Local Boy Makes Good (Warner Bros.) (1931)

JOE E. BROWN IS FASTER AN. t | le ——— bs eS Eten tf { A breezy story of a bashful boy who tries to make good in the worst way— and_ succeeds! Good? He’s eee CORE ECT STATE A RAVING SENSATION! Our conquer because there are no more hearts to break, and no more laugh honors to cap You'll laugh till your ture! tears mingle with his— wl 0) a BROWN Clown Prince of Talkies in LOCAL BOY MAKES GOOD with DOROTHY LEE Directed by MERVYN LEROY A FIRST NATIONAL & VITAPHONE PICTURE wv Cut No. 10 Cut 4goc Mat toc Laugh Week Campaign Comedies are exceptionally popular these days and _ it would be fitting to promote ‘‘Lioeal Boy Makes Good’’ in a Laugh Week campaign. The following slogans will help you earry out this idea: ‘It’s Laugh Week Smile Away Your Troubles With JOE E. BROWN in “LOCAL BOY MAKES GOOD.’’ * * “It’s Laugh Week Laugh And The World Laughs With You.”’ * kk * “It’s Laugh Week Joe E. Brown Says It Is A Misdemeanor To Be Blue.’’ ce “It’s Laugh Week Prepare To Lose Your Blues At The Strand With Joe E. Brown in ‘‘Local Boy Makes Good.’’ * * * These slogans should be posted and billed all over town. Cards carrying them should be placed in windows. Stickers should be placed all over town. You can even print these slogans in the form of door knob hangers and place them on every parked automobile in your territory. Make Laugh Week an important event in your town and let Joe E. Brown in ‘‘Local Boy Makes Good’’ do the rest. Page Two Essay Contest Tie up with your schools on an essay: ‘‘WHAT WILL YOU DO TO MAKE GOOD AS A CITIZEN?’’ This is a popular subject that has been received with open arms throughout’ the country on _ other pictures. School principals and teachers are anxious to make this essay a compulsory one for their classes. It is a timely subject and fits in perfectly with the title. Suitable prizes can be arranged to make it attractive for the contestants. It is well to note that this essay is not limited to boys, but also includes girls. Prizes should be arranged so that the winner in each grade receives a suitable award. It might please the school officials if you would award a scholarship to the district winner. loeal Sporting Goods Store Tie-Up There.are plenty of stills in the press and star set that will get you window space in the sporting goods and _ athletic stores in your neighborhood. In these window displays emphasis should be made on running attire, such as running pants, running shoes and running shirts. The window display, of course, should be supplemented with athletic equipment in other lines of sport. Suitable copy announcing your play date should be included in the display. ing hero cries | Tie-Up With All Athletic Events “Local Boy Makes Good’’ features an athletic meet between two colleges. Throughout the picture the spirit of college is emphasized. Any person who has ever been to high school or college will see his own school days relived on the screen. Along these lines you can set aside various nights for the various colleges or high schools in your community. This must be done in the following way: The lobby should be decorated with banners of the college whose night you have set aside in their honor. Pennants should be strung all over the place. You can buy these pennants from Morris Liberman, whose address is listed in this press sheet. Arrange for the cheering squad of each college to do their stuff in the lobby or the sidewalk of your theatre and later on the stage. Have the college songs printed on slides and flashed on | the screen to the accompaniment of your organ. Set aside a special section for the college track team or football team, or both. Whoop it up in the biggest way you know how. Do it up in real college fashion. This is a real, honest box-office merchandising idea that is worth going after in a big way. Boys’ Organiza tions Will Help Every boys’ organization in town is an excellent medium for publicity on ‘‘Local Boy Makes Good.’’ Joe E. Brown is every boy’s favorite and in a picture with the title of ‘‘Local Boy Makes Good,’’ arrangements should be made with these organizations to help publicize this picture. One way to get co-operation from them is to have each organization vote for their five most successful boys and you can offer them free tickets to a showing of the picture. An idea that has proved successful in colleges is to have a boys’ organization vote for the most attractive boy, the boy who is most likeable to succeed, the most athletic boy, the best talker and the boy with the best business judgment. This kind of stories make excellent reading and publicity for your newspapers. LAUGH-GETTING THROWAWAY Make them laugh their way into your theatre! That’s just what the novelty throwaway illustrated below will do. “Girls scared him out of his pants” ... and on the reverse side the copy reads: It’s a funny stunt for a funny picture. Sure to get a laugh and sell a ticket. The cards come printed on heavy colored stock, size 4% x 434 inches. Great for lobby distribution, mailing, and Or der direct from the manufacturer, Youll Laugh Yourself Out throwaways Of Your Pants when you see JOE E. BROWN as the blushing pride of the counter distribution in stores. Exploitation Printing Co., 1 West 3rd Street, New York City. New low price, including your own copy, is $3.50 per M. Order plenty. GIRLS SCARED HIM OUT OF HIS PANTS / campus in “LOCAL BOY MAKES GOOD” Now Playing At the Strand Theatre Here’s a stunt that will burn up the toim. Make it the big gun of your campaign. ‘‘Local Boy Makes Good’’ offers a marvelous opportunity to put on a campaign with your merchants that will boost sales for the entire town. Here is the idea: Using the slogan: JOE E. BROWN SAYS: PATRONIZE YOUR LOCAL STORES AND MAKE GOOD AND SEE “LOCAL BOY MAKES GOOD”’ AT ec ey THEATRE. Approach every merchant in town with the idea of joining hands with you to boost their sales. This slogan should be printed on banners, window cards, stickers and posters and placed in the windows of every store with which you are co-operating. For the occasion these merchants should offer special inducements in the way of attractive bargains. This stunt will require a lot of effort to put over, but it is well worth any energy you put behind it. To further this tie-up, you should arrange with the advertising solicitor of your local newspaper to promote a co-operative ad with the slogan splashed across the heading of two pages. A co-operative ad of this nature is very impressive when enough local stores join the movement. Get busy now and make this stunt one of the biggest ever held in your city. Every store keeper in town is anxious for the patronage of local residents and they should be anxious to + co-operate with you. Remember the slogan: JOE E. BROWN SAYS: PATRONIZE YOUR LOCAL STORES AND MAKE GOOD. eer ag eee ¢ Tie-Up With Flower Shop In ‘‘Loecal Boy Makes Good’’ Joe E. Brown plays the part of a college student whose whole ambition is to emulate the great Burbank. He is a nut on all plant life, especially cactus. Along these lines you can arrange with your local flower shop to make a window of cactus plants. In this window he should announce that tickets to see Joe E. Brown in “Local Boy M-keg Gond’’ will| with exceptional results. be given to the persons who can identify these various forms of cacti by their real names. Proprietors of flowershops should welcome this opportunity of an unusual window display, because it is one of the most attractive they can install. To further this stunt pamphlets should be printed announcing the nature and rules of the contest and also the title and play date of the picture. These pamphlets should be distributed at your theatre and also at the flower shop. This stunt is very easy to conduct and can be put on X. Ploitation Says: Play up “Local Boy Makes Good” as the year’s biggest laugh hit. Avoid using the open mouth illustration of Joe E. Brown. Make Joe E. Brown a bashful, comical character. Go the limit in your praise of this picture. Everything you say will be more than backed up by the picture itself.