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Display for before and during Easter Week! Silhouette and mount blow up still of Doris Day for display in actual basket lined with green papier mache “straw” in which are scattered many Easter “eggs.” “Eggs” are card board egg-shaped cut-outs, individually numbered. “‘Lucky” numbers entitle holder to pair of guest seats for playdate. Real Bugs Bunny doll completes display. Specially posed figure of Doris Day (see cut) available as 8x 10.
Order still Number 359-675.
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Plug for Disc Jockey Ties In Playdate
BILLING PLAYDATE
Idea: make up a few special window cards for your top music shop windows; card features
actual photo of local jockey and his original quote about “My Dream Is Yours.”
FREE RADIO CAMPAIGN
SPOT ANNOUNCEMENTS—Single dise con
tains I-minute spots and 15-second station
breaks. STAR INTERVIEWS—2 separate recordings
feature 5-minute informal interviews with
Doris Day and Jack Carson. All allow time for live announcements.
Order any or all records direct. from Warner Bros. Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y.
Be sure to specify which recordings you
desire.
ED
In
7. aS Pench: Minwet Mahagany now at
SPARE MAME
BATT
iB condos ooicoc Moogxey be Banani”
YOUR NAME HERE
‘Full-page, 4color ad breaks in Ladies' Home Journal, April issue.
The Newspaper Ad Mat—1000-line mat (4-col. x 250 lines) suitable for local newspaper insertion. Note
space for dealer and exhibitor m
Mengel’s national ad campaign gets under way with magazine ad and dealer ad mat shown here. Check list of other dealer aids below; then
contact local Mengel outlet for window tie-ups and counter displays.
MENGEL DEALER AIDS Counter Card—tfeatures Ladies’ Home Journal ad.
Promotion Kit — handsome four-color promotion kit outlines complete dealer-exhib. campaign—contains information about many more dealer campaign aids designed for fullest local exploitation. Kit is distributed to more than 2000 Mengel dealers from coast to coast! For information, write to:
Advertising Manager,
Mengel Co. Furniture Division Louisville 1, Kentucky
2. JUNIOR-DEB SUIT
Junior-Deb’s national ad campaign (see cut) is backed by additional FREE material including special ad mats for local insertion and repro proofs of the ad for window and
counter display.
For information write to:
Bea Baris, Promotion Mgr. Simon Cohen Company New York 18, N. Y.
This full-page ad breaks in Town & Country, April issue.
3. BUGS BUNNY DOLL
Manufacturer’s promotion includes free dealer
ad mat (see cut) available in 2 sizes: 5-cols. x
10” and 4-cols. x 734”. Cheek distributor (be
low) for name of local outlet in your town!
Set window & coun
NAME First with the Rabbit you ter displays, Easter
fan Bend in a theusand poses!! A P
time theatre give
aways and color-in
ease Sp contest’ prizes (see his SUCTION-CUS FOOT!
eae avon t facing page)!
For details write to:
Mr. Sidney M. Brownstein Richie Premium Corp. 101 W. 31st Street
Here's the Doll! Size 2012" The Free Dealer Ad Mat-—2 sizes! New York 1, N. Y.
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