Make Your Own Bed (Warner Bros.) (1944)

A 2-WAY TIE-UP FOR DEPARTMENT STORES OR PUBLIC UTILITIES HAVE YOU BAKED ANY GOOD BRACELETS LATELY? O, we’re not kidding! That’s just what Jane Wyman is doing in the accompanying photo graph from ‘Make Your Own Bed,”’ new Warner comedy. Alas, Poor Jane! It’s easy to see she never had a lesson in the gentle art of cooking. How much simpler it would have been if she’d only heard about the (Name of Store) special FREE Cooking Class — and how much tastier that cake would be! If yow’re having trouble keeping your diamonds out of the oven, or just getting that simple stew to make your husband’s mouth water, why not stop in to see us and arrange to take our free course? Here’s a campaign designed for a wide femme audience that should find favor INQUIRING REPORTER among the men, too. Statistics prove that the marriage rate—particularly among the very young—has increased a hundredfold since the war. Then, too, many older The film's title suggests employment of an Inquiring Reporter to be stationed in busy section of city to stop servicemen and ask them the follow women are cooking today for the first time in years because of the present servant shortage. And it’s no secret that the young brides and the servant-less housewives will welcome a chance to learn how to prepare food easily and properly. The Home-making Department in your local department store and your local Gas and Electric Company maintain free Cooking Schools for that purpose. You can help boost their attendance and at the same time tie in “Make Your Own Bed” by arranging with them to use the illustrated Jane Wyman still in the manner suggested above for general display. Use copy as suggested. ing question: “Do you like the idea of having to ‘Make Your Own Bed’?” Answers, which should prove interest ing, can be sent as a suggested feature for your local newspaper. Guest seats for your playdate can be given to each Order YB Mat No. 502-B—75c—-from Campaign Plan Editor, 321 W. 44 St., New York 18, New York. serviceman who answers. As an additional tie-up, arrange for two such servicemen to enter the DeUSE THIS STILL FOR TELEPHONE DISPLAY partment Store Contest (p.3) as a team. One of the funniest mix-ups in “Make Your Own Bed” occurs in the scene illustrated here STORY ii PICTURES when Jack Carson and Jane Wyman unwittingly cross their own wires. The resulting An additional way to stir interest in this fracas, while funny on the screen, in reality comedy. Here’s a popular feature for use makes for daily unpleasantness and can in your local daily or Sunday press. The easily be avoided. whole wacky store of “Make Your Own This can serve as the basis of a general . . . . “ . Still YB-31 Bed,” told in eight picture highlights with counter or window display to promote more care in present-day use of tele accompanying captions can be used singly phones. Suggested copy should read: as a one-a-day feature or all togetheras@ = «now Ler THIS HAPPEN TO YOU! Jack Carson and Jane Wyman are unwittingly letting Sunday feature. themselves in for a fast and furious argument in the above scene from Warner Bros.’ ‘Make Your Sodce Moke Vous Own Red Story In Own Bed’—all because they did not think before using the telephone. It would have been wiser for Pictures set of 8 stills—-80c—irom Campaign Plan Editor, Warner Bros., 321 W. up numbers you're not sure of. 3) if you must call Information, jot the number down so you won't them to remember these 3 simple rules: 1) Keep your own personal telephone list handy. 2) Look 44 St., New York 18. have to call again for the same number.” )