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“MAKE YOUR OWN BE DEPARTMENT STORE CONTEST
Both title and story suggest a contest which can be rich in humor and human interest. “Make Your Own Bed” is concerned with the servant shortage —a problem certain to ring the bell for everyone who's lost his domestic help to the war effort. (And who hasn’t?) It’s a contest that can be worked with single entrants or — for added interest — with couples (either a man and woman or two men and two women). 3
IT SCORES THREE WAYS:
1. Newspaper will cover it as human interest feature
2. Additional advance coverage can be gained through use of department store’s media and direct mail list :
3. Radio coverage with on-scene interview for winner for Vox Pop angle
HERE’S HOW _IT WORKS:
3 Weeks in Advance: See advertising director of local department store and arrange for contest to be held in Furniture or Home Furnishing Department to coincide with your playdate. War Bonds and guest tickets can be offered as prizes.
2 Weeks in Advance: Prepare placards or window stickers for general distribution throughout local stores, or print as giveaways, package inserts and program heralds, with copy as follows:
HOW FAST DO YOU “MAKE YOUR OWN BED?”
Now you have a chance to find out—and incidentally, to win some prizes! All you have to do is to “Make Your Own Bed” in a contest to be held on (Date) at the (Name of Store) at (Time of Day). If you finish first, a ($ ) War Bond is yours!
In case of tie, best 25-word or less letter on “Why I Want to See ‘Make Your Own Bed,’ ” will win.
Runners-up will receive guest tickets for the opening of “Make Your Own Bed,” starring Jack Carson, Jane Wyman and Irene Manning at the Strand Theatre on (Date). For entry blanks consult: The Manager, Strand Theatre.
Print or mimeograph a sufficient quantity of Entry blanks allowing space for a 25-word or less letter stating why the applicant wants to see “Make Your Own Bed.”
1 Week in Advamce: Make your newspaper and radio station contacts to insure proper coverage.
l Day Before: Spot 2 or 3 pretty girls in busy localities to act as Inquiring Reporters, asking this question: “Has the
war made it necessary for you to make your own bed?” They should also distribute the above herald.
Current: Make an interesting lobby display of newspaper stories on contest (see Page 6 in this pressbook).