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DISCOVER YOUR LOCAL SHARE-THE-RIDE GIRL
The California department of motor vehicles chose Marjorie Riordan, who plays the daughter of “Mr. Skeffington,”’ as their “Share-the-RideGirl.” Remind your community to help the war effort by sharing rides, and pick your own local “Share-the-Ride-Girl,” arranging for newspaper and picture coverage. Be sure to tie in the fact that Miss Riordan won the title for California.
Teaser Ads Sell Star and Title
These four teaser ads pack excitement and interest and should appeal particularly to the ladies. For maxtmum. effectiveness, they should be used in one or more of the following ways:
i. NEWSPAPERS: Space insertions one-a-day in advance of your regularly scheduled display ads, or else run-of-paper on opening day with special note at bottom directing them to your regular opening day ad. |
2. THROWAWAY: All four
on one folder or else back to back in a series of two cards, with a special playdate announcement. These can also be imprinted (all four or any smaller number desired) for public utility mailing or distribution pieces.
3. STICKERS: Printed individ
ually or in strip form, these teasers can be used for window stickers, or for backing for display on trucks, automobile windows, etc.
4. BLOW-UPS: Any one or all
can be blown up for advance lobby showing; also, for spot enlargements as counter cards in beauty shops, as stickers in store windows, etc.
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‘MR. SKEFFINGTON WAR BOND AUCTION
Here’s an idea to promote your local War Bond Drive. It’s been tried—with success—in New York.
One of the highlights in the film is an oil portrait of Bette Davis as Fanny Skeffington. Taking this as their lead, the National Arts Club in New York sponsored a series of drawings and sketches of the star as she appears in the film. The sketches were placed on auction and sold to the highest bidders in War Bonds. The event netted many national news and picture breaks [illustrated, left} and a good total in War Bond sales.
By contacting your local art schools or clubs, you can arrange to sponsor your own “Mr. Skeffington” War Bond Auction. Or you can sponsor a contest among school art classes, offering a War Bond prize for the winning portrait, and guest seats for runners-up. Winning portrait can be exhibited through run of film, with arrangements for newspaper coverage on
opening day.
It’s On Its Way from Warner Bros.
“A Woman is Beautiful Only When She Is
Loved.”
THE MAN IN HER LIFE WAS
MR SKEFFINGTON®
It’s On Its Way...from Warner Bros.
Aen weteteetetatate
“A Woman Is Beautiful Only When-She Is Loved."
SHE SET A TRAP FOR ©
MR SKEFFINGTON’
It's On-ts Way.... from Warner Bros.
SHE LEARNED TO CARE FOR
MAR SKEFFINGTON’
It’s On Its Way... from Warner Bros,
All four teasers available on one mat. Order MS Mat + I101-B. 15¢. from Warner Bros. Campaign Plan Editor, 321 West 44 St... New York 18.N. Y.