My Bill(Warner Bros.) (1938)

EXPLOITATION CLASS OF SERVICE — This is 2 fullest Telegram, Of Ca of ram unless its ferred character is ve dicated by 2 suitab : sign above OF prec ing the address. * The filin time as showD 12 the date line on full: rate telegrams and day letters: 14 r 3 MINS New YORK NeYe 10 MR. EXHIBITOR G CANT URGE you 100 STRON PICTUR contest® FOR THIS gun BY NEW YORK DAILY NEW : HAT ALL CHILDREN NAME \DEA 1S 7 ; pHoTos BEING SENT IN B jON WITH Local NE CONJUNCT OF CONTEST. WINNERS picty PRIZES. KINDEST REGARDS Kid Stars On Display Bonita Granville and Bobby Jordan have a great following among movie fans. Bonita established herself as the “brat”? in “These Three” and “Beloved Brat,”’ and Jordan, a member of the “‘Dead End”’ gang, has appeared in “‘A Slight Case of Mur der’? and “Crime School.’’ Get scene stills from their pictures, blow up and circle the two kid stars; add selling copy and you’ve an effective display. Kay’s Family Album Arrange blow-ups of the cast in album form grouped about cut-out of Kay Francis (see 24-sheet illustration). Copy: ‘‘Love Me — Love My Children.” Catchline under Anita Louise: “18 and kissable’’; Bobby Jordan: “16 and kickable”; Bonita Granville: “13 and impossible”; Dickie Moore: “9 and just Bili!”’ Add title and playdates. Anita Louise: Luggage Flowers Telephone Bandana Advice Box In Lobby Arrangements are made with local paper to answer questions relating to parents. All queries are presented in writing and dropped in sealed box in lobby. Answers are printed in newspaper with names kept confidential. Sport Coat Sport Shirt Bush Jacket Bonita Granville: Posters Make Cut-outs Look at the reproductions of 24-sheet, 6-sheet, and one sheet on back cover. myy BILL CHILD PHOTO e MUCH LIKE POPULA s AND PAPERS ALL BILL ARE ELIGIBLE THE! MOTHERS 10 THEATREe WSPAPER WHOSE EDIT RES PUBLI SHED AND WARNER BROS. TIE-UP STILLS a ANNUAL CONTEST OVER THE COUNTRY. OPERATE iN ors ARE JUDG ES AWARDED APPROPRIATE CAMPAIGN PLAN EDITOR Catcehline For Lobby ‘Mothers! What kind of children are yours?” Good catchline for lobby display. Place large cutout figure of Kay Francis in center and heads of cast grouped near it. Copy along with Bobby Jordan: “If they’re like this little angel, SLUG ’EM!”’; Anita Louise: “Or this little armful, MARRY ’EM OFF!” ; Bonita Granville: “Or this little darling, SPANK °EM!’’; Dickie Moore: “Or this little guy, FIGHT THE WORLD FOR °’EM!” Flowers For Mothers Stress Kay Francis’ new type of role by: a newspaper contest for best-looking mother and family; prizes for mother of town’s largest family; flowers to every mother attending the opening performance of “My Bill.”’ Copy: “To my sweetheart — my mother. Bill.” Women Love ‘My Bill Enlist the support of women’s clubs, church societies, better film council and Parent Teacher’s Association. Arrange special showing for officers; get their reactions to picture; make blow-ups of their statements for lobby and front. Kay’s Summer Styles For lobby or fashion breaks in local pa Note that lettering is not connected to illustrations, making it easy to cut out and mount on compoboard. Order these specially prepared stills from Campaign Plan Editor. Complete set of 12 — $1.00; individually 10c. [10] pers we have made available a specially selected set of 1938 summer fashion stills posed by Kay Francis and Anita Louise. Cost only 85c for set of 10. Order from Campaign Plan Editor.