My Past(Warner Bros.) (1931)

LOBBY DISPLAY Enlarge and color individual heads of the three featured players in “My Past.” Frame and place in the lobby, using the following captions under each: “BEBE DANIELS AS DOREE —THE WOMAN WHO LOSES Hik FAST. “BEN LYON AS THE “RIVAL OF HIS PAL.” “LEWIS STONE AS THE MAN WHO GIVES THE WOMAN HE LOVES TO HIS FRIEND.” Warner Bros. Present “MY PAST”—A Vitaphone Picture STUNTS! CONTESTS! DISPLAYS! TWO PAGES OF NOVEL IDEAS! ANAGRAMS | What They Are: “Anagrams” is a highly amusing game, a great interest-getter, with a strong appeal to the masses. Participants are given a word and a letter of the alphabet which, mixed together will form an entirely new word. As an incentive LOBBY FRAMES THAT SELL TICKETS! RBA SY A a eh Ge lent contest and a great circulation builder. HERALD The answers will be frame from cor Adapt this A Enlarge still, “My Enlarge still, “Bebe DanEnlarge still, “Bebe DanSTUNT mailed to your box office. responding press sheet ad. Slate Past, No. 11," and iels, No. 7," as well as iels, No. 79,2) ae ear in deep blue with title, panel color flesh tint; the two heads indicated. choice of a@ love scene. W hat The "ll Do and cloth white; frame of slate shadow in deep flesh All in natural colors Color both in_ strong y red; background yellow with tint with hat deep with background of pastel shades. Dress is maroon and title yellow. Background in green with curtain colored in blue, red and yellow. copy in purple; bars in purple and green; color an enlargement of Bebe Daniels and mount in white circle with shadow in. purple; bars of circle in red and white. men’s heads in brown; girls head and hands on yellow ground. Bars at right and left and smoke in blue; all lettering magenta on blue ground. brown and yellow and background is deep blue; title in red on yellow panel with blue borders; copy, yellow and upper circles in red and yellow. Provide envelopes to be given out to people on the street, left at doors or mailed. On the outside in red letters are the words, “IF YOU WANT TO KNOW THE SECRETS OF MY PAST—LOOK INSIDE.” Inside put the gaily colored herald. For You: Get you unlimited publicity. Put you in solid with your paper. Give you an extensive mailing list. Used as a program feature you will get a powerful reader interest as well as a larger list. By offering one ticket only to a winner, making it valid only on your specified date (your weakest day), the winner will undoubtedly have a friend accompany him; thus by offering, say, fifty passes, you boost your weakest performances. light i the definition of the new word is given. How to Use Them: Place them with your local newspaper. They make an excel TRAILERS are good when they SS>” ES ° Taco wards Awe ogreypor er oe sa aies ve ee ee oe’ | WARNER BROS. SERVICE to see the coming pic A Drama of Yesterday's Mir-Step 1. Mix “Il” with “aglow” and get a word meaning to terrify. Miz “u” with “simple” sudden desire. Miz “i” with “neuter” body of attendants of rank. ture. DANIELS BEN LYON —LEWIS STONE 2. and get a Warner Bros. offer 3. and get a a magnificent ticketof persons Give this sketch to your artist to follow in making your exit sign. selling trailer for “My Use three colored enlargements as indicated. Background cream Past.” a. ry hice cheney ae color with date in deep blue and shadow light blue. Background : 5. Mix “s” with “repasts” and get to of the two heads should be deep blue and the title vermilion. Get it on your ieee : Other lettering deep blue and vermilion. screen in plenty of ANSWERS e to sell every one Sores of your patrons. 3. RETINUE :y P 4. VEILING 5. TRESPASS The eye-getting banner on the right is 24 inches by 380 inches, printed in one color on heavy canvas. The material is weather-proof and has a gold fringe on the bot Brand New Ingenuity Contest CA Drama Casterctays Lic na q This is a stunt which has never been done, but which carries on its face the mark of a really big attention-getter. Run it as a newspaper contest, offering prizes for the best ten contributions, one only to be sent to your theatre by each contestant. The idea is to build up a connected sentence (making good sense or nonsense) from the letters in the name of the star, in their proper order. The star who is featured in “My Past” is Bebe Daniels— therefore the sentence will have eleven words, the first word beginning with B, the second with E, and so on. Examples should be given with data about the contest, whether used in newspapers, program or throwaway: Better Eating Bring Exhilarating Dates And Nuts Into Every Little Snack. By Every Best Example—Doing, And Not Intending— Earns Lasting Satisfaction. Bebe Ends By Engaging Dumplings And Noodles In Each Lenten Supply. ~ People like to exert their mental powers, and if this contest is properly presented you will be surprised at the volume of lines that will flood your theatre. Let it be understood that the ten best will be published, and flashed on the screen together with names of the contributors. You can make the subject of the contest more definite by asking contestants to write only about the theme of the picture or the star. eae Bebe’s Entry Breathes Enthusiasm—Dainty, Animated, In no instance should these am Naive, Inspirational—Every Line Scintillates. be ordered from the exchange! tom. Price With crossbar With eyelets There are also available on this picture some very attractive pennants. They are 12 inches by 80 inches in six different color combinations with eyelets in each corner for suspension or stringing together. Price, $2.00 per dozen. Both these accessories are available only direct from the manufacturer. @ BEBE DANIELS BEN LYON LEWIS STONE MORRIS LIBERMAN 690 Eighth Ave., New York City