Midnight Alibi (Warner Bros.) (1934)

Alibi Ike Contest Perfect tie-in with title, ‘Midnight Alibi’ contest will give your campaign a light touch if you want to play it that way. Entrants submit the best alibis they can think of to fit any situation. To be run with cooperating newspapers’s aid, and may be stretched over a period of days. For additional days, follow style of story below. (Publicity Story) Midnight Alibi of Jasper Crumb Fails to Calm Wife 6 OU shee, darling, it was shish way,’ * remarked Jasper Crumb, of this city as he gazed into the angry eyes of his wife, glaring at him from her pillows, ‘‘I left the office at shisk o’clock, and started home. I had a box candy for my little petty and went into a flower shop to buy you a nice bunch of posies. Just as I left the store a big black automobile drove up and two men, each one holding a gun, jumped out and forced me into the ear. “They drove me around and around, then one of them pulled out a bottle, forced it in my mouth and made me drink something nasty — tasted terrible — like whiskey. “Next thing I knew I was standing in a room where there was a beautiful girl, and she was dead. I felt bad, and bent over to look at her, when one of the men grabbed my flowers, placed it on the coffin, and then they tied my eyes again and dumped me on the street. And it took all that time for me to walk back.” “Where’s my candy?” demanded Mrs. Crumb. “The dead girl ate every bit of it,’ .replied Crumb as_ he dodged into the bath room just in time to avoid a hurtling shoe. Maybe Jasper is the kind of a husband who would fool a trusting wife. Maybe he told the truth. According to wives, their husbands’ midnight alibis show little originality and those that do are a trifle fantastic. Nevertheless, the world is full of “Alibi Ikes,” and in order to discover who is the best Midnight Alibier in this AUS tRIC te EN qo ace intectte. ngs: (newspaper) will give two tickets to ‘thessene aoa Theatre, where the First National Comedy success “Midnight Alibi” written by Damon Runyon and _ starring Richard Barthelmess will open On eee ee Simply write, as briefly as possible, the best Midnight Alibi you have ever heard, and send it to the Midnight Alibi Editor of the2as ee ee (paper) before w sous pBoegiee cera aee: , when the lists will close. It’s the story that will count— not the literary ability of the contestant. Several prizes will be awarded with a special prize for the best Alibi Ike discovered in the Midnight Alibi contest. 28x42 BLOWUPS In full colors—$3.50 each. In black and white—$2.25 each. F. O. B. New York City NATIONAL STUDIOS, Ine. 226 W. 56th St., New York City Open At Midnight Vhe ad section contains some special material for use with a ‘Midnight Opening.’ This is, of course, contingent upon local ordinances econeerning late shows. it ties in perfectly with the title—and gives you another big field for your exploitation campaign. “Midnight” Poems Offer guest tickets to the ten who are first to bring to the theatre correct answers to the follow ing ten questions. Who wrote the following ‘midnight’ lines? 1. “Once upon a midnight dreary’’..............: Saas ae POE 2. “I stood on the bridge at midnight’’.......... LONGFELLOW 3. “Dark as midnight was the flow’’.................... CAMPBELL 4. “Dead, vast and middle of the night’’........ SHAKESPEARE 5. “The stars of midnight shall be dear to her’’.................... WORDSWORTH “The iron tongue of midnight hath told twelve’’............ SHAKESPEARE 6 7. “With many a foul and midnight murder fed’’........ GRAY 8 “Whence ...hath.. consumed the midnight oil’. GAY 9. Where is “Midnight Alibi” now showing?.......... STRAND 10. Who is the star of “Midnight Alibi’’........ BARTHELMESS Page Hight TIE-UP STILLS Dealer’ tie-up _ stills? Read ’em and weep... that we didn’t have space enough to illustrate them. But take our word for it that they’re good! Here they are! Pet Shops: Stills O.D. 37, O.D. 89, O.D. Pub. Q., D.V. A136. Florists: Stills O.D. Pub. R, O.D. 105, D.V. Pub. A112. Toy Shops: Still D.V. Pub. A124. G. E. Frigidaire: Dvorak Pub. Al0. Bathing Suits: D. V. Pub. ASL. Beauty Shops: Dvorak Pub. A 53. Typewriters: R.B. Pub. P. Fishing Tackle: D. V. Pub. AN27: Bicycles: R. B. Pub. A131. Westinghouse Radios: Dvorak Pub. A 14. Order all stills direct from Merchandising Plan Editor—10e each. Book Markers Lo, the poor bookmark! Often suggested and too seldom used! But take it from us, they’re good. Provide them for public and circulating libraries, plugging other Damon Runyon books that the libraries have available. Loeal bookstores might give you a window display on their Runyon books. Try it! Love Letters In the picture, Helen Lowell gets a great kick out of bringing two lovers together. Run a newspaper contest for best letters on ‘‘How I brought two lovers together. ’’ > Doggy Ideas In one sequence of the film, Barthelmess wants to make a present to Helen Lowell. He brings her a Great Dane, with another twenty dogs outside if she decides she doesn’t like the big animal. The dog angle is always good to draw the kids. That’s why we’re listing a few of the stunts you can pull with canines. Just a reminder: 1. Tying in Stills OD37, 41, 43, showing Barthelmess and the Great Dane, offer a prize to the kid showing the largest dog in town. 2. Mutt show is always good. Have the kids pa-rade their hounds, with prizes going to cutest, largest, most affectionate, best-looking, etc. Use Still OD89. 3. Tying up with petshop and newspaper, five dogs are offered for best letters to paper on subject of “Why I Want a Dog?” 4. Dog promoted from pet shop, displayed in lobby, and awarded to person suggesting best name for it. 5. Awards for best letters to newspaper or theatre on ‘What Type of Dog I Want and Why.” See Still OD89, a a 2S See 2 ae ae wr «te ACROSS De Slight = clue ® .225i.5.cssisssscectaess 8. Myself 9. Mixed type ....... 10. New England .... 11. One hundred 12. South American antelope ........ GNU YAr Creek? letter: 2 .....5.cccisecis ie teavesen PHI 16. Two-word title of film... MIDNIGHT ALIBI 2h. Five “hundred & 2....0éicccscecsescsvecahsas ens D 22. Location SOs A POMS oases aeskoahcscakkesteneee TAO 27. Friend in French 29. Southern state .............0...cccc0e00s 30. An exclamation . 32. Hard metal .......... 34. Place of conflict . 36. Is indebted Be Bird ise tas os g aes cae ets wos a ck ge 40. Home of Abraham ...................... UR A ERES 710 27 SR ihe OR es ey tc dae RR as ifeless. os ee INERT BAL Wing Seiichi lence i he ALA 47. Last name of star of this film ee ee eee BARTHELMESS 48. Last name of Myrna (film star) sump Rhone een eats ake Co aa ee Soe LOY 49. Eleventh letter ................00ccccc0eeeesK 30. Not -theouts” sicscoi, oe INS ol. Sweet: potato 220k.ee Sac YAM “isa 72 0S Gree ea i lagen eo ere ayn ae aere ee L 53. Suffix meaning pertaining to ....1C 55. Armed conflicts .................... WARS S7. Twentieth letter ..........06..cccscsceeseess T 58. Eighteenth letter ...............c0..000.05. R 59. Undersized person .................. RUNT 62.,: Old= English. =. .:.-.<.;cnccs ence OE G4. Muza ris ik ee CHEERS 66. Thin-shelled nut .................. PECAN G8. Turrets: 08 |. Gsctscitane ee TOWERS 70. Bread-rising ingredient .......... YEAST 71. Kitchen utensil for dish-cleaning DISHPAN 73. Skill a ew URN LOLI AES ree H 75. Easy to understand .............. PLAIN 76. Sixth letter ............... F 77. To bow slightly 78. Postscript 79. Utensil for boiling vegetables POT SO; Con jumetions< i212 ca es AND 81. Repose upright .................0........ SIT 83. Worm-shaped letter ..................... 84. Clove 85. Fifty 90. Kitchen utensil for frying URS NP 7 OP i ee aT NOR 92. Lover of country ............. PATRIOT DOWN 1. Personal promoun. ..............c¢se000s... I 2. North Prussia «72.202. NP BBS RU OR 53 Secoss tel ersten Heep KING ee Hs A eget ier eee en EE rr RTS L 5. This month .... INST 6. North-east ....... .. NE 1 BODO later e .co.0\ cas covasdetei access G 8. North American red man ..INDIAN 11. Bells rang together ............ CHIMED 12. General meaning of a thing....GIST Advance Lobby : For your advance lobby— we have in mind large clocks, real or phoney, with the hands stopped at midnight. Card reads, ‘‘THIS CLOCK SAVED A MAN’S LIFE. IT GAVE HIM A ‘MIDNIGHT ALIBI’ ’’! That’s all you need up at first. When you start on your major campaign, an explanatory ecard will put over the gag. 14. Small piece of ground 15. Kind of wild goat ....... at 16, (One = thorgiand © och cs. ccccceshessvicavenene i ERM ab. 882.5:25.5, eas as. tse eeend bethcn cote 18. Place of residence ................ BO. Diya <stupy 3 iic6is. ch twee AL 20. Personal promoum _............c.ccc00c00e I 21. Last name of female supporting BEAK SEE yaccscare seltv she townie ious DVORAK 24. Last name of another supporting female player ...............0..5. LOWELL 25. Seed covering: .5..5....ccuisccccoosssess ARIL 27. Name of the letter R .............0.... AR abo INOE SOUP. so cosSissc0ch< Ne vetavetepcivisanreahe 34. Sciences ....... 35. Armed force . 36. Preposition ........... Be PAD) FOIE: ocx, case encspocapesacien en ee 39. Siberian gulf 54. Not expensive 55. Opposite of east .................... Car | 1d SS a eee Ie RRA ARORA SEE een a me 57. Famous electrician Die SUOUNE ee een oe we cS 60. Present time ............ 61. Born with another .... G2. Crude’ metas © 2.3563. ca 63. Worm-shaped letter 65. Organs of hearing 66. Disease of chickens .................. PIP 66% Last name of supporting female MEE aah osbcis aire oe CHANDLER OF ONE Ss name es i oocs bigs ees t. NAN 69. Biblical character .................. ENOS Oe POPTUB sors Song US Saati Thee ee hk HOT Ge PA8ht«PrQpeller 23. ....ccsecscseecgacstss FIN CD. WATE: JASLONER: » 2 5.0)55065560ssoscdeee PIN Be Crest etc ek ars es ee. TOP 85. Nickname of Helena .............. LENA 86. In the year of P 88. To rap lightly 89. Obtained Puzzle and solution available as Mat No. 1—30c Time Tie-In You’ve a good title for a tie-up with local time bu ‘reau. Arrange to have ealls answered with ‘‘Good evening! Have you seen ‘Midnight Alibi’ at the Strand? The time is now ............0...... * To secure additional publicity have the bureau award two passes for every hundredth call.