Make Your Own Bed (Warner Bros.) (1944)

HELP RECRUIT RED CROSS NURSES’ AIDES Hospitals all over the country have called on the Red Cross to help them in their drive for Nurses’ Aides. Contact your local Red Cross Chapter and arrange for one or more Red Cross representatives to set up a Nurses’ Aide Recruiting Booth in your lobby or prominent public spot. Prepare sign for prominent display as follows: Can you “MAKE YOUR OWN BED?” That's qualification enough for you to help your country! If you can’t, then learn how! Learn much more, too! Enlist today as a Nurses Aide! COMIC PICTURE LOBBY POLL Here’s an additional idea for lobby display which should make for a lot of laughs. Blow-up the Jack Carson special feature on Posing (see page 14 in this pressbook) and display in your lobby 1 week in advance of your playdate. Invite your patrons to submit their own photos of silly or comic poses comparable to those of Carson. (Every family album has at least a few of them!) Arrange for a certain number of such photos to win prizes—guest seats—to your showing of “Make Your Own Bed.” Announce the winners in your lobby concurrent with your opening and display the winning photos together with the Carson feature during your run. : DRESS USHERS TO SELL STORY Dress up the atmosphere by dressing up the ushers—maid's cap and tea apron for the women, or tails for the men, borrowing the idea from Jane Wyman and Jack Carson who play those roles, respectively, in the film. ‘FAMOUS BEDS’ QUIZ FOR LOBBY TEASER Print and distribute this teaser with copy as follows: You all know how to “Make Your Own Bed” but what do you know about other people's? Here are 3 questions to test your knowledge: (1) This bed looked like a gilt swan. Whose was it? (2) This bed was slept in by one man in hundreds of different places. Who was he? (3) This bed is in the season's merriest comedy hit. What's the hit? ANSWERS WILL BE POSTED NEXT WEEK IN THIS LOBBY ANSWERS: 1) Anna Held’s; 2) George Washington; 3) “Make Your Own Bed.” CUT-OUT ARROW FOR EXTRA BALLY Use this cut-out arrow idea for simple and effective bally. Display prominently in neighborhood of your theatre on rails, fences and lamp posts. RADIO CORNER 1-MIN. ANNOUNCEMENT SOUND: (5 SECONDS OF LAUGH RECORD) (FADE) ANNOUNCER: (FADE IN. CHUCKLING. WINDED) Oooooh!...Haven't laughed like that in years!...You'll have to pardon me, folks... but... honestly..scouldn’t help myself...l just saw Warners' new comedy, "Make Your Own Bed,"...and let me.teil youlhs.2it"s one of: The wack= iest films to hit town in a century! wos THO.sStars®.«. For one thing, they've got Jack Carson...He plays the part of: a butler. .cthe kind who.-butts: into everything!...and when you see him -well! all I can say is -you're really seeing things!...Then there's Jane Wyman...she's a cook -and how! She cooks up the biggest mess of trouble you've ever run into!...Irene Manning “s init, too. . This: time: she doesn't sing a note -no sir, not one song: in her repertoire....1-For that: matter,uot, one thought in her head, either!... The supporting cast includes Alan Hale, George Tobias and Robert Shayne... And altogether this beautifully balmy group of zanies is guaranteed to start a laugh epidemic I (Clty at Ogsan . 1k you folks don't mind a Little extracurricular rolling in the: aisles... then: you'd better make it your business to see “Make Your Own Bed".....at the, Strand Theatre...now! 30-SEC. ANNOUNCEMENT SOUND: (A BRIEF SECOND OF LAUGH RECORD) (FADE) ANNOUNCER: You've just been listening to the audiences down at the Strand Theatre, where they're showing "Make Your Own Bed"! It's the Warner Bros.' latest contribution to the laugh effort !...starring: sack: Carson, Jane Wyman and Irene Manning in the most wonderfully wacky, beautifully balmy, crackerjackiest comedy of the year!... The supporting cast (they need a supporting cast to keep you from rolling off the seats)...ineludes Alan Hale, George Tobias and Robert Shayne... If you're: the grim type, you'll, chance into a grin-type. If you're the bouncing type, you'll bounce -with joy! Make. it your business to see "Make Your Own. Bed,"...this week... at the Strand! 15-SEC. ANNOUNCEMENT SOUND: (2 SECONDS OF LAUGH RECORD) ANNOUNCER: In the dumps?... Pull yourself out and get up on the laugh wagon leaving every two hours (?) at the Strand!... That's where "Make Your Own Bed" is playing...the Warner Bros. wonderfully wacky new comedy starring Jack Carson...Jane Wyman...and Irene Manning!... Remember the name...''Make Your:.Owh Bed! la sat the <etrend... Nuns CARSON RADIO SHOW Take advantage of the tremendous popularity of Jack Carson's Wednesday night radio show over the nationwide CBS hookup. Print small giveaways or program inserts, or small placards for lobby and window display, with copy as follows: RADIO FANS! You laugh at him weekly on the air. Now you'll roar with delight when you SEE JACK CARSON in Warner Bros.’ “Make Your Own Bed,” co-starring Jane Wyman and Irene Manning, at the Strand Theatre (Date).