Local Boy Makes Good (Warner Bros.) (1931)

FUNNIER THAN EVER BEFORE! ROMANCE ON THE RAMPAGE He’s A Raving Sensation! A sense Cutie on the “make” for a College ‘ “Sherk” JOE E. BROWNA | Faster, dumber, and funnier than anything that runs, swims or flies! LOCAL BOY AVE@G ANAN | MANLO UUUL Fast! it's love Sock He's too Dorothy Lee — Ruth Hall ii STRAND — Cut No. 7 Cut 6o0c Mat 15¢ ao He runs away from women! Too bashful to show It takes a kiss to make him see it! rr ise taal i se al at first frignti slow to know Vv newspapers you can get the names of prominent men who were once your ‘‘local boys.’’ By contacting these men you A Great Publicity Idea interest stories that will be not only circulation builders for Every community has its|the newspaper, but also an inlocal boy who has made good. |spiration to other local boys to By co-operating with your|make good. CLEVER LOBBY CARD SUGGESTIONS! JOE E. BROWN ” LOCAL BOY MAKES GOOD LOCAL BOY RM Wn | MAKES GOOD stills (L.B.M.G. 85 and 52) in natural tones. Color background light brown. Title is blue and Brown in red on white back und. Copy is black on white. Hnlarge Color background of heads Brown is maroon on faces. in light blue. yellow with title green on yello Copy is purple. can secure marvelous, human ' Each day prior to, and during the showing of this picture, a story of a man who made good should be published in your newspapers under the heading of ‘‘Local Boy Makes Good.’’ A sub heading in this article should carry the name of the prominent man whose story is covered in the article. |stalled. Mount stills (J.E.B. 9 and L.B.M.G| Enlarge still (Joe E. Brown 58) Pub. A 9) running yesh tint over) qng yun in natural tone. Color back ground of head in brilliant yellow. w.| Brown is purple on white strip with title purple on yellow ground. over to a more promis. ent pos Lobby Display Your lobby display should feature enlarged colored photographs of Joe E. Brown in various poses as the bespectacled character in the picture, the bashful track star and also in straight poses that you can secure from the star stills on this picture. Love scenes should supplement the star heads. Figures of Dorothy Lee and Ruth Hall should also be used. As a novel lobby display you can get a pair of running pants and string them up in your lobby. Over them string a pair of horn rimmed glasses. Below them a pair of running} shoes. In other words you will have an effect of Joe E. Brown in everything, but his body. Use this copy on the display: “HE WAS A GREAT ATHLETE BUT WOMEN SCARED HIM OUT OF HIS PANTS. i YOU WILL KNOW WHY WHEN YOU SEE JOE E. BROWN in “LOCAL BOY MAKES GOOD.”’ This display should be used the week prior to the opening of the picture in a corner of your lobby and then moved tion during the run. The three sheet offers a marveleus opportunity. It is so Beauty Contest Dorothy Lee plays the part of a beauty contest winner in “‘Local Boy Makes Good.”’ This offers you an opportunity of staging a similar contest to find the most beautiful college or high school girl in your community. Newspaper co-operation is highly valuable, but is not essential as this idea can be promoted by eireulars distributed from your theatre and by a trailer on your screen. The finals of this beauty contest should be held on the stage of your theatre with judges awarding cups and other suitable prizes to the winners. Stage a Track Meet No picture in years has offered a better opportunity of staging a track meet than does ‘“‘Local Boy Makes Good.’’ Here is a way to put it on. Tie up with your local newspaper or your local school or both and arrange for a marathon through the streets of your city and up to your theatre. Make your theatre the ending point. This will draw tremendous crowds in front of your theatre to cheer the winners as they come in. auntof this natareanuse-ve— -|started well in advance of play date in order to insure proper publicity, which in turn will fine in itself that it needs no|result in enough entrants to supplement excepting the billing of the picture and the eatchline: “HE IS THE BLUSHING PRIDE OF THE CAMPUS”’ Another unusual display in make this meet a real success. Other contests such as the 100 yard dash, a walking race, a hurdle race, a relay race, etc., ete., can also be staged in front of your theatre. In order to get a direct tie your lobby should be in the|yp with the picture call this form of various eacti. This event the display can be arranged in the| Jom g BROWN MARATHON form of a contest by placing seven or eight various kinds of cacti on display and asking your patrons to name each one and win a ticket to see ‘‘ Local Boy Makes Good.’’ Such a disvlay should be arranged with the co-operation of a_ local flower shop in whose window a similar display should be in JOE E. | BROWN Clown Prince of Talkies in LOCAL BOY MAKES GOOD Mount still (J. E. Brown 1) with flesh tint on face and hands. Color background a light purple. Copy dark blue with J. Brown in yellow on black. Title is white on black. Copy at bottom is green on white. Other events should be similarly entitled. Judges should be_ selected from athletic officials of local schools. Cash and other prizes should be offered in order to make it more enticing for the applicants. In this respect local merchants will be glad to cooperate. This event should be publicized from your screen well in advance of the schedule date. Pamphlets and other publicity material should be distributed from your theatre and also from the stores of the merchants co-operating with you. On the day of the event hand bills should be distributed to the groups along the streets announcing what the event is all about, with plenty of billing on the picture and credit to the merchants with which you are tieing up with. A list of prizes should be included in this pamphlet and also in all previous pamphlets with credit to the merchants who are donating the prizes. Several years ago this idea was instituted on a _ picture called ‘‘Tramp, Tramp, Tramp,’’ which starred Harry Langdon. The success of same was amazing. All it requires is a little aggressiveness on your part to make it an event that will be talked about for weeks and weeks after it is over. Page Three