Men in Exile (Warner Bros.) (1937)

"MEN IN EXILE” EXPLOITATION TICKET SELLING STUNTS TALK BY WARDEN IN YOUR THEATRE A jail or prison warden, or chaplain is usually willing to give a talk explaining the difficulties faced by gangsters and ex-convicts who try to go straight. The problem is of universal interest and has been the subject of much research and many recent books. So it certainly ought to create plenty of comment. If a warden cannot be contacted a talk by a social worker or penologist should prove effective. Another angle would be to display articles on the subject on a lobby board. So much has been written about the problem of getting jobs for ex-convicts, and their efforts to go straight, that you shouldn’t have much trouble getting all the material you want in local paper’s morgue. And it will be an inexpensive display that'll interest many patrons. PLAY UP ADVENTURE The adventure angle makes a swell plug. You can reach the adventure lovers by arranging for radio plugs at the beginning and ending of mystery programs, mentioning fact that picture is an opportunity for trying out their detective talents. Adventure clubs, hunting and fishing clubs, etc., should be circularized with appropriate letters. CO-OP ADLINES Here are some catchlines you might be able to use in co-op ads or window displays. Show them to managers, and see how they like them. Candy shop; “ ‘Men in Exile’ are the men who don't aeee =. 2 candy to their girl friends.” Telephone tie-up; “If you let us install a phone in your home you will no longer be one of the ‘Men > 99 in Exile’. Clothing store; ‘You'll never be one of the ‘Men in Exile’ if you wear... .. clothes.”’ Bakery; * delicious cup cakes bring home the ‘Men in Exile’.”’ ‘ ’ Page Six: CAROL’S DRESS SHOP BEALE ST. DRESS SHOP CO-OP AD Charming June Travis, featured in ‘‘Men in ,’ which comes to Theatre the latest in Hollywood fashions. FREEDOM IN DRESS . CULOTTES Culottes are the latest expression of the fashion leaders who desire both freedom and comfort for knockabout wear. You'll find the smartest styles at CAROL’S at prices below what you’d expect to pay for the quality we offer. No need to tell exhibitors the advantage of co-op advertising. Like all Warner Bros. pictures, “‘Men in Exile,” affords many opportunities. Here’s a suggestion for a DRESS SHOP, available either as a mat, or still, if you prefer to make your own layouts and cuts. Order Mat No. 201 B.— 20c or Still No. JT 59-—-10c each—from CAMPAIGN “VITAPHONE DIVERSIONS” (Big Time Vaudeville) The Five Juggling Jewels, Brown, Rich and Ball, a Smith and Dale sequence, and Dave Monahan, world’s sensational xylophonist. *“PORKY’S ROAD RACE”’ (Looney Tunes) A sparkling cartoon with Porky Pig at his best! PLAN EDITOR, 321 West 44th St.. N. Y. C. USE ANIMATED MAP Hang up a large colored map of the Atlantic coast and South Sea islands. By means of arrows you can indicate the various places along the coast which offer desirable havens for smugglers and other fugitives from justice. With a few dry cell batteries your electrician can rig up a set of colored lights to mark the ports of “Men in Exile.” SEAT-SELLING SHORTS “PLAY STREET”’ the Follies, dance arrangement. (10 minutes—No. 2608) “HOTEL A LA SWING” (BroadEddie Foy, Jr. leads a galaxy of star talent in a merry, swingy musical comedy. (20 minutes— No. 2024) way Brevities) (7 minutes—No. 2806) “THE FELLOW WITH THE FIDDLE” (Merry Melodies, Tech.) A _ brilliantly-hued’ cartoon gem, with a grand story and swell gags! (7 minutes—No. 2207) (Broadway Brevities) The snappy sisters of June and Cherry Preisser, in a clever song and (20 minutes— No. 2026) PICTURE STORY OF SMUGGLING If you have access to newspaper files, you’ll be able to get up a darned interesting ‘“‘story-in-pictures” for a lobby display. Idea is to tell story of smuggling, with stills showing equipment used by smugglers (speedboats, fast cruisers disguised as old fishing boats, high-speed trucks, etc.). Another part of display shows how the Government fights the smugglers with Coast Guard cutters, etc. Of course, if there’s a Coast Guard station in your vicinity, be sure to drop over and see what they can do for you. And if one of the officers thinks he’d like to speak at theatre, it ought to be O. K. with you. He’ll probably have some swell stories to tell your patrons. Best time would be at Saturday matinee, so he can spin yarns for the youngsters. TELETYPE TIE-UP For a good lobby display arrange with local telegraph office for a demonstration of a teletype machine. Machine can be operated by an employee of the telegraph company or one of your own men. Folks watching machine read continual plug for film, as operator is given ad copy to type which tells about the film you’re showing. IDENTITY QUIZ For a good identification stunt get hold of some stills of convicted public enemies from your local paper and hang them with stills of “Men in Exile’ gangsters. Use an explanatory card, to invite amateur sleuths among your patrons to try to identify the characters. SHOW GUNS If your police department will lend you some weapons they have confiscated, an interesting panel display can be arranged. Label each weapon and supply a short story telling where, why and by whom each was used.