My Fair Lady (Warner Bros.) (1964)

Page scan 0007 from My Fair Lady (Warner Bros.)

Record Details:

Title:
My Fair Lady (Warner Bros.)
Date:
1964
Publisher:
Warner Bros.
Volume:
My Fair Lady (Warner Bros. Pressbook, 1964)
Leaf #:
0007
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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MANY GIANT PROMOTIONS Few attractions in motion picture history have had the pre-sell merchandising support that came to MY FAIR LADY. The fame of the film carried over to promotion after promotion. The resulting tie-up merchandise was seen in outlets without number, and bought by customers without number. On these two pages are shown the cream of the pre-sell tie-ups centered around LADY. These promotions have been working for you all along—but MOST IMPORTANILY. .. they are still going and you can climb eboard right NOW for many extras at the boxoffice. Start planning on it right away. The wool hat Rex Harrison wears in ‘MY FAIR LADY’ made men’s fashion history when manufactured and distributed by Byer-Rolnick. Here is one of the hats on an eyecatching counter display unit. Children by the thousands use and enjoy this 'MY FAIR LADY’ board game manufactured and distributed by Standard Toy Craft. From cover to details of play, the game plugs the picture, sells the whole family. PAGE 8 Many kinds of books, from cut-out to coloring, were printed and marketed by Ottenheimer Publishers, Inc., and displayed in a distinctive rack made for the purpose. Here are shown some of the Ottenheimer books. Audrey Hepburn’s ultra-feminine clothes inspired this attractive blouse, produced and distributed by Lady Arrow. The firm also got up a manniken and a zingy carry-all box to go along.