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LOBBY STUNTS AND DISPLAYS TO PRE-SELL PICTURE AND STARS
Cars Son
in his first
sta-ha-ha-rring
ro-ho-ho-le! (o butler who butts into everything!)
Irene i Manning §
(the s
dizziest | #
3 spilling the =§ beans)
At this theatre FRIDAY!
LAUGH RECORD SHADOW BOX
Contact your local music shop for a “laugh” record. There are a number of these records on the market. Be sure to use one which reproduces a chorus of eke ter, not just individual.
Place the phonograph just over a shadow-box display in your lobby and make sure it’s not visible. Play it continuously for the week preceding your playdate. Copy for shadow box should read:
What's all the laughing about? Look
inside — and see for yourself!
Inside display a group of funny scene stills, using appropriate captions which can be taken direct from the ad section of this pressbook. Be sure to include your playdate.
MAKE ’EM LOOK AND LAUGH—THIS WAY
Another way to say “Make Your Own Bed” is funny, with a minimum of artwork and a maximum of effectiveness. Swell for your 40” x 60”. Prepare simple artwork and choose stills either from the pressbook or from the set available at your exchange. For heads as illustrated:
Order YB Stills C67, YB506, IM13, T10, AH37 —10c ea.—from Campaign Plan Editor, 321 W. 44 St., New York 18, N. Y.
6
SET-PIECE SELLS STARS, LAUGHS
This set-piece, easy to make, is a sure attentiongetter with its emphasis on the film’s laughs and its three fresh comedians.
Have your artist prepare the simple artwork for background and mount the heads as _ illustrated. All stills available.
Order YB Stills— C-58, 1M-10, JW635 — 10¢c ea. — from Campaign Plan Editor, 321 W. 44 Sit., New York 18, N. Y.
TIME 18 Com — = =,
Lauck
2 Coming FRIDAY!
WANT-AD BOARD ube LOBBY
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Help Wanted Jobs Wanted
iG V Y 4 Y y yj y 4 4 4 y y y y Y Z Z y y Y Y
SS
With domestic help hard to find these days, a great many high school pupils are willing and anxious to work a few evenings weekly, staying in with children, doing odd jobs around the house, etc.
Set up a simple bulletin board in your lobby and make it work two ways: Invite youngsters who are looking for work to post their names and addresses and invite families looking for helpers to do the same.
General copy above board should read:
HELP WANTED! JOBS WANTED!
This bulletin board for your convenience works both ways. Are you looking for a helper? Then look here! Are you looking for a job? You too should consult this board!
In either case, don’t give up hope till you see “MAKE YOUR OWN BED” coming (date) to this theatre!
FOLLOW-THROUGH LOBBY DISPLAYS
A reminder for those of you who
use any of the exploitation ideas on pages 3-5 in this pressbook:
ie
DEPARTMENT STORE CONTEST (see p. 3): Clip all local newspaper stories and combine with on-the-spot photos. Display can be tacked on wall with frame around or else exhibited on small portable bulletin board (for informal effect).
CHART WINNERS (see p. 4): The children are going to want to follow up this contest, so be sure to announce winners in lobby (using same informal display as suggested above) and if possible include prize-winning charts and pictures of winners. JACK CARSON FEATURE (see p. 14): This can be blown-up for advance lobby display or can be used as an out-front eye-catcher.