My Past(Warner Bros.) (1931)

N EXP. SYNOPSIS In Brief Thornley, middle aged millionaire, has for long worshipped Dora, the famous actress, and is saddened when his young partner, Bob Byrne, captures her love. Byrne’s wife, on finding Bob and Dora living together, gets a divorce and remarries. Byrne, on finding that his friend, Thornley, loves Dora, leaves for Europe. Dora is ill and Thornley takes her abroad, and, though grieved, sails, leaving her with Byrne. WHO’S WHO “MY PAST” BEBE DANIELS—Famous as star of “The Delightful Rogue,” “Rio Rita,” “Dixiana” and as lead in Douglas Fairbanks’ latest Broadway smash, “Reaching for the Moon.” Miss Daniels is now a First National star. (Born, Dallas, Tex.) BEN LYON—Stage and screen favorite—seen in ‘ First National’s “Painted People,” “So Big,” “One Warner Bros. Present ““MY PAST’”’—A Vitaphone Picture IMPORTANT With a star name like Bebe Daniels... and with names as important as Ben Lyon, Lewis Stone, Natalie Moorehead and Joan Blondell to draw the crowds ... with a title as attractive as ““My Past’’ ... you have to look no further for boxoffice magnetism. Play up these important names in your ads, together with the suggested ad copy in this press sheet. And by all means, keep your entire campaign clean and dignified! NEWSPAPER CONTEST An interesting subject for a newspaper contest is the following: “CAN A GIRL LIVE DOWN A SHADY PAST?” Offer prizes for the best two hundred word essay on the above question. The contest should be opened with a story which mentions the double standard which has always pardoned men, and refused to pardon women, for indiscretions. Must this unjust condition continue or will the changing attitude of society finally judge both men and women equally? Will it take the attitude that “what is past help should be past grief’? Are not the really great those who overcome temptation? Should gossiping tongues continue to tell half-truths which are worse than deliberate lies? Can a girl live down a shady past? Publish the ten best answers. Specify that pen names may be used instead of the real names of contributors. ENLARGED RADIOGRAM Radiograms play a big part in the picture. Use an enlarged radiogram for a window display. Have it signed by Barbara Stanwyck as if coming from the yacht shown in the film. A tie-up with a local radiogram company to deliver radiograms to a selected list of patrons would be good publicity. | | OITATION NEWLYWEDS MATINEE Bebe Daniels and Ben Lyon were lately married. Offer prizes, by cooperation with _ stores, for newly mar ricd couples who will geome to stage, be introduced and claim them. Mail Post Cards for “My Past” | “My Past,” the Warner Bros. production featuring Bebe Daniels, contains the best characterization of the famous screen star. The story has great emotional appeal and should be brought to the minds of your patrons by post cards. Dear Friend: sure in ar ouncing .... next as the opening date for Warner Bros. latest production, “My Past,” featuring Bebe Daniels, Ben Lyon and Lewis Stone. “My Past’ is a picture of great beauty Way St~eet,” “Winds of Chance” bare and the sensational New ee _ Tell’ Angels.” Fe (Born, | Aiea Gay ANAGRAM TITLE. TEASERS. LEWIS STONE—Master ‘actor ap pearing in “The Trial of Mary Dugan,” “The Big House,” Warner Bros. “The Office Wife,” and. numerous other successes. (Born, Worcester, Mass,) = and sensational appeal. It is one of the most unusual love stories we have ever shown. We know you will want to see it. a = Here is another of the fascinating rhymed anagrams to serve as a herald of the coming picture, before the title has been announced. It may be used in several ways. Best of all, place it in your daily paper, the week before the title is announced, advising that the coupon is to be filled and torn out and mailed to your box office on JOAN BLONDELL — Captivating |or before a certain date. Offer tickets for the first twenty-five who blonde comedienne—seen in Warner figure out the correct name. Very sincerely yours, “MY PAST” Stumps The Ad Man! 2 eae “My Past” is too big for words . too delicate for writ Bros. “Sinners’ Holiday,” “Tllicit,” : =e “The Office Wife’ and “Other| This will increase mailing list, spur reader interest and get everyMen’s Women.” (Born, New|body wondering what the new picture is. The anagrams may be York City.) used in your program with coupon and the same offer, or made up in a throwaway, one side having the coupon and the opposite side data about the play, giving everything but the title. A WARNER BROS. SERVICE What Is the Title of the Next Strand Picture? FREE TICKETS TO SEE eg eee aes To the First 25 Discoverers — ee NATALIE MOOREHEAD—Blonde de luxe seen in Warner Bros. “The Office Wife,” “Divorce Among Friends,” “Captain Thunder” and “My Past.” (Born, Pittsburgh, Pa.) ALBERT GRAN—Famous Norwegian character actor, remembered in Warner Bros. “Gold Diggers of Broadway,” First National’s “The Whip” and “One Adventurous Night,” and many other hits. (Born, Bergen, Norway.) . too sensitive . ten deesoeen. Write the correct letters to make up the title in the blank spaces to the left. Sign name and address. Mail to the cashier of the Strand Theatre between 10 o’clock and 1 o’clock today, and get free tickets to the great picture of romance and adventure featuring beautiful Bebe Daniels. VIRGINIA SALE-—Sister of the celebrated Chic Sale—seen in “Shov Girl in Hollywood,” “Bright Lights,” and manv others. HINK of its dramatic scope as a beautiful girl falls into love and out of love because of a boy who belonged to another. DIRECTOR—ROY DEL RUTH— : L : My | is in rostrum (M) ee oe But notin sage a a Bae Aiseclors for 1029-30. Directed My 2 is in youth. = (Y) HINK of the dramatic perfection as Bebe ee Ge Diggers of ae ae ee Daniels, Ben Lyon and Lewis Stone Broadway” and numerous others. My 3 is in pink (P) : : F combine their talents to make this picture the But not in red; My 4 is in ear (A) ONE BIG HIT of their careers. : SHORTHAND And also in head; LETTER oe ae = —— = HINK it all over and you'll know why the My 6 is in plate (T) ad man can only say: But not in spoon; My ALL is the picture, Of all the rest, Considered by critics Bebe Daniels’ best. Have a letter written in shorthand and = distributed among stenographers in business offices as they go to lunch. Offer ticket prizes for the first fifty or seventy correct translations sent to the box office on or before a speci fied date. SEE “MY PAST” AT THE RIALTO What is the title of the Warner Bras. romance featuring lt Begins Tomorrow Bebe Daniels which comes to the .... Theatre soon? Sharpen your wits and your pencils and get going on the solution. Be one of the Lucky Twenty-five.