Little Miss Thoroughbred (Warner Bros.) (1938)

EXPLOITATION A HOT TIP Insert regular heralds in small envelopes marked: “Today's Best Bet.’ Distribute on street corners, in barber shops, sport arenas; have newsstands give them away with racing sheets. ACTION DISPLAY For an animated lobby display place some toy horses on an endless belt with race track scenes as background. Selling copy and blowups are spotted about display. LET’S ALL PLAY Pin games based on horse racing are a most popular indoor sport currently. Borrow a few machines for the lobby; placard with title copy and have attendant supervise operation. Players with highest scores win guest passes. HORSESHOES Have local florist make up large wreath in form of horseshoe. Place cutout heads of Ann Sheridan, John Litel, Frank McHugh and Janet Chapman in center. Surround with scene stills, billing and playdates. Heads can be cut out of the three sheet or one sheet (see accessory section). SHOW BLOWUPS Four year old Janet Chapman is a screen star in her first picture. Well in advance of your showing display blowups of stills Nos. LL-9, LL-11, and LL-Pub R. Copy: “Not Too Sweet! Not Too Naughty! But Just Right! She’s America’s New Baby Heart-throb! Janet Chapman —star of ‘Little Miss Thoroughbred.’ Coming soon.” MEET TALISMAN Send truck through streets with horse in stall set on top. Every few blocks horse is paraded about for the folks to look at. Billing and playdates appear on horse’s blanket. Copy on truck: “Meet Talisman, Little Miss Thoroughbred’s entry in the great race to be held at the Strand Treatre beginning Friday. See Warner Bros.’ win-place-and show-sensation — ‘Little Miss Thoroughbred’.”” Blowup heads of the stars and batch of scene stills complete the display. Page Six Spot signs, placards, and banners in and around horse “Thonoughbrod” Contests THOROUGHBRED FOTO: Take advantage of the current craze for amateur photography by conducting search for best picture of a child taken by an amateur. Town's well-known photographers act as judges with entries displayed in lobby; winners published in paper. The child whose photo is judged best might be called “Little Miss Thoroughbred” and presented prize from stage during run of picture. PET THOROUGHBRED: Round up _ town’s thoroughbred animal pets with cooperation of local paper and S.P.C.A. Judges choose best animals in each class and local “Miss Thoroughbred” presents prizes from stage. GOOD DEEDS: Idea is to invite young girls to submit records of good deeds they performed recently. Writer of best letter is chosen as town's “Little Miss Thoroughbred.’ Next best ten letters are published in local paper and authors awarded guest passes to show. Tie-Up Horse Shows shows, polo games, and country fairs. Local riding academy should be willing to cooperate by presenting a “Little Miss Thoroughbred Trophy” to best rider. 6 Ways to Tell Kids . Spot announcements before and after children’s radio programs. . Distribute heralds and throwaways in school dis tricts. Run special kid matinee on Saturday A.M. . Plant coloring contest in local paper (use ad mat). . Place posters, stills and window cards in stores near schools. Arrange a “Soapbox Derby.” Kids use broomstick 6 -) I ‘horses.” Prizes to fastest and most original. Teletype in Lobby Set up a teletype machine in lobby with placard announcing: “Latest Racing Results.” Folks reading ticker tape see plug for film, racing results appearing between plugs. Copy: “They’re cheering home a winner ...and so will you when you see Warner Bros.’ win-place-and-show sensation of the screen—*‘Little Miss Thoroughbred.’ ” Stills for Dealer Fie-Ups ANN SHERIDAN: AS-Pub A 282 AS-Pub A 298 Bathing Suit FRANK McHUGH: FM-Pub A 105 PM-Pub A 153 Croquet JANET CHAPMAN: Doll Order these specially prepared stills from Campaign Plan Editor. Complete set of six—50c; individually 10c. MILK TIE-UP Title suggests a tie-up with local milk company. Arrange to have dairy place imprinted collars on their early morning deliveries Wien copy: . BE A THOROUGHBRED! Drink Lordens Milk For Health .. . See ‘Little Miss Thoroughbred’ at the Strand Theatre for Laughs and Thrills.” HANDICAPPERS Horse race handicapper on local newspaper might be persuaded to call their “best-bet” of the day “Little Miss Thoroughbred Selection” during the run of picture. Display blowup of daily selections in lobby surrounded by batch of scene stills and selling copy. HORSE BLANKET Promote a horse blanket from local dealer and display it in lobby week in advance with dealer credit. Arrange to present it to winner of biggest race held near your town. Play up angle that blanket is gift from “Little Miss Thoroughbred—Janet Chapman.” FOR GOOD LUCK On display board in lobby place a number of good luck pieces such as: horseshoe, four-leaf clover, small pins, and rabbit's foot. Highlight a blowup head of Janet Chapman with copy: “She's the good luck charm of a hard luck gambler.” Idea can also be used for newspaper contest. Readers are asked to submit list of good luck symbols, longest list wins guest tickets. PERFECT FORM Take advantage of the numerous publicity breaks accorded Ann Sheridan in many of the national magazines and newspapers currently, playing up the fact that she is the possessor of the “perfect American girl figure.” Effective lobby display can be built around this publicity barrage by mounting tear-sheets on easel next to giant blow-up of Ann Sheridan (still No. AS Pub A277). Copy: “Here's something new in racing form!’’ Follow this with billing and playdates.