Miss Pacific Fleet (Warner Bros.) (1935)

Ken ce ak ek ke ek a, Ress Re ae ee ee TOS een ee Fe =~Ov Aa2hpoit ft vino To nn i. fne np : = here’s how to go about it: First, you must find the heartiest laugh, and where is the most likely place to find it? Right you are! In your theatre, during the filming of the season’s funniest comedy. Publicity stories to the papers tell all about the search and when it will be held. Lobby announcements and heralds invite the fans with hearty guffaws to be present at theatre during a certain performance when _ judging will take place. Then at the scheduled performance, ushers circulate up and down the aisles, listening to patrons go into hysterics at the laughs in the film. One man will be picked who has the type of laugh that sends all the people around him into convulsions too, and will be awarded a loving cup or prize of some sort. Stories to the papers tell all about the various types of laughs heard and what qualities made up the laugh of the winner. Story might be written by one of the ushers, telling of his reactions. Invite photographers and reporters down to interview and snap the winnah. Then drag him up to local dignitary’s office to be congratulated. After that, a round of the night clubs and hotels, where he can give his laugh for the diners. — It might be possible to have him as guest star on a radio program, to laugh for the ek RK RAE KA KEK E x The Catchlines Tell Your Sales Story ONLY TWICE AS FUNNY AS “WE’RE IN THE MONEY”! a -THE MOST UPROARIOUS MANEUVERS EVER SCREENED! THE BIG TIME GIMME GALS TWOTIME THEIR WAY THROUGH UNCLE SAM'S FLEET! — | > | THE HEARTIEST LAUGHS OF THE SEASON! *« JOAN AND GLENDA, ALLEN AND HUGH WILL TICKLE YOU PINK IN NAVY BLUE! *« ee ee re oer. ot Te 1 oO F IND THE HEARTIEST LAUGH OF THE SEASON ALL-ANGLE SET-UP TELLS HOW TO PUT IT OVER partiest iauon of the seasons if 10@€a Clicks Wwitn vou, = ether fans and give a short talk on ‘Laugh and Be Happy’. NAVY BLUE FOR CO-OP ADS" Depatiment stores might be willing to plug the ‘Navy Blue’ angle in their ads and window displays. Items to be plugged are suits, coats, blouses and accessories. U.S. MAP AS LOBBY IDEA _ As a front or lobby stunt, you could paint a big map of the U. S., with your city displayed in bold type. Dotted line indicates ‘Miss Pacific Fleet,’ and daily line can be drawn closer to city, as playdate approaches, finally touching city on opening day. Illustration shows N. Y. Strand’s window tie-up with Gimbel Bros. department store on ‘Here Comes the Navy.” Window plugged sailor influence in women’s clothing. Just shown to give you an idea. Get it? heralds, why not send coupla et __ ROCHON. SAILOR GALS GIVE HERALDS Instead of having a couple of kids hand out your ~ ee & ~ ' alsOL its: e think votr will get more attention that way... especially from the men-folks. : INVITE BEAUTY WINNERS If there are any gals in town who ever won a beauty contest (and what town hasn’t a couple), invite °em down to the opening to see the beauty contest in the film. Stunt might be good for a photo in the papers—or a mention in the movie KIDDIE SCOOTER PARADE | For a stunt that'll get the youngsters interested, invite ’em to decorate their scooters and wagons like battleships and then parade to theatre on Saturday matinee. Each one has flag that’s lettered ‘‘Miss Pacific Fleet.” Prizes are awarded to three best “battleships,” and then all entrants are admitted “on the house.” Another angle to interest the little ones would be to have a battleship drawing contest. Kids do their impressions of a battleship using crayons— ducats to best. N.Y. STRAND’S WINDOW TIE-UP ON NAVY ANGLE Country of origin U. S. A. Copyright 1935 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers. Oe a OR OR Oe Oy ee « Vide abicoe nal f 1 Te Pr