Mary Janes Pa (Warner Bros.) (1935)

Title. Team and Theme Make Easy Pickhings For Stunting 4 On The “Pa” Angle.... Playing around with the title, here’s a couple of ideas on the “Pa” angle: OLDEST PA—Newspaper cooperates to find the oldest daddy in town. Same goes for youngest poppa. DAD WITH MOST CHILDREN—Paper looks for father with largest family. HANDSOMEST PA—Bet you never thought of that one? FUNNIEST STORIES—Everyone’s got a story on their old man. Ask ’em to send funny ones to newspaper or directly to theatre—with passes for best. 2-COLUMN POEM-PUZZLE Most of the papers use this as a one-day contest, offering ducats to the first ten correct solutions received. List of winners gives theatre its follow-up break. Can be used as straight feature, listing solution on another page. It’s available in regular 3% width. Order mat No. 6—20c. _— COY KIRBEE SY? Many sans Pa’ Pol I clu0n, ag 6 cay, WZ SCREEN ears ASTS OF 50-<®-NGECR: Wi-ae-HIN, SHE bs NEPA soars Nek 00-95 ab yeh Ag MA (B\ many JANE, & WiFE 2), NF-L Whe: G5-45 Her, solr! HE SHAKES AST sve “nome!” sown! ous He@S.PRONaEING SHor QD f-US-ab AND WG-+ERS LONG Y-PF UP > =e (SOLUTION ) Aline MacMahon, hale and gay, Whose screen portrayals have a way Of lingering within the heart, Now. plays her most appealing part As Ma to Mary Jane, and wife To Pa, who nearly wrecks her life! He shakes away the home-town dust, Leaves his printing shop to rust, And wanders long years up and down Till the big circus comes to town, And with it—(Ah, but that’s the tale!) See this one, friend, and without fail— See Guy the Bald and brave Aline, Lovyal,-in-spite—of -years-betweent Friendlier folksy you never saw Than ‘“‘Mary Jane’s Pa’ — and — her Mal F-50550 abit BIG c1RC0S 100-9-100048 2 sou! ithe al ce ie ee Ste en F, Frieno. > We voush + GP Ste GUY-THe(awd BB rave ALINE eval. [iti ae -£.0t V-99 S-ae-cen! FRIENDLIER F-Gexl never HAN "MARY JANES PA"-AND HER MAA! DADS TO SOLVE KIBBEE’S PROBLEM IN PICTURE Guy Kibbee’s got a little problem to work out in the picture—and it’s just the kind of headache that hits most papas. Story prepared below is your announcement of a contest asking readers to solve his problem. If you’re interested—and we're hoping—full info follows: (Your Story) Papas—Here’s YOUR Contest As everybody knows it’s Papa who pays and pays—and pays. Now it’s time to begin paying Papa back—and that’s just the idea Manager APNG MEA Meg) deine ee BE RA yo Poo ee DORERS and the Editor of this paper had in mind when they planned this contest. It is open to Papas and Papas only (though the guest tickets they are apt to win will admit Mamma, too) to see Aline MacMahon and Guy Kibbee, as the parents in “Mary Jane’s Pa,” the First National picture which COMES= 10 TOWN ee ee ee NOXG ys ee ee eres Papa Guy—in the picture—finds out that his older daughter is planning to elope with a youngster who has no job. Papa knows that the girl will not only endanger her own future—but will grieve her mother and deprive — her of the help she needs in the home and in her newspaper office. He knows he must. work it out with the girl and the boy, too, and does so, without offending either. What local Dads are asked to do is to write to the BOS CaN iene Setas tale Theatre, giving the way they would go about it—if they were confronted with the same problem in the case of their own children. No literary skill is required. Just tell simply and in as many words as you wish, tha manner in which you would handle things. Address all communication to Mary Jane’s Pa Editor, The Akron Journal. The contest closes on............... Tie-Ins with Mother’s and Father’s Day If you’re showing the picture early in May or June, we’re reminding you all about ad tie-ins with Mother’s Day, May 12 and Father’s Day, June 9. Line can read: ‘MARY JANE’S PA’ WOULD SELECT HAVANA CIGARS FOR HIS FATHER’S DAY GIFT — AND SO WOULD YOUR PA—BUY HIM, ETC. Page Four TEASING WITH THE TITLE After the successful teaser campaigns we saw on “Friends of Mr. Sweeney,” we think you ought to try one like it on this one. Include stunts like reserving restaurant tables for “Mary Jane’s Pa,” having him paged at hotels and reserving parking space for him. If you’re figuring on going for the thing in a big way, take a peek at the ‘Sweeney’ press book—it’ll tell you how to go about it. Free Radio Sketch 12 minutes of the comedy and drama of the picture—plus three minutes for plugging picture. If you can use ’em, we'll send enough mimeographed copies for each member in the cast. Just write to Campaign Plan Editor, 321 W. 44th St., N. Y. C. _RADIO ANNOUNCEMENTS 50-WORD RADIO SPIEL (clatter of broken glass and dishes ) Look out for the flying crockery! Here come the screen’s scrapping lovebirds—Guy Kibbee and Aline MacMahon—in a story of a woman who did a man’s job while hubby did the housework. You’ll roar, you'll giggle, you’ll HOWL when you see these hilarious scream-mates together in “Mary Jane’s Pa,” the new First National comedy coming to the Strand Theatre on Friday! It’s funnier than “Big Hearted Herbert” and “Babbitt” combined!! 100-WORD RADIO SPIEL Just a minute, folks. We want you to meet the father every kid yearns for . .. the husband every wife has nightmares about! He’s the most lovable loafer you’ve ever seen —Guy Kibbee teamed again with his hilarious scream-mate of “Babbitt” and “Big Hearted Herbert,”—Aline MacMahon. Picture her as the tough newspaper editor who carries a rolling pin instead of a pencil with Guy Kibbee as her maid-of-all-work. Then prepare for sixty loud laughs a minute! It’s at the Strand Theatre beginning Thursday —“MARY JANE’S PA,” the funniest thing that hit this nation since the Indians sold New York for $24. : Passes To ‘Mary Janes’ Here’s our oldy-of-the-week: Free admish to first 25 gals at box-office named ‘Mary Jane.’ Picture of first to arrive good for a plant? PAPAS OF MARY JANES GET DUCATS TO OPENING ~_ Offer invites to opening fathers who have daughters named Mary Jane, keeping them in a separate section. Newspaper yarn should do all the announcing you'll need. Picture of the ‘pa’s’ at theatre should bring another paper break, no? SPECIAL ORPHAN SHOW? Film has juvenile appeal. Can you make anything of a special showing for town’s orphanages? ‘Mary Jane Dol’ Tie-Up Do you think merchants would go for a “Mary Jane Doll” to be advertised in papers and displayed in windows? Betty Jean Haney plays with a doll throughout the film, and we’ve got a couple of swell stills of the girl and her dolls like W Pub A 15 (shown), A 14 and J. Cooperating dealer might offer a couple of the dolls to be raffled off at matinees—if you give him a break in lobby. PA AND DAUGHTERS AT SPECIAL SHOW How about holding a ‘Father and Daughter’ show with Dads bringing the little ones? Dolls raffled off. _ and ice cream to the ‘little women’ would make it interesting enough say we. ‘Personal’ Teaser For newspaper “personal” columns, teasers may pique the curious. Here’s one: PA—please come home. Mother misses you terribly. We'll be waiting for you at the Theatre on May 2. Won’t you be there? MARY JANE KIDDIES WRITE ESSAYS ABOUT THEIR DADDIES If your paper will use a contest for best 100 word compositions on “My Pa,” you could offer passes for the 10 best. Perhaps school teachers could get their adoring children to write compositions. FREE LOBBY CAKE If you can promote a cake with Mary Jane written on it (like illustration), set it in lobby and offer it to first father na with’ a daughter named Mary Jane. He has to identify himself as Mary Jane’s Pa, of course. “Ask Mary Jane's Pa-= He Knows=—A Teaser You know the phrase—‘Ask Dad, he knows.’ For a teaser how about plaeards using: Ask Mary Jane’s Pa.— He Knows. At ball games your placard reads, Who’ll Win Today’s Game? Ask Mary Jane’s Pa—He Knows. For an election, Who’s Going to Be the Next Mayor? Ask Mary Jane’s Pa — He Knows. Can you think of others?