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ANNUNNGUNAQUOQUUEQUNOQUNEQUGQQNNOQOOQNONUOOOUOOQUOQUOOQUOOQUOONNOGOUCOQUOOQUONODOOQUOOQDOQQVOQQUOQUOOQVOQQUOOQNOQQDOQNOOQNTOOUOOQUOOQUOOOUOOQUOQUUNOUOOOUNONHNOOUOGNO0QU000N00QUN00HNOQUNQQU0QQ00QUE0QU0OQVOGQUO0Q00QU0OQD00QNOOQUOOGQOOSOROQOONOQOOOOUGGOOOQUOOOUOOOUNOQUOOQUOGONGGQNOGQUGOQUGOQUOGOUGOONOOOVEQONGGUOOQUOOOTEOOTOGQVOGOVOOOUNGNTNONUUOY
Personal statement by Mr. J. L.
S2UUDUDEVAVEVAVEVEVEVOTOEONONUAUOGODOOETOOODOUOUOOAEOEOEUOODOOOOOTOOEOOHONODOOONONOEOUOOOEUOUEOTEDOTOVOUNL
Warner, printed on the cover should be given wide spread circulation, i.e., as an advertisement, lobby blow-up, mailing piece, and as a news story. Only once before has Mr. Warner used this method to publicly endorse a motion picture—for ‘‘Four Daughters”’. This time, ‘“My Love Came Back"’ is accorded the same valuable guarantee. It offers showmen a most unusual instrument with which to exploit this picture in a direct, personal, and sincere manner. Highly effective as it was for “Four Daughters”, it is doubly effective for this picture.
Members of the Byrd South Pole
Expedition have chosen Olivia deHavilland as their favorite actress. No reason why fraternities and other groups in your city cannot do likewise. Statement from the president ought to make the papers, thereby giving you another neat piece of publicity for your showing of this picture.
DODAUUQVAUOGEONONATOUOOOUAOOOOOTOOOUOUEONOOOOOUADOONONONOOOOOONONOUODOOEOEONONOOOOOOEOOONDOOUOOOODOONONO LEE
Play up “‘Happiness Week” in all
ads and publicity. Trade mark your showing of this picture in everything you do to exploit it. Snipe the above illustration on tack cards, stickers, lobby, front.
Sell the frothy romantic angle to
the young folks by making a flock of “‘date cards” distributed to lads and lassies to make dates to see this film. Copy on cards reads, ‘Just for fun—how about a date to see Olivia deHavilland and Jeffrey Lynn in ‘My Love Came Back’, the season’s gayest, freshest hit at the Strand Theatre on Friday night.”
Promote original toast contest using
picture title and run it on the back of your weekly theatre program or herald. Best ones submitted are posted in lobby with scene stills, billing, and selling lines completing exhibit.
Follow Thru With Additional Exploitation on Pages 16 and 186.
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