Madame Dubarry (Warner Bros.) (1934)

New York’s Advance Plug! FOR FLORISTS We’ve got some flower stills for you, taken especially for use in florist tie-ups. One of the shots is shown above. Scatter ’em in the flower shops around town, in to see the N.Y. Strand’s their windows, on their We thought you’d like special. advance: cam| tables, among the blooms. In paign. From top to hottom, < (1): averhond return, you should be able to tures. (2) Two big} ads. Careful promotion may banners hung across the | get a number of bouquets for entire front of the building. (3) Series of your lobby and perhaps bs advance set-pieces such tra newspaper space. Still as on left, using stills seen here is D.B. Pub. J.; and blow-ups. Lets ’em others in the series are Pub. eyOY, ee eet L. to Pa, 0. You.ean vet them from the Merchandising Plan Editor at 10c each. ‘‘Du Barry Corsages,’’ coming from this kind of a tie Windows Hard To Crash? — ™ Sige big on your open As a window plant, where planting isn’t easy, we recommend the eight stills below, mounted as CO-OP SUGGESTION illustrated. They’re beauties — and mounted on : : Are your merchants co-oprich board, neatly lettered, should give you entree minded? Have” they conte into the best shops. You’ll have to make ’em up through for you in the past? yourself—but it’s worth a little effort to crash the We’re asking ’cause here’s a smartest windows. swell suggestion for an ad Stay a Oe PERG THe. | ‘“CLOTHES EVEN A DU PLAY DATE HERE PLAY DATE HERE TO OWN.’’ Under this, such items would fit as French gowns, hats, sheer silken theses and thoses, chic ornaments—in fact, any item of women’s wearing apparel. Theatre gets benefit of additional space and full page plug. Stores get special notice and prominence. COSTUME OPENING DOLORES DEL RIO ye DU BARRY “> DOLORES Dg MADAN M. L RIO DAME bu Bdimy A costume contest will give your opening night the atmosphere that ‘Du Barry’ deserves. Local merchants are on the giving end of the prizes—your patrons on the receiving end. <A_ lobby erowded with folks dressed a la Louis XV will give you color enough to make the evening something to remember. Needn’t be conducted as a contest, if easier as straight costume affair for charity. BEST DRESSERS Du Barry .. . the best dressed woman in all France. Who is the best dressed woman in your town today? Here’s how to find out! Cooperating newspaper runs the contest and local stores Order Stills Del Rio 15, 24, 47, award prizes. Be sure to 70, 84, 121, 38, and DB Pub. 186, have the winners on stage from Merchandising Plan Editor. opening night to show off! Page Twenty-eight arch billing four feaget into a few newspaper BARRY WOULDBEPROUD CHEAP WALLPAPER FLYER’ Boston is BOSTON’S LATEST STUNT J the first con tributor to the Corner this time. Smartie in the Hub city canvassed local wallpaper dealers, asking for old sample books. Merchants gladly came through in order to get books out of the shops, as well as seeing a means of making people ‘wallpaper conscious’. Exhib cut paper to uniform size, 16 x 6, and printed the heading: WE TORE THE WALLPAPER OFF THE WALLS TO LET YOU KNOW ABOUT THIS GALA VACATION PROGRAM! Picture names followed with other pertinent copy. Novelty of flyer received interested comments, cost the exhib practically nothing, and got away from deadly routine. Suits Du Barry to a ‘T”’! —Billed Your Vitaphone Shorts ?— WALSH SCORES WITH Hot weather hints GINGER ALE TIE-UP are pretty welcome along about this time each year. Dave Walsh in North Adams, Mass., tosses this one into the ring: He contacted local ginger ale company and _ sold them a co-op idea. Result: three big co-op ads, selling picture as well as the drink. Other showmen tie up soft drink concessions in lobby or mezzanine of theatre. Takes up only a little room, and gets a big play during the warm days. —And How About YOUR Stunt?— CO-OP BALLY SNARES The newly-reCROWDS IN ST. LOUIS opened Shubert Rialto in St. Louis stole the limelight with a novel cooperative street bally on “Gambling Lady”. Prominent downtown druggist featured a window display of Lucky Strike roulette wheel. Exhibitor passed out numbers in street as folks went by. When certain amount of numbers had been distributed, wheel was turned. Winning number received passes for theatre. Large quantity of numbers made display economieal. Merchant pleased with couple of hundred people looking in his window. Credit cards, and spiel gave theatre plenty breaks. Everyone happy, no costs. -—Warner Trailers Sell the Picture— CROWDS KEPT FRIGID There’s nothing KEEP COMING! CATCH? more alluring to patrons on a hot summer night than a cool theatre. Here’s how to let the town know, relayed from M. P. Herald to Warner Bros. to you. Wally Allen, cooling expert extraordinary, of the Keeney Theatre in Elmira, N. Y., leads off. He froze a sign in an ice cake along with a dollar bill and left it on busy corner. He reports that crowds waited for the ice to melt, so that they could grab the buck. Wally also had a doctor make an inspection of his cooling plant and pronounce it healthful. Next at bat is Gene Curtis who made Montreal plenty “cooling conscious” about his Palace Theatre. He conducted a successful contest seeking a slogan to give the dope about his manufactured weather. Refrigerators were promoted from dealers as prizes. At the plate now we find Hal Kopplin, who thinks ’em up for the Wometco Theatres down in Miami, Fla. Hal is working on “TIecicles” made from cotton batten and dipped into ordinary egg preservative (silicate of soda). When the icicles are hung, the dripping simulates real ice melting. Icicles should be re-dipped every two days to keep ’em icy looking. That’s cool thinking, Hal! ——Keep an Eye Open for ‘Dames’— H. E. WILTON REPORTS Our Canadian FROM UP IN CANADA friend, H. E. Wilton, who keeps moving for Hamilton’s Strand Theatre, is putting on “Civic Nights” with plenty of success. H. E. invites 100 city employees as guests every two weeks and reports loads of good will and increased business as a result.