Miss Pacific Fleet (Warner Bros.) (1935)

EXPLOITATION HAVE A LAUGH WEEK IN YOUR TOWN You might be able to promote a big laugh-week in town to be run in conjunction with this film. Following are a number of suggestions: 1. Newspaper contest for funniest story of the week. 2. Photo contest for best smiling photo sent in to paper. 3. Photography contest for best snapshot of a group laughing. 4. Heralds might be printed locally with copy, ‘Laugh with Pittsburgh the week of Dec. 20. Laugh at Miss Pacific Fleet, etc.” 5. Representative of newspaper might walk around department stores awarding passes to 10 people with the biggest grins. 6. Mayor to attend opening and make a statement inaugurating ‘Laugh Week’. 7. Radio station might be willing to cooperate with announcements before each comedy program about “Laugh Week.” They might also play a recording of the famous laugh record, with appropriate announcements before and after, plugging “Laugh Week” and your film. HOOP AND CANE GAME we ad Blondell ane Farrell play a couple of cane-game gals ir .oe film. They operate a booth in which ate a load of canes. Patrons try to encircle cane with small hoops. You might be able to set up a similar booth in your lobby or front, with a blonde or two to operate it. Folks who encircle cane with hoop nabs passes. Illustration shows you how it was done in film. NAVY BALL FOR CHARITY You might be interested in running a ‘Navy Ball’, like many of the exhibs did on ‘Here Comes The Navy’ and ‘Shipmates Forever’. Invitees come in naval uniforms, sailor suits, well, anything they can dig up. Band plays navy songs and hall is decorated in naval atmosphere. If you’re figuring on running a ‘Miss Pacific Fleet’ beauty contest, here’s a swell place to try it in. All proceeds go to charity. RADIO SPOT ANNOUNCEMENTS 14-MINUTE PLUG ANNOUNCER: The Fleet’s In! The gimmee gals have landed and have the fleet well in hand! If you haven’t caught on yet, I mean that Joan Blondell and Glenda Farrell are keeping the crowds in the aisle this week at the Strand Theatre in “Miss Pacific Fleet,” the Warner Bros. comedy triumph. Allen Jenkins, Hugh Herbert and Warren Hull help to make it smooth sailing for comedy fans, so if you’re in the mood for laughs, don’t miss “‘Miss Pacific Fleet.” 1-MINUTE PLUG ANNOUNCER: Good news ahead! “Miss Pacific Fleet” is coming in with a boatload of laughs for this city. And look who’s aboard “Miss Pacific Fleet,” which is the new Warner Bros. comedy coming to the 2.2... Theatre on Friday. First of all, Joan Blondell and Glenda Farrell, those two blonde madcaps who help make this roaring hit twice as funny as ““We’re in the Money.” And then there’s Hugh Herbert and Allen Jenkins, Warren Hull and Marie Wilson, all primed to give you the laughingest evening you’ve had in the movies in a long time. The poet in me describes the film this way: Joan and Glenda, Allen and Hugh, will strike you pink in navy blue! So don’t Walk... Fun 10 the «2. Theatre to see “Miss Pacific Fleet.” FILM'S TITLE HIDDEN IN ILLUSTRATION \ : Page Four oe Illustration at left is usable in newspaper or program as an interesting puzzle. The head of the gal with the navy hat is made up of the scrambled letters of film’s title. Contestants are required to find all the letters in the illustration and put them together to spell the name of a picture coming to your theatre scon. Of course, answer is ‘‘Miss Pacific Fleet.” Ducats go to first ten submitting correct answers. Another angle might be to have contestants try their skill at drawing a picture, using the letters of the title. Illustration is available in Mat No. 201—20c. BATTLESHIP FLOAT ON TOUR How about fixin’ up a float to look like a battleship, as illustrated? Put a couple _ of pretty lassies on Hits decks, add some peppy sailor music through an amplifier and have the gals hand out heralds as the ship sails through the streets. NAVAL ATMOSPHERE IN LOBBY You can get patrons right into the spirit of the film by dressing your lobby in navy style. Life preservers, ropes, anchors, and a couple of snappy looking femmes in naval costume are a few suggestions we make offhand. POSTER CUT-OUTS At right, we’ve shown you how your attist can make a _ cut-out from the 6-sheet for lobby or front display. And for an _ unusual marquee effect, how about using the cutout from the 24-sheet, shown below? HERALDING THE BOXING There’s a hilarious boxing bout in the film— which sporting enthusiasts probably would like to see. So tell ’em via heralds and posters at sporting events and ’round sporting clubs and gyms. NOVELTY DOORKNOB HANGER | This hanger may be inserted on doorknobs, auto handles and telephone booths. Approxi= mately 9” deep, it is printed in colored ink on heavy colored stock. Prices: $6. per M: 5M—$5.50 per M: 10M — $5 per M. Order directly from ECONOMY NOVELTY CO. 225 W. 39th Street ig, a Se, Se