Misbehaving Ladies (Warner Bros.) (1931)

FIRST NATIONAL| ACCESSORIES LET YOUR UNCLE SAM DO IT Which is just another way of saying that nothing will so surely get your prospective patrons to stop, look and read, as the little old post ecard. Make lavish use of post cards in publicizing “Mis| behaving Ladies.” Dear Friend: | Now comes First National’s “Misbehaving Ladies’—jolliest | hheartwarmingest, comedy of the year. You'll love the home town girl who goes abroad, marries a prince, and comes back home to act as a seamstress, in preparation for her own welcome! Lila Lee, Ben Lyon, Louise Fazenda and Lucien Littlefield in a William Beaudine production. The management promises a good time will be had by all at the Theatre .... next. | We hope to welcome you. Very sincerely, Lobby Flasher ANAGRAMS Enlarge head of the star, Lila What They Are:— “Anagrams” is a highly amusing Lee, and place it in the lobby, with a flasher behind the opening left game, a great interest-getter, with a strong appeal to the masses. Participants are given a word and by cutting out one of the eyes. The effect is to be that of winking. The head may also be placed on the mar ANAGRAM TITLE TEASERS Here is another of the fascinating rhymed anagrams to serve as a herald of the coming picture, before the title has been announced. It may be used in several ways. Best of all, place it in your daily paper, the week before the title is announced, advising that the coupon is to be filled and torn out and mailed to your box office on or before a certain date. Offer tickets for the first twentyfive who figure out the correct name. This will increase mailing list, spur reader interest and get everybody wondering what the new picture is. The anagrams may be used in your program with coupon and the same offer, or made up in a throwaway, one side having the coupon and the opposite side, data about the play, giving everything but the title. A FIRST NATIONAL SERVICE Big Box Office returns are sure to follow the use of the carefully designed and deftly executed accessories, supplied to exhibitors by First National Pictures. Use them freely and reap the golden harvest. Herald That Heralds! Powerful in its direct appeal—brilliant in color and design— interesting in brief, well-chosen copy, big in everything but price—this marvelous accessory should be used unsparingly in your campaign for ‘Misbehaving Ladies.”’ Herald That Heralds! What is the Title of the Next Strand Picture Free Tickets To See pee To The First 25 Discoverers Write the correct letters to make up the title in the blank spaces at the left. Sign name and address. Mail to the eashier of the Strand Theatre between 10 o’clock and 1 o’clock today, and get free tickets to the great comedy-romance of Italy and your own home town. Lore eeee (M a letter of the alphabet which, mixed together will form an entirely new word. As an incentive the definition of the new word is given. How To Use Them: Place them with your local newspaper. They make an excellent con My 1 is in meat, But not in flesh; M 2 is in wilted,____-------------------------qd) But not in fresh; quee top, as an attention-getter. My 3 is in fish, —_.——-—----—----— (S) ? 1 test and a great circulation builder. . eee foe HERE’S YOUR EXIT BANNER! [2 23 eet or matted to youn My 4 is in bump,._________-------------(B) ee But not in 7 (E) = : : My 5 is in sell, _-_--.-----------aa A STORY OF GOLD-DIGGERS ’ But not in buy; ON MAIN STREET W hat They ll Do Ne — oe =e For You: or pe = a eres Get you unlimited publicity. Put But not in frost; you in solid with your paper. Give My 8 is in heaved,__------------(V) LILA LEE you an extensive mailing list. Used BEN LYON But not in tossed; Jiarting FRIDAY as a program feature you will get a ig . in hae A sae nee ete eae Se powerful reader interest as well as a But not in dead; : ; 2 My 10 is in hinted, Se ae ee ere (N) First National’s suggestions for an exit banner to be displayed larger list. By offering RAE: ticket But not in said; a week prior to your showing, are always the most effective only to a nee Pater it valid eA se 1 4 es ae te ee Ee (G) design possible yet always simple enough for your artist to follow. coche theculieaas a a ut not in stay; ; ; 4 The banner illustrated above suggests the use of still No. have a friend accompany him; thus My 12 is in lake, Sg Ge teen See a aaa (L) “Misbehaving Ladies, Pub. Kies enlarged, colored and mounted by offering say, fifty passes, you But not in bay; on a brown panel. If you prefer, it is also possible to enlarge boost your weakest performances. My 13 is in ale,____------------------------(A) the illustration in Ad No. 8 (see page seven). The most pleasing te ee +m eet d (D) results can be obtained with the following color design: ANAGRAMS y iain leads ee But not in tin; Background yellow; title red on dark blue; copy and cast in ‘ é : My 15 is im it,-...------—=-----------— dd) green with decoration red; date purple. A First National Service But not in they; 1. Mix “7 with effort” and get to My 16 is in plead,___------------------(E) | lose by wrongdoing. But not in pray; = Announce in the papers that at 2, Mix “uw? with “lobster” and get My 17 is ee es ={S) U k certain specified hours an unknown worries. But not in frown; nknown lady will frequent the shopping dis-| 3. Mix “e” with “gamin” and get mae : trict, representing the Princess|@ riddle. 4 fi z . . . . . ‘ 7 . “ec ” what's poe = Lady Charming of “Misbehaving Ladies.” 4. Mia ‘s” with “latent” and get : Give some idea of the way she will| abilities. What is the title of the First National Comedy Romance which comes be dressed and that she will carry 5. Mix “t”? with “healer” and get Theatre soon? Sharpen your wits and your pencils “Misbehaving Ladies” presents a Be one of the Lucky Twenty-Five. tanned hide. ANSWERS to the a certain kind of hand-bag. and get going on the solution. a certain kind of hand-bag ‘natural’ for use of the following Lila Lee, as the heroine of Whoever thinks he recognizes her is to go up to her, tap her on the arm, with a copy of the newspaper with which you are co-operating, ie FORFEIT saying “You are the Princess Charm2. TROUBLES ing.” If the person is correct in 3 ENIGMA oT 5 stunt. “Misbehaving Ladies,” after leaving her Middle West home town marries a foreign prince, and, returning widowed is mistaken for a seamstress, and employed in preparations for the arrival of the Princess—who is in reality herself. Newspaper Contest his guess, he receives tickets to the : T ALENTS show, or some other prize, if such . LEATHER has been offered. “The “Misbehaving Ladies” cast includes four of the most interesting people of the screen world—Lila Lee, Ben Lyon, Louise Fazenda and Lucien Littlefield. Get from your ex In “Misbehaving Ladies” the hometown girl goes abroad, marries a prince and returning widowed, is mistaken for a seamstress and put to work sewing in preparation for her own arrival. She later finds the real Prince Charming in the hometown. Begin the contest with a story explaining this connection with the picture. The question should be “WHO.IS THE PRINCESS CHARMING OF OUR TOWN?” Go first to your newspaper to interest the editor in the contest. Daily: coupons will be printed in the paper, which are to be torn out and mailed to. the paper or to your thea change stills showing heads of these players. Have them enlarged and colored and place in frames on the lobby walls. Under each put an appropriate caption: LILA LEE WHO WAS AND WHO WASN’T A PRINCESS — BEN LYON WHO WANTED THE PRINCESS — LOUISE FAZENDA WHO LOVED AND HATED ROYALTY—LUCIEN LITTLEFIELD WHO LOVED THE LADIES, REGARDLESS. tre: “The Princess Charming of/|yeward for purchases of one dollar, ee Brae OW Ite ser Ee es two dollars worth will entitle the Seeioeume ete area Street.” buyer to two votes, and so on. The MISBEHAVING coupons may be presented or mailed to your theatre or be mailed to the newspaper. Then go to merchants and get them to donate some article as the prize. Each store will display a LADIES pe Se . CAST a " 4] window card mentioning that this is one of the stores co-operating in the “Princess Charming Contest.” Be sure also to have a mounted still of Lila Lee explaining that she is the Princess Charming of “MisbePavitt sAiGS Se es at the SS aee ee rere Theatre. The article offered by each store will also be exhibited in the window. Each store gives a coupon for purchase of goods, entitling the customer to a vote. One vote is the Page-. Two There should be several prizes, for those who most nearly head the list of popular girls of your town. At specified time the lucky girls appear at your theatre and receive the prizes from the stage. Another phase of the contest would be to combine the co-operating merchants in a full page ad to be known as the “PRINCESS CHARMING CONTEST.” Dealers may have special offers to make during the week of the contest. _ You can adapt this frame from the corresponding ad in this press sheet. Color the background yellow and the title red on a deep blue border. Tint the head of Lila Lee in natural tones using yellow highlights in hair. Mount a colored head of Ben Lyon on a dark blue ground. Cast and _ copy should be in black. This frame can be devised by utilizing the similar ad illustration and still No. “MISBEHAVING LADIES Pub. X”. Color the figure in yellow on a purple background with green and white stripes. Mount the still on a brown ground with circles in yellow, black and purple; title should be in black on emerald and the cast and copy purple in a white panel. Adapt the corresponding ad to fit this frame. Upper background light blue with the girl in flesh tint and copy red in a white panel; mount a straight head of Lyon on a black panel and an action still as indicated on a purple panel. Title in black on yellow with remaining borders in; light blue, orange, green, ‘yellow and brown. Enlarge this illustration as used in the ad and a colored head of Lyon. Background should be in succeeding colors (starting at top) of orange, deep blue, yellow, red, purple, green and blue. Title and copy should be in yellow on_a black ground. Color girl in natural tones )) with the dress in maroon and yellow highlights hair.