Mary Stevens MD (Warner Bros.) (1933)

EXPLOITATION LOVE EXPERIENCES SHOWN First Aid Hints ON Here is a lobby and front attraction that will get plenty of attention. Make blow-ups from stills showing Kay Francis and Lyle Talbot in two different poses as illustrated in the cuts below—one photo to personify platonic friendship; and the other photo to illustrate passionate love. Place these enlargements along side of two giant thermometers; one registering 40 degrees below zero with this copy: DURING OFFICE HOURS—PLATONIC FRIENDSHIP. The other thermometer to register 100 degrees above zero, blood-heat with this copy: AFTER OFFICE HOURE—PAS. | SIONATE LOVE. Head this display off with a large line reading: THE INTIMATE LOVE EXPERIENCES OF A WOMAN DOCTOR—“MARY STEVENS M.D.”,—NEXT ATTRACTION. The entire display can be made more attractive with an arrangement of scene stills or by using sets of 11 x 14 photos. Bill the entire cast very strongly as each name means money at the box office. USE PERSONAL MESSAGE FOR WARM WEATHER BIZ BOOSTER An intimate and convincing way of selling your show in warm weather is via the personal message route. Either use your ushers or send the message through the mails, though the former method is preferable. Here’s how to do it: Print the message with one fold using this copy on the outside: Warm Weather Hint Mary Stevens, M.D. In order to keep cool, visit the Strand where our modern cooling system will make you comfortable while you enjoy Kay Francis in her greatest dramatic role, "Mary Stevens, M.D." We cordially invite you to enjoy our picture and our delightfully cool theatre. Drop in tonight—you'll be refreshed and _ enter tained. Cordially yours, MANAGER—-THE STRAND NOVELTY oo aoa HOW'S YOUR HEALTH? Blow your breath on this red spot, and see what happens — if the spot turns Blue, see a doctor - If the spot remains Red, “KAY FRANCIS Maa. ss “Mary Stevens, M. 0.” A Warner Bros. Hit! STRAND THEATRE Beginning FRIDAY, JULY 28th $3.75 Prices: per M; 5M, $3.50 per M. Order directly from: $4.00; 3M, ECONOMY NOVELTY CO. 239 W. 39th St. N. Y. C. Page Highteen Interviews With Loeal Physicians A sure way to attract good new paper publicity for this picture en in your community. paper Any new question. Some lead queries which you wi undoubtedly want to use are: 1. Are women physicians hand capped by their sex? | themselves in the hands of a woma expert as readily as they would wit a man? | more than a man does? | | the same profession? is a woman? 4x5—Colored positive only $2.00—Set (positive and negative) $3.00. 34%, x 4—Colored positive only $1.50—Set (positive and negitive) $2.25. Order by Number N595. NATIONAL STUDIOS, Ine. 226 West 56th St. New York to obtain a series of interviews with women doctors or professional wom will give space to well-expressed views on this argumentativ 2. Do the mapority of people plac 3. Does a woman allow her private life to interfere with her profession 4. Are the opportunities given to | women in a profession more limited than .those presented to a man in 5: Do people try to take advantage of a professional woman because she Colortone Effect | GIANT THERMOMETERS Novel Cireular Here’s an inexpensive idea, guaranteed to boost your show, boost your house institutionally and get your plug into every home. Get together with your local druggist on the listing of a number of first aid hints which you can print up in the form of a 4-page folder or as a single sheet poster. On the cover page use the ecatchline: Helpful First Aid Hints by Mary Stevens, M.D. and list the information. Data should include emergency treatments for sunburn, scalding, poisons, asphyxiation, Inside, the throw away should carry your regular plug on ‘‘Mary Stevens, M.D.’’ Back page, if you wish, can pay the entire cost of the stunt by selling the space to the druggist. Otherwise use it for an institutional ad, coming picture or further plug for ‘‘Mary Stevens, MoD: poison ivy, ete. | Colored Blow-Ups | 28 x 42. Individually or in set at $3.50 each. PHOTOCOLOR STUDIOS 220 W. 42nd St. No ¥aGs Calling Card Novelty Gives You Big Chance to Sell ‘Mary Stevens’ (front) MARY STEVENS, M. D. STRAND THEATRE Three Questions For Reporter Column In addition to providing a fine topie for conversation, the questions raised in “Mary Stevens, M.D.” makes it particularly appropriate for use by an “inquiring reporter.” Tf such a column is a daily feature in your local newspaper, you may be able to plant the following questions. In the event that your paper does not use such a feature. its recognized news value should make your editor go for it. A reporter is assigned to stop people on the street and ask them one of the suggested three questions. Of the answers he receives the best are printed the next day, exactly as they were dictated to the re MoURS li a.m. to 11 P.M. (inside ) What Did This Woman Doctor Learn About MEN? See KAY FRANCIS MARY STEVENS, M. D. with Glenda Farrell Lyle Talbot Thelma Todd A Warner Bros. Hit! Why Didn't She Take The Advice She Gave Other Unmarried Girls? PRICES 1M, $4.00; 3M, $3.75 per M; 5M, $3.50 per M. Including imprinting for which back is blank. Order directly from: Economy Novelty and Printing Co., 239 West 39th St., N. Y. C. porter. If possible, have the paper publish small photegraphs™ with the ~~ answers. Some interesting answers will be forthcoming from these questions: 1. “ARE WOMEN PHYSICIANS HANDICAPPED BY THEIR SEX?” 2. “SHOULD MEN AND WOMEN OF THE SAME PROFESSION BECOME MAN AND WIFE?” For the women:— 3. “WOULD YOU RATHER HAVE A MAN OR WOMAN PHYSICIAN TREAT YOU IN CASE OF ILLNESS? WHY?” It is usual to give free tickets to those whose answers are published. Be sure that the Inquiring Reporter Column gives full credit to your theatre, the picture, playdate, and any other announcements in the introductory paragraph. This stunt is a proved success among all classes! EXTRA SCENE CUT FOR NEWSPAPER sS is Ss e 1) re e n h Stevens, M.D.,”’ all advance reports. new Warner Bros. drama coming to the Strand Theatre next Friday. screen’s first story of a woman doctor, is the finest in which Kay Francis has appeared according to Lyle Talbot has the male lead. Out No. 26 Cut 45c Matic KAY FRANCIS and GLENDA FARRELL appear quite enthralled by Baby Don. It’s a scene from “Mary The film, the