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' La Dietrich Osculates; Oscillator Hits Top!
al HOLLYWOOD, April 28 (UP)—Bob Moore, 23-year-old s|San Francisco college baseball star who boasted that kisses left me him cold, came to Hollywood Monday and got a four-minute usmacker from Blonde Marlene Dietrich. The kiss practically wrecked both. Bob and a machine which was supposed to register the voltage of such things. ae cy The kiss experiment, a combina-. ion of science and movie press agentry, was arranged after San rancisco tryouts of a gadget walled the psychomoter, invented wy Dr. Joseph Catton of Stanford niversity. It was suppostd to egister “manpower.” It happened—just happened—theat Warer: Bros. were making a picture f-that name. rt Monday’s experiment was conBducted at the Warner's studio. The Wexperimentors clamped the mahine’s contact to Bob’s hand and beliss Dietrich. edged in closer. Bob pHdgeted a bit, but did not seem nduly disturbed. “Okay,” said the man at the dial, et ‘er go!” Miss Dietrich wrapped both arms
ound the S. F. State college lad d planted a kiss such as you'll ever see on the screen. The cen| : rs wouldn’t stand for it. A stopatch clicked at four minutes. ‘The needle zoomed upward and Mit 100, the highest figure on the |. ftal. Bob seemed to turn sort of mmite and then red.
Blows Fuse
Marlene Dietrich ... registers 160
¥ = * 3 Lited Press ‘4 TOLLYWOOD, April 28— Bob Moore, 23-year-old San Lao cisco college baseball star, boaste that kisses left him cold. a4 came to Hollywood today and go’ a four-minute_ smacker ire blond Marlene Dietrich. The os just about wrecked both Bob 1 a machine which was supposed . register the voltage of suc. ag “kiss, experiment, a, comination” of science and movie press agentry, was conducted ae a gadget called the psychome er. It was supposed to register “manpower.” .(Warner Bros., by strange coincidence, are making a picture at name.) ate experimentors clamped the machine’s contact to Bob’s hand and Miss Dietrich edged in ners “Okay,” said the man at the dial, “Let ’er go!” f ee Dietrich wrapped” both arms ‘around Bob and canis four-minute kiss. The nee le stuck on 100 and they couldn't get it down again. prac
Me
LIFE Magazine, with its tremendous circulation, adds to the coast-to-coast bally this story received.
READY TO WORK FOR YOU AGAIN-LIKE THIS:
“MANPOWER Test on Stage Date with "MANPOWER' Girl "MANPOWER" Newspaper Contest Find Local ‘MANPOWER’ Girl "MANPOWER" Machine in Lobby Quiz theWomen on "MANPOWER"
MANPOWER’ Teaser Throwaways
“PHOTO-FLASH" POSTERS FOR WINDOW DISPLAY
Print a quantity of posters (per visual layout be
low) for posting in all windows. Use mat 204 or still MP 372 (from Campaign Editor—10c). Copy:
THE SOCK THAT HAD THE NEWS WIRES SIZZLING! Edward G. Robinson and George Raft exchange some manpowerful blows over who rates first with de-luscious Marlene Dietrich, in this scene from Warners’ "MANPOWER," now at the Strand Theatre.
Blow up still MP 372 (same as LIFE break) for lobby set piece and add panel of stills from Vitagraph set on one side and blow-up cut-out of Marlene Dietrich on the other. Use copy as above. Order MP 372 from Campaign Editor — 10c.
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