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TOWER BOOKS MOTION PICTURE EDITION OF ‘MY REPUTATION’
Simultaneously with the film's release, Tower Books (The World Publish
ing Co.) of Cleveland and New York issued a special 49c movie edition
of Clare Jaynes’ best-selling novel, from which the picture was adapted,
with a specially designed jacket (illustrated left) featuring Barbara Stanwyck and George Brent on the front cover and a scene montage on the
back cover. This promotion will work for you in these ways:
(1) Contact your local book shops, libraries and book dealers and arrange for cooperative window and counter displays using stills from your branch set and copies of the book. Be sure to credit your playdate. (2) Set up a book display in your lobby.
Tie-[nwith Local Merchants for All-Out Co-op Window Displays
PIPES
FLOWERS Still MR 35,
FURS
Still BS a4
SLACKS ORDER: “My Reputation” Co-op Stills, 10c per Still—Set of 7, | 70c—from Warner Bros.’ Still Editor, 321 West 44th Street, New
York 18, New York. ;
-: WES TMORE
WESTMORE ‘OVERGLO’ CAMPAIGN
The House of Westmore ties in "My Reputation" with a 2/3 page magazine ad featuring Barbara Stanwyck and crediting the film. Illustrated (right) in reduced size is their attractive 'Overglo’ ad which appears in the following magazines: "Mademoiselle," Fawcett Women's Group, "Life Story,’ McFadden Women's Group, and ''Modern Magazine,”
whose combined circulation totals 9,442,176! Here are two ways this tie-up will work for you:
1. Contact your local Westmore dealer and arrange for a cooperative window and
counter display featuring stills from “My Reputation,” together with the Wes:= pe
reas gS a th i
more product and a blow-up of the ‘Overglo’ ad.
FROM ROLLIWOOR . >. WESIMORES SENSATIONAL : WEW LIGUID-CREAM FOURRATION MAKE-UP
NOT & KEKE 6
2. Inquire as to whether your Westmore dealer has any past ‘Overglo’ ads stored away . ae and if he has, fashion them into a ““Westmore Parade of Stars.”’ Top it off with a
large blow-up of Barbara Stanwyck and scene stills from “My Reputation.”
Be sure to credit your playdate in all such displays.