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Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
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Arrange for local Power & Light Company to run suggested tie-up ad day before opening. Illustrate with appropriate still from your Vitagraph branch set. Copy:
MANPOWER
is the real
POWER behind the... . POWER that lights our
homes! . POWER that turns our
machines!
.. POWER that aids our
defense!
“MANPOWER?” ... the brave and hardy trouble-shooters who keep the lines open in storm, flood and disaster . . . are excitingly portrayed by Edward G. Robinson and George Raft in Warner Bros.’ ‘‘Manpower,” opening tomorrow at the Strand.
Title lends itself perfectly to name of drink, sundae, salad, etc. Get the title— MANPOWER SUNDAE, for example — into taverns, restaurants, and soda bars. Film credits on menus, window cards, etc.
in these Tie-up Slants!
Title suggests many local newspaper ads by merchants interested in femme business. Try these:
DRESS SHOPS—"Designed to give you MANPOWER .. . the sizzling successor to
‘Oomph’." MILLINERY—"A dashing new glamour-find . . . MANPOWER ... in hats."
PERFUMES—"'If it's MANPOWER you want
—try {name of product)."
ACCESSORIES—"'Get MANPOWER — with
(name of item)."
LUGGAGE—Sturdily built for long wear... they've got MANPOWER!
Add theatre and film credits to all ads.
... And for the Men!
Suggest to local newspaper that following banner line be used to top full page of men's wear ads, or use as slugs in individual ads:
How Much MANPOWER
Has Your...
... type of product and selling copy follow.
7
Print post card size throwaways for package insertions by local stores. Puzzle and store imprint on front of card. Answer and theatre imprint on back.
DOWN
. Printer's measures
ANSWER
Dietrich has . What women want
| 2 oe 2. Opposite of nays 3. What (product) 3. Printer's measures give you 1. EMS (M's) 4. Garden vegetables 4. Coming to Strand 2. AYES (A's) 7 5. What debtor does 5. What George Raft 3. ENS (N's) 6. Rare vowels has 4. PEAS (P's) 7. Comfort 6. What Robinson has 5. OWES (O's) 8. Land measures 7. Successor to 6. DOUBLE U's (W's) ies ACROSS "oomph" 7. EASE (E's) 1. What Marlene 8. What men want 8. ARES (R's)