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‘MYSTERY
DREAM TUNE’
RADIO CONTEST
Here's What You Need:
DISC JOCKEY COOPERATION @ OLD “DREAM” RECORDINGS e NEW RECORDS OR OTHER PRIZES @
Here's How It Works:
y--+-+ List of “Dream” Songs -----
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Dise jockey announces his ‘‘Mystery Dream Tune Contest.”’ For five days the following week, ene “mystery tune” which has the word ‘‘Dream” in the title, is played daily. Contestants identify all the five tunes, then write short answer to question, “Why I want to see ‘My Dream Is Yours’ at the Strand.” Help the buildup by a lobby plug for the
cooperating platter twirler.
MY DREAM IS YOURS
DID YOU EVER SEE A DREAM WALKING?
ALL | DO THE WHOLE DAY THROUGH IS DREAM OF YOU
| DREAMT THAT I DWELT IN MARBLE HALLS
WHEN MY DREAM COMES HOME
BOAT
I'LL SEE YOU IN MY DREAMS GIRL OF MY DREAMS
I'M A DREAMER
DRIFTING AND DREAMING
MY DREAMS ARE GETTING BETTER ALL THE TIME
I'LL BUY THAT DREAM WAS IT A DREAM? SWEET DREAMS, SWEETHEART
HAUNT
MLM
|
IMM
NAME
LOBBY SETPIECE
Doris Day figure and girls as illustrated are available on single 8 x 10 at National Screen. Pick up heads of Jack Carson and Lee Bowman from ad art; add branch stills; artist makes up giant music notes as suggested. Pick up
copy from ads.
a ORDER Still No. 359Art “A” from National
Screen Service.
"DORIS DAY
\ = -@ aA * s¢ , MY OREAM 1S YOURS “SOMEONE LIKE YOU”
TLE
BILLING | PLAYDATE
Hear ‘ \
‘SkL STRING ALONG WET Veer °
The Spring-ts-bere tove-ls-Here Musical!
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DREAMS RADIO QUIZ
1) What character in a play by
Shakespeare says: ‘To sleep: perchance to dream: ay, there’s the rub.”
(Answer: Hamlet)
2) Identify a recent stage play whose title contains the word “Dream.” (Answer: “Dream Girl’ )
3) In what current Warner Bros. Technicolor film does Doris Day sing these hit songs:
MY DREAM IS YOURS PLL STRING ALONG WITH YOU SOMEONE TO LOVE
(Answer: “MY DREAM IS YOURS” )
QUIZ SHOW EMCEE
Might want a ‘*Miss Hush” stunt.... Doris Day sings a chorus from one of her tunes, and he asks his listeners to identify her. Stunt spotted a week or
two before opening.
COLUMNIST QUERY
“In Warner Bros.’ new Technicolor film, ‘My Dream Is Yours,’ Doris Day’s lifelong dream is to become a successful singer. What is your secret
dream ?”’
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KIDS’ COLOR-IN CONTEST
In response to several exhibitor requests here’s a color-in mat, based on the Bugs Bunny sequence in the picture. It’s a 3-column mat—great for newspaper contest, theatre giveaway, package stuffer (tie in with local chain outfit). Kids color in picture and supply appropriate Bugs Bunny line of dialogue.
ORDER “Mat No. 359-301-X” from National Screen Service.