Manpower (Warner Bros.) (1941)

‘ns Highest Score), ba i FE. College [& Thrill Test s one scientific problem cane: will not be studied with scholarly coolness and aes The “investigator” is Robe e 22, son of William T. Moore, Richmond fire department aaa i. and the guinea pig of the apr eiateR is Marlene Dietrich, exotic film ac Here’ chances are, Moore, ress. Moo junior colle points out of 100 i i ted in a reaction test conduc ‘ ogy class in which photographs of actresses were used to measure re, San Francisco state college ge student scored 96 n an emotional psychol film feminine allure. eis ee It seems that Miss Dietrich’s pic|e ture had the greatest iahih a Moore, and his classmates nab q his trip to the film colony after : : actress agreed to the “blind date ee heart throb experiment. FIND LOCAL GIRL WITH MOST "MANPOWER’... Look for a local girl with the most "manpower." Look for her in college, office or country club. She will be a modern "oomph" girl — and if she's talented, so much the better. Newspaper or department store cooperates in search. Start well in advance of run so that announcement of her discovery will break opening day. Follow through for current breaks by day-to-day activities for "manpower" girl, such as: visits to night clubs, radio interview, meeting with mayor, shopping tour and personal interview for newspapers. Also offer male patrons...... ..Date with Manpower’ Girl! Offer a date with ''manpower" girl, all expenses paid, to some lucky man selected from among your patrons. Winner is selected via lucky number slips deposited in theatre during week previous to run. If newspaper cooperation can be obtained, have men clip coupon from paper. Couple visits night clubs, restaurants, social events, etc., as guests of places visited. Be sure to release newspaper story and photos of the couple for publicity breaks. 4 \ ! Here's One Way to Handle It! (No Dates with Dietrich, Please.) Dr. Joseph Catton of Stanford University tested Marlene Dietrich's ''manpower'' with a psychomoter—and the gadget almost blew a fuse. Here's a stunt that you can easily duplicate locally for interesting news breaks. Select a willing, young and handsome male — sports star, college athlete, radio performer or newspaper reporter — to appear on stage opening night to test the ''manpower" of a coterie of young ladies, selectees or volunteers, perhaps members of sororities or business firms. The young man in question judges each entrant for appearance, personality and charm, then scores her ''manf, power’ on a large display board (see right). Girl =. with highest ''manpower"' wins prize. Release stories =e) P ia and photos in advance and follow-up. Also sell gag in lobby and cooperating merchants’ windows. ...and here's another: CLARA BOW gave--yours 1 h!"| ANN SHERIDAN gave you “OOMPH!”’ MARLENE DIETRICH gives you “MANPOWER” MarLeneE DIETRICH 100 “WHAT IS 'MANPOWER'?" — NEWSPAPER CONTEST Marlene Dietrich's 100% "manpower" — a story which was front paged across the country — is your cue for a daily contest wherein readers describe exactly what manpower" is. Best descriptions win free guest tickets. Run contest as a one-shot, or repeat for several days, depending on extent of newspaper cooperation your editor offers. (Introductory Contest Story) “WHAT IS ‘MANPOWER’ ?” — WIN FREE MOVIE TICKETS The Daily News, in conjunction with the Strand Theatre, will award 2 tickets each to see got it. So says Dr. Joseph Catton of Stanford University, who tested Miss Dietrich on Edward G. Robinson, Marlene Dietrich and George Raft in Warner Bros.’ “Manpower”, to the first 10 persons sending in the best answers to the following: WHAT IS “MANPOWER”? Remember “IT’’? Remember “OOMPH?” Now it’s “MANPOWER”, and La _ Dietrich’s Use stills showing Marlene Dietrich taking the "Manpower" test for illustration. Order Stills MP Pub A33 and Pub A73—10c each—from his psychomoter, a_ scientific gadget that registers a girl’s appeal to the male of the species—or her “manpower”. Describe in less than 25 words exactly what you think “Manpower” is, then send your entry to the “Manpower Contest Editor” of the Daily News at once. You may be a winner. Warner Bros. Still Dept., 321 W. 44th St., N.Y. C.