not new, we'll admit, but it does tie in with film. Old Kid Mags as Give-Aways See if local magazine distributor will give you some back numbers of child mags. Kid patrons will love them and they’ll have to see your tip-on calling attention to this show. KIDDIE PARADE TO THEATRE If you’ve got a Theatre Kiddie Klub, you can organize a parade to theatre on opening day. Youngsters love to march, and a few banners plus a band ought to make folks realize that your show’s in town that week. Amateur Night for Y oungsters If amateur craze is still going strong, why not arrange one for kids under ten? With finals to be held when you open this picture. 2-COL. POEM PUZZLE (SOLUTION) SYBIL JASON ' * The tiny talkie star (os st ttt BIG SHOT Has traveled fast and = HL traveled far! iy cms an cree men She came eleven thousand = miles : : HE Bo) a\j To woo and win us with HAS SB-RAVE-50-E-500 FAS-3h ©) de RAVELED F-Al Taal her camtios! : SHE 100-A-1000-E 11 s-HOU1000-1-50-€5 Capetown, South Africa, was where Sybil was born, and it was there, The dainty, dancing, singing clown, When she was three, had much renown! She sailed to London and when there Was a sudden sensation on the air! Then in two talkies she was so good Warners brought her to Hollywood! Her third film is by far her best— Wait till you see her ape Mae West— Wait till you see her dance and sing— Of “LITTLE BIG SHOT” 296 wim ve ferl-H Hen sine! CARETOWN, SOUTH AFRICA WAS Ww, sySun wis SP-enn Orr was 7 ERE ‘ be, 500 |anT/, 500-ANCING, Su-cING CSN W-22 SHE WAS 3 HAB 1000-UCH REN-VITT sue ("2 tonven Gwne severe WAS ASU-DD-EN SENSA-S-10N@ SB-HE AIR, / aS? VON SS sue was @) {OO}e WARNERS OX?-nouetia, HER, 2 wif wees! HER S-HIR,-500 F-<B-So-M_ 15 OOy FAR, HER E WAIT TILL UC HER sooasce 6 se © “she Bic SHor” sys 1s XG! Though illustrated in miniature, it comes in regular 37%" width. Order Mat No. 205—20c. Sybil is king! Tie-in Sybil Jason With Safety Campaign If you can do something about starting a safety campaign in town, there’s a chance to garner a bit of publicity for your star at the same time. The New York police department is now running a safety campaign and has the streets plastered with posters advising motorists to watch out for children, to turn corners carefully, ete. All these are done in an interesting and dramatic manner. If you see the mayor and the police chief, they might be willing to try a campaign on the same lines, working photos of Sybil into each one. For instance, a pretty head of the child playing with a dog, with line, “How much do you love your child?” Copy follows to tell drivers to avoid speeding and resulting accidents, ete. Of course, Sybil and show come in for plugs.