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04: THREE NATIONAL
© ADVERTISERS TIED IN
I. ROGERS “18831° SILVER
These FREE special aids
went out to Rogers Dealers
NEWSPAPER < MAT
2-Col. x 10" (plenty of room for dealer's imprint!)
—> COUNTER
STANDEE 92" x 12%4"' — full-color —
now in dealers’ hands.
i 188) | ROGERS
sth erplate by ONEIOS Alveraniths
DEALER'S Mase
Jewelry Trade Circularized
Full campaign covers newspapers, magazines, displays and.
THE ADA
: : : ; Full-page, full-color, for top national magazines: Charm, window suggestions—like this one!
Wy Modern Romances, Screen Romances, Modern Screen.
(Break with film's release.)
Flow to Order= What to Do:= ORDER extra AD PROOFS, COUNTER CARDS, PROMOTION BOOKLETS from: Mr. William L. Morgan, Wm. A. Rogers, Ltd., Oneida Ltd., Oneida, N. Y. Go to Rogers outlet
to set window displays and ads.
9" x 12"—2-colors—6 pp. 8142" x 1 1""—2-colors—24 pp.
Two Promotion Booklets Available In Quantities.
2. CHESTERFIELD | 3. WESTMORE
ret: ane a Sensational new color — "Irish Rose’ — introduced aoe ere te arab: ha CHESTERFIELDS OF COURSEi ipsti i al magazines, reaching milTHERE'S LOTS MORE SMOKING PLEASURE TO THE by Westmore (cosmetics) aa lipstick first, then
near Naw Hale | | powder and related make-up.
FEGTURED IR WARNER
SRO TeCHMIEDION PROBUENON
BY WRC IRISH BONES
lions across the country.
FREE= Window Counter Display
BIG POSTER= FREE — 30" x 40", in 4-colors — for posting in railroad stations or around town. Solid week of network radio plugs—on Chesterfield Supper Club over NBC—in December! (Perfect spot for your station break!)
20" x 33" full-color—(you'll see thousands in drug and cosmetic stores and five-and-tens!]—with two
side panels (I 1" x 14") of scene stills!
od ICESTEN anne
What to do:=
Set windows with Westmore dealers early. Follow
L u up with fashion promotion for co-ordinated "'Irish OCattY:=—
-Set station break with NBC outlet. Posters and extra ad proofs available from Campaign Plan Editor for window
Rose'' campaign (see pages 4 and 5.)
For further information, write to:
displays. A ave Daw! MR. JOE BLOOM is ways House of Westmore
Banner Chesterfield distribua tors’ trucks and don't forget date-strips.
76 Ninth Ave. New York II, N. Y.
Order Exploitation Stills and Mats from Warner Bros’. Campaign Ed.: 321 W. 44th St.. N. Y. C.