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Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
IE
Daisies are plentiful in the spring and summer, so don’t forget to spot pretty gal in lobby offering posies to patrons. Paper ribbon attached to each daisy reads, “**My Love Came Back’ is coming to the Strand on Friday.”
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Have photographer make shots of happy people along Main Street. Post these pictures in your lobby, offering passes to those identifying themselves.
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FOLLOW THE ARROW TO
Snipe this heart all over town with arrows pointing toward your theatre.
Spot films title by inserting plugs in ““Personal Column” on women’s page of local paper, and as underliners.
"Thanks to this personal column, My Love Came
Back. A.R.B"
"Forget the headlines! Join the laff lines and see ‘My Love Came Back’ at the Strand Theatre."
'''My Love Came Back’ will laugh your blues away. Now! Strand!"
More Explottips For Showmen!
Use this “chain” stunt that went over big when members of a Providence (R.I.) Women’s Club used the chain telephone gag on ATAHT. Have the president call three members telling them to see the picture and to phone three other members telling them to do likewise. The chain grows by
_ three’s. Soon every important woman in town is being told about the local showing and falls right in with the idea to call the others.
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Every locality boasts a group of “’platterbugs’ —folks who are ardent devotees of latest recordings. Play discs in lobby. Contestants who identify orchestras featured in recordings are awarded records themselves. Also try this. . . . Recordings of classics in swing in the style of Matty Malneck are played in lobby. Passes go to patrons guessing the name of the classic from which jazz version was taken.
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Couples celebrating silver wedding anniversaries are honored as guests of your theatre during showing. That links to an important sequence in film.
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