Murder by an Aristocrat(Warner Bros.) (1936)

EXPLOITATION PLAYING UP THE THRILL ANGLES Guessing ‘Who-Done-Jt Beauty. Salon Co-op. Ad An unusual stunt pulled by radio station WOR caused quite a bit of comment in broadcasting circles recently. A troupe of thespians acted out the first half of a mystery sketch. Announcer broke in and asked fans to phone in their solutions with prizes going to those who guess correct murder and motive. After lapse of ten minutes, rest of sketch was unwound with real solution presented. You might do the same thing on this film with variations, As customers. walk in lobby, sign tells em to take a slip of paper... instructions to follow. After film is half unreeled, house is lit up, speaker comes out ‘and challenges audience to write down name of murderer and motive for crime. After slips are collected by ushers, rest of film is reeled. Ten winners receive ducats for the next attraction. Britishor Spiols Show It shouldn’t cost you much to hire one of the local dialecticians whose forte is typical London English. Dress him in an exaggerated Bond Street outfit complete with monocle and have him spiel out front. His burlesque on the British manner of speaking should attract attention to your show. Distrib “hd If you rate with local distribution chief, he might let you slip show’s heralds in all mystery story magazines that he handles. If no can do... . perhaps magazine stands will go for it in return for couple ducats. Hash Before Trailer You could introduce trailer by having a fellow dressed in top hat and tails step on stage and talk about the coming attraction. Suddenly house lights go off. . shot rings out. . trailer flashes on. a scream... and then below. MARGUERITE CLAIRE: TALBOT econ ra 40 x 60 DISPLAY POSTER 1DSON Ae sr Seton CHAN N HLOMD 24 x 60 OIL PAINT BANNER CLAIRE DODD, appear_ing in the First National > Hit **Murder by an Aristo= erat’? now at the Strand. Claire Declares The vogue points toward offthe-brow permanent waves for the summer. Visit our aireonditioned salons and try one of ‘these Claire Dodd coiffures. CAROL'S SALON cay 10 STATE ST. 4 If layout above interests beauty shop manager, just give him Still No. C.D. 159 —10c from the Campaign Plan Editor, 321 West 44th Street, New York City. Folks. Salve Mysto. You might set up a lobby display a week in advance of film showing stills of the entire cast with card asking: “Which One. of These People Committed the ‘Murder by an Aristocrat’ ?”” Customers write name of suspected murderer on slips and deposit "em in ballot box you provide. Angle On The Book While making your window tie-up rounds, stop in and see bookseller re book display. Coupla stills from film and credit card in window will take care of your plug. Gag Spat Announcement Here’s a half-minute plug that you might spot several times during the day: ANNOUNCER: (Deep, crisp voice) Flash! The police of Parkville have solved the mystery of the ““Murder By An Aristocrat.” ful maneuvering to throw the After care“Aristocrat” off guard, the murderer was captured, and the confession followed after many hours of intense grilling. See the solution to “Murder By An Aristocrat” at the_.....________.__Theatre Now. Plug. After Jhrullers An effective time to spot your air announcements would be after the thriller shows. Some of the programs are ‘Gang Busters,” ‘‘The Shadow,”’ ‘‘G-Men Tales,” ‘Warden Lawes’”’ and others of this type. No need telling you that listeners are still in a mystery mood and receptive to your message. Giant. Phone In Lobby One of the clues in the film concerns a telephone call made to a dead man. Here’s your cue to hop down to the phone company and see if they'll lend you giant telephone—the type_used for display.purposes. Set it up as lobby display with copy reading: “How Can a Dead Man Answer a Telephone? If You Can Answer That You Can Solve the Baffling ‘Murder by an Aristocrat’.” If you can’t borrow phone... have artist make one from compo board. Jack Up Reward Pastors If it hasn’t been done recently you might tack up reward posters ‘round main streets. Copy reads: “Reward Will be Paid to the Person Supplying Information Leading to the Solution of the ‘Murder by an Aristocrat’ —Now at the Strand Theatre.” YOU CAN RENT THESE SPECIAL ACCESSORIES Under this new arrangement, you can now fill your complete requirements in lobby and front display. You rent the beautiful displays—and the frames are loaned free. Displays are shipped to you early enough to make advance selling possible. For complete information, mail the coupon AMERICAN DISPLAY CO., 525 West 43rd Street New York City AMERICAN DISPLAY CO., Inc. 525 West 43rd Stret Gentlemen: Theatre _. Address .. | | | | | Name... | | | Please send me complete information regarding your RENTAL PLAN and how I can secure DISPLAY FRAMES for use in my theatre FREE as advertised in the Campaign Plan on ‘MURDER BY AN ARISTO New York City, N. Y. | CRAT.”’ This request does not obligate me in any way. | Any other information, 5502605 5 ou), oo gees Se as) oe cme Page Five