Manpower (Warner Bros.) (1941)

Put Into your Lobby Showmanship! "MANPOWER' MACHINE Set up a "wheel of chance" in lobby for patrons to spin to "test'' their manpower." Face of the wheel carries this copy at even intervals around perimeter: 100°,—you've got "Manpower"! 75%—you've got "oomph" — but it's not enough! 50°%—don't look now—but there's no man following you! 25%—you'd better take a lesson in “manpower from Marlene Dietrich! Award tickets to those who hit 100% on the nose! QUIZ THE LADIES Print the following quiz on a card and distribute in offices, girls' schools, beauty shops, restaurants and other places where women gather. Also blow up for display in windows of women's shops, with stills and theatre credits added. Copy: Clara Bow has IT! Ann Sheridan has OOMPH! MARLENE DIETRICH has "MANPOWER" Girls! How Much "Manpower" Have You? Test yourself. If you have less than 100, better see how Marlene Dietrich handles Edward G. Robinson and George Raft in Warners’ "Manpower" at the Strand Theatre, starting Friday. . When you love a man, do you tell him so? . Have two men ever come to blows over you? 3. Do you dress to suit the men? . Do you mean "yes" when you say “'maybe"'? 5. Do you spare your kisses? . Do you agree that Marlene Dietrich has 'manpower—plus"'? (THE ANSWER TO EACH IS "YES,") MEN TEST POWER Rig up a small replica of the carnival strength-testing machine in lobby, the kind you hit at the base with a hammer and try‘to ring a bell at the top. Spot stills along full length of gadget and at even intervals place such remarks as: 25—See a Doctor: 50—Try Again; 75—You Need MANPOWER; 100—You've Got MANPOWER! Invite male patrons to "test their manpower'’.on the machine. It's . rig up a set piece, as illustrated above, using blow-up of ad mat MP 303 on Page 15. Flashers behind dialogue balloons light up alternately. 24or 6-sheet art also adaptable. good for laughs and word-of-mouth. Spot it in inner lobby in advance and in outer lobby during run. If desired, a punching bag machine or test-yourgrip device might be used instead. ... with LEGS! —Try These Stunts! Sell Marlene Dietrich and the title in lobby with this copy: CLARA BOW gave you “I you “OOMPH!” MARLENE POWER”! LEGS DISPLAY Eye-stopping feature of T”! ANN SHERIDAN gave DIETRICH gives you “MAN display is full-size blow-up of Marlene Dietrich Still MP Pub A 12 available at your Vitagraph exchange. The "most beautiful" legs of Marlene Dietrich inspire a local contest to find the community's "most beautiful legs.'' Contest staged opening night on stage, with artists and clothing designers as judges. Get newspaper cooperation in selecting contestants, sinceleg art makes interesting newspaper copy. he Tie in local hosiery shops for window displays, newspaper ads, direct mail plugs and promoted prizes. Special set of 6 Marlene Dietrich Leg Stills — 50c — available for newspaper planting and lobby and window display in connection with this stunt. Order from Warner Bros. Still Dept., 321 W. 44th St., N. Y. C. BEAUTIFUL "LEGS CONTEST FREE HOSIERY Blow up one of the Marlene Dietrich stills (see stunt above) to life size and display in lobby together with full measurements of Miss Dietrich's legs. In cooperation with a local hosiery shop, offer free hosiery to those ladies whose "stems" measure exactly like those of Miss Dietrich. Sell stunt in advance and currently in cooperating stores's windows and newspaper ads. Build up display with stills, cut-outs and catchlines from acs, 5