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Radio Spots
Hard-hitting radio spot announcements will enable you to bring your MERRILL’S MARAUDERS playdate to the attention of the maximum number of people. These radio spots emphasize the action and adventure of the rugged infantrymen’s exploits behind enemy lines during World War II. Order your ET NOW from Thaddeus Suski Productions, 165 West
Theatre Trailers —,
Your theatre screen can be one
of your most effective selling techniques for MERRILL’S MARAUDERS if you take advantage of the
action-packed trailers which are available. A teaser trailer and a regular production trailer, both capturing the suspense and drama ef the heroic story, are now avail
eble at your Warner Branch.
ae EY Prailers
Six ticket-selling TV_ trailers have been prepared for MERRILL’S MARAUDERS to enable you to carry your showmanship campaign directly into your potential patrons’ living rooms. The two 1-minute, three 20-second and one 10-second TV trailers are available FREE OF CHARGE from the Campaign Plan Manager, Warner Bros. Pictures, Inc., 666 Fifth Avenue, New York
46th Street, New York 36, N. Y.
Crest
Paperback
Fawcett Publications, Inc., are publishers of the Crest paperback edition of MERRILL’S MARAUDERS. Through its more than 100,000 retail outlets
it will bring the book (which was a Book-of-theMonth Club alternate selection when originally
released) to the attention of the general public
simultaneous with the release of the film. The book’s colorful action-crowded cover will be an eye-catching
promotional aid to your playdate.
Exploitips
© VETERAN ASSOCIATIONS: Local veteran groups will have particular interest in this dramatic account of the famous World War II fighting unit. Invite representatives from these groups
to your advance screening.
@ MARAUDERS: There is a national association of former members of the Marauders unit. You may have some ex-Marauders in your territory. Enlist the aid of local newspapers and radio personlities in locating them and invite them as
your guests to see the film.
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Dell
Comic Book
Dell Publishing Co., Inc. has selected MERRILL’S MARAUDERS for publication as a “Movie Classic” in its action-adventure comic book series. The striking color cover shows Ty Hardin and his platoon pinned down on a jungle river bank immediately suggesting the drama and danger so much a part of the film. In addition to utilizing the logotype used in all of the MERRILL’S MARAUDERS ads as the title for the book, the cover carries the copy line “exhausted and starving .. . sick and wounded .. .
they fought on.” The book, carrying full credits for
the picture, will be on retail stands simultaneous with the release of the picture
e LOBBY DISPLAY: Recently there has been increasing emphasis in Army circles on special guerrilla training for just the sort of mission on which Merrill led his men. Contact local Army bases or recruiting offices to obtain appropriate
materials for a lobby display.
@e LIBRARIES: Suggest that your local library display its collection of war memoirs centering it around MERRILL’S MARAUDERS and display
ing scene stills from the film.