Merry Wives of Reno (Warner Bros.) (1934)

Dealer Tie-Up Stills Number of stills from this picture available which may be made basis of interesting store-theatre tie-ups. For Pet Shops—Still MR 40; Hugh Herbert holding a sheep and dog. For Hat Shops—Still MR 232; Margaret Lindsay wearing new summer hat creation. For Lingerie Shops—Still MR 243; Margaret Lindsay wearing white silk pajamas. For Luggage Shops—Still MR 43; Frank MeHugh carrying two valises into hotel lobby. Stills are 10c each. Order directly from Editor Merchandising Plan, 321 West 44th Street, New York City. Gal Bally 28x42 Blow-Ups Have two pretty gals dressed in the height of fashion walk around town with big grips. Copy to read ‘*We’re two ‘‘Merry Wives of Reno’’. week at the Strand Theatre.’’ . . See us all this Summons Servers Make up official looking paper to represent divorce summons. Surprint these with copy... ‘‘You’ll be divorced from your worries when you see ‘Merry Wives of Reno’ at the Strand.’’ Good throwbe every type distribution. away which can given Renogags In full colors: $3.50 apiece. In black and white: $2.25 each. Stage contest to find best gags on divorce or Reno. Work through local newspaper awarding prizes for best F.0.B. New York City daily gag as well as grand — Na TIONAL STUDIOS, INC. final prize. 226 West 56th St. x3, & Over Your Marquee Twenty-four sheet can be conveniently cut out and juggled to this effect. Plant colored spot at either end of marquee with flasher attachment to play on display. Weatherproof with shellac. Page Siz Bus Bally Cover a bus with banners, poster material and plenty of peppy copy. Call the bus the Merry Wives of RENO SPECIAL, making sure to make the RENO SPECIAL stand out. Offer to take anyone to the theatre free. Have the bus drive around the crowded sections of the town for the first two days of the picture’s run. Slanguage There are loads of slang expressions for divoree. People refer to it as getting ‘*Unhitehed,’’ ‘‘RENOvated,’’ ‘‘Casting Off Anehor,’’ ete. Run a contest for the longest and cleverest list of slang words and expressions, meaning divoree, or, if preferred, the best original word to express the divorce idea. For the Lovelorn Construct an attractive little booth on a busy corner. Copy on booth reads; ‘‘ Miss Knowser Stuff... Advice on Matrimonial Difficulties . . . FREE.’’ An attractive gal hands out heralds to the lookers-in. Opening-Nighters Invite prominent locals, | who are connected with divorce in any way, to your opening. Be sure to include a well-liked judge, leading divorce attorneys and the district attorney. \ Vhoopee Parties Everyone has been to some unusual or especially hilari ous party. Award prizes to/ the best letters sent to cooperating paper describing unusual party they attended. Stress fact that Guy Kibbee throws a party in the picture that’s the last word in hilarity. Run, Sheep, Run Have man in a big cowboy stetson like Hugh Herbert’s, |walk around town leading a |Sheep (be sure it’s nice and clean). Copy on sheep blanket to read: ‘‘He’s chasing the ‘‘Merry Wives of Reno.”’ Unusual Divorces Recently a woman divorced her husband because he ate crackers in bed. There are many divorces for reasons as silly as that. Run contest for funniest grounds for divorce. If contestants can think of actual cases, all the better. | If they can’t, fictitious ones will do. Anything goes, but they must be funny. | Following are a few sample | slogans for your artist Special Frames Available for Vitaphone 11x14 Display, With your set of 11 x 14’s on the accompanying Vitaphone shorts ip this frame you've a sales-talk that can’t be topped! Frames can be in. eluded as part of your permanent lobby set-up and _ new stills inserted for all Vitaphone shorts. Made in black and gold with durable board backing. Size 29 x 304 and priced at $2.50 each. Frames must be ordered direct from manw facturer. Menger, Ring and Weinstein, Inc., 306 West 42nd Street, N, Y. C. Check must accompany order. Shipment express collect, Lobby Teasers Married Folks Nite Advertise a married folks night. Offer prizes to the family with most wives and th youngest and oldest wife ab tending. Also have a ‘wivel’ matinee’ with souvenirs to mar ried women attending. Bright lobby teasers, partitularly if not used too often, are easy for lots of patron notice. -straight ad copy will also work. Who are they? MWOR What are they? Hotel Poster Make up posters to place on hotel bulletin boards. Copy & read : They’re coming next week MERRY WIVES OF RENO Everyone’s invited CONVENTION Merry Wives of Reno ( Playdates) To Reno and back via the laugh route MERRY WIVES OF RENO Also adaptable for vi cards in lobby or street. Your Banner BANNER (above)—For ends of marquee or instead of swinging signs under marquee. Canvas with stenciled lettering. 6 feet long—36 inches deep. $2.40 each. On real satin—$3.35 each. BURGEE (right)—Two colors on fine duck, 20 x 30 inches—40 cents each. Three colors Two colors & SONS NEW a silkolene— V ALANCE—Order to fit your marquee. sewn on fine duck—$1.20 per yard. $1.70 per yard. Order from M. MAGEE 140 FULTON STREET