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art Your Campaign Well In Advance Playdate. Good Sunday Feature Stories
\ One Whole Week
Ricos gun ruled all elelatereloluy but not this gangsters girl Her love was greater than her fear when Ricos vengeance put her sweetheart on the spot!
LITTLE. ON RY:
A First National & Vitaphone Hit
Pow. R. Burnett’s
sensational Un: derworld drama i vesim aa-testctate felt ls : a Mia -d keke R Mel alehane with ae Smash You'll See , Edward G. ~ ROBINSON Douglas
FAIRBANKS, Jr.
William Collier, Jr. Sidney Blackmer Glenda Farrell and Ralph Ince
Cut 40c, Mat 10c
COLLOSSAL!
Cut No. 1
Three Juniors Have
Mervyn LeRoy’s reputation Important Roles In for story-telling held ee ° during the filming of “Little New Crook Picture Caesar,” which he directed for First National, and which is Comin .. 6.55 to the
Fairbanks, Collie And |] Theatre. Unaffected by the terrifying Hendricks Are All In gangster scenes he had just ‘Tl ittle Caesar’’ made, he related an anecdote
about two Hebraic film producers.
“You know,” LeRoy said, “how the picture business is addicted to highfalutin superlatives like stupendous, marvelous, and so on. Well, these two met one day at a period in their lives when adjectives meant very little.
“*How’s your picture, inquired Morris. “ *Colossal!’
friend.
“Well, make a lot of money.
(Current News)
Three famous juniors play important roles in “Little Caesar,” the current Mervyn LeRoy production for First National-Vitaphone.
Douglas Fairbanks, Jr., Willie Collier, Jr., and Ben Hendricks, Jr. are the players enacting roles of gangsters and racketeers in the W. R. Burnett thriller dealing with the 1otbed of gangdom.
Young Fairbanks is currently creting a sensation as Douglas Scott a support of Richard Barthelmess n “The Dawn Patrol.” In “Little caesar” he plays Joe Massara, the ‘front man,”—that member of gangand who is the outside contact ian. Collier is the son of the famus stage comedian; he essays the ole of Tony Passa, the ex-choir »0y who is killed on the steps of a cathedral. Young Hendricks will be seen as Kid Bean, a real tough guy.
“Little Caesar” was a Literary Guild selection and is one of the biggest selling novels of recent} years. Burnett, the author spent | considerable time living among the gangsters to get the material for his book. First National has adhered as closely as possible to the book and it expected that this will contain more authentic phases of gang life than anything heretofore
Abe?’
answered his
never mind—it might
’»?
attempted. It is the most pretentious production yet directed by Rico commands! Mervyn LeRoy.. Edward G. Robin
And another gangster “takes a ride.” He reigns supreme as monarch of the racketeers, until a girl dares to defy him because she was in love.
son has the title role. “Little Caesar” is now playing at the . Theatre.
“Little Caesar” Is Title of Monarch | Of Underworld
“Little Caesar” the title of the
Br ee attraction this week has| thing at all to do with the fam1s Roman hero. It is merely the *k-name of the boss of the underwid. Edward G. Robinson plays tit'role and Doug. Fairbanks, en in support
Cut No. 11
GANGLAND NOW ORGANIZED AS
BIG BUSINESS-RACKETEERS ARE
MEN OF CULTURE, LEARNING}
Director of ‘Little Caesar” Made Extensive Study Of Modern Underworld Life
(Feature)
“Little Caesar” is a portrait of a gangster’s state of mind, according to Mervyn LeRoy, who directed the Vitaphone version of W. B. Burnett’s famous novel for First National Pictures. “Little Caesar” is now showing at the..... Theatre.
LeRoy became greatly interested in gangsters and in prison psychology some time ago when he spent several weeks in research preparatory to filming “Numbered Men.”
Assisted by Capt. Clem Peoples, of the Los Angeles Sheriff’s Office, LeRoy studied prison conditions, and made several trips to San Quentin penitentiary with Peoples when the latter was taking sentenced gangsters to be incarcerated there.
“Gangland is organized just like big business,” says LeRoy. “It has its own code of business ethics, its ruthless competition, it is ruled by the strongest wills, the best brains, and the best students of human nature.
“The curious thing about the gangster’ s state of mind is his willingness to kill, and think nothing of it, and his utter indifference toward the possibility of being killed, or executed.
“It is in this particular that the gangster differs essentially from the average citizen, or even from other crooks of many varieties. The thought of killing anyone is horrible to the average citizen, and even an accidental death will weigh heavily and hauntingly on the mind of the person involved. At the same time there is a strong feeling of selfpreservation. The average citizen goes to some pains not to put himself in a position where his life will ibe endangered. Even crooks of other varieties are hesitant about using the revolver. They do not want to jeopardize their lives by committing murder. This does not seem to enter into the mental makeup of the gangster.
“Psychologists have not yet plumbed this type of mind. It is something distinct in criminal annals. It probably goes back to the primitive instinct of self-preservation. The gangster is outside the law with his rackets. He cannot rely on police protection. If an enemy steals from him, the only punishment he can deal out is physical violence.
“And so they go on, lured by quick and easy money which will buy them diamonds, ‘molls’, and good times in cafes, until some rival gangster’s machine gun mows them down or they are taken for a ride.
“They know nothing else at which they can earn enough money to allow them to lead this type of existence. They keep it up, partly for the thrill of it, partly because they }can’t stop, and partly because it’s a
REXY
if you enjoyed the drama of “Doorway To Hell,” you'll never forget
the thrills in
with EDWARD G. ROBINSON
DOUG. FAIRBANKS, JR. Wm. Collier, Jr. Glenda Farrell, Sidney Blackmer Ralph Ince, Thomas Jackson
From the sensational
novel by W. R. Burnet
“I was a gangster, but I fell in love with a beautiful girl. If I leave the gang Rico will put me on the spot. If I stay she will squeal. What shall I do?”
See His Strange Story Thrillingly Unfolded in
LITTLE CAESAR
Greatest drama of racketeerdom since “Doorway to Hell”
with Edward G. ROBINSON Douglas FAIRBANKS, Jr. William Collier, Jr. Sidney Blackmer Glenda Farrell and Ralph Ince
A First National @ Vitaphone Picture
Cut No. 15 Cut 20c, Mat Sc
gambler’s chance. They may escape the fate of others.
“The big gangsters are unusually bright men, shrewd, dominant, who had they been honest could have made a success in many other lines of business. They have to be born leaders of men, like Capone, in order to hold their mobs in line and make money. They are ruthless with weaklings, like Little Caesar in Burnett’s story. And eventually they come to an end of violence, whether meted out by the law, or by rival gangster bullets. They are not brave, though they have courage enough not to break down when they go to the electric chair or gallows. Their rule is never to give the man they are going to kill any kind of chance. He is set upon suddenly and murdered before he knows what it is all about—like the men mowed down in the Chicago garage in the St. Valentine’s Day massacre, or like Jake Lingle, the racketeering reporter.”
“The pictorial study of a character such as Little Caesar, played by Edward G. Robinson, is fascinating —as fascinating to the director and the actors involved as it is to the public.”
Such Is The Price Of Real Talkie
Characterization
Edward G. Robinson, who plays the title role in “Little Caesar” has played so many underworld characters for the screen that fans who would ordinarily run the proverbial mile to see a movie star now run the opposite way.
Robinson is as bad—or as good— as ever as Rico, the gangster, without a heart in “Little Caesar” now at the......Theatre. Douglas Fairbanks, Jr., William Collier, Jr. and Glenda Farrell are in the cast. Mervyn LeRoy directed
Researc Mervyi “Floy
‘Little Cac Searches In Unc
(Advanc
A visit to a sco in Los Angeles w vyn LeRoy, in co clothes men, as : search work on “IL First National and ler, which comes Theatre on rected the picture.
“All these places spectacle,” says Lek ly they house the fl 4 sam of humanity, crushed, the defeatec life has battled dow
“Yet dingy as the. ~ nevertheless they hll a1 ten or fifteen or twenty
a man may have a bed for —a place to sleep out of and the wind and the ra bedclothes to keep him was is a temporary haven of re forgetfulness for eight hour
“It is not a house, muc home. The lodgers only the night. The nlaces are during the day. Nearly can bum a few nickels or a Thus such flop joints really a public service, for they | class of idle floaters out of tion to a certain extent. T vent petty thievery. They man going.
“Most of them are unc police and sanitary su They are not dirty. It is close quarters and the class ple who frequent them whic them seem so.”
“Little Caesar” is the p tion of W. R. Burnett’s 1 story of the rise and fall of ster in a big city. It gamut of !c ules, from s thievery to big town r and night club life, and again to the dismal note joints. It has been ha of the biggest successe} Edward G. Robinson pil: role of “Little Caesai}. Fairbanks, Jr., also hak
———_ 9
Others in the cast in
liam Collier, Jr., Glenc Sidney Blackmer, Ralph Thomas Jackson. It we
from the novel by W. I which was one of the t stories in America.
SOA TMM QQ ag
3 M
YOY . ‘ Se iy p eS ees
I’m Rico. I’m goin this town some da though I have to}sl way to the top.” [Tb
LITT CAES
the gangster who n mistake in his life... a girl in love.
with DOUGL FAIRBANK
and a gr
Cut No. 7,