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SPECIAL PUBLICITY FOR THE AMERICAN GIRL—"NANCY DREW CLUB"
On page six there is outlined a complete promotional plan for organizing a “Nancy Drew Club” to aid your showings of Nancy Drew pictures. The steps are outlined, badges and membership cards have been prepared, and to complete this useful promotion, special publicity is here offered.
First Nancy Drew Club Formed In Hollywood
Every sixteen-year old girl should have a steady boy friend. This is the first credo of the newly formed Nancy Drew Club organized among junior and senior class students at Hollywood High School.
The Nancy Drew Club is a no-dues, no-meeting organization formed to express the views of the American adolescent.
Explaining the above, Jane Abbott, president of the club, said, “We don’t mean steady boy friends along romantic lines. We’re speaking of some fellow whom a girl knows well enough to call at the last moment about a date; a fellow who lets her pay her own way. In other words, a friend with whom you don’t have to observe all the obligations and barriers.
Members of the Nancy Drew Club ask the privilege of choosing their own clothes. Mothers are a great help, they say, but if parents realized the great personal satisfaction Miss Sixteen gets out of choosing her own
Bonita’s Boy Friend
Frank M. Thomas, father of Frankie Thomas, who is Bonita Granville’s boy friend in “Nancy Drew—Detective,” the first picture in the Warner Bros. Nancy Drew series, which opens Friday at the Strand Theatre, played an important role in another series at the same studio, “Secret Service in the Air.”
Father and son recently played together on the stage in “Remember the Day.” They own 60 per cent of a stage play “Concert Tour” which they will put on in New York this season, film work permitting.
Can’t Play Hookey
Bonita Granville started the fall semester of school while she was working in “Nancy Drew— Detective,” the Warner Bros. picture opening next Friday at the Strand Theatre, but she had to pursue her studies as a high school under a private tutor at the studio.
Next year a tutor will conduct her studies in a college academic course. Bonita, now studying French and Spanish, plans to specialize in foreign languages.
Bonita Granville is known to be one of the best rhumba dancers in the film colony,
CAST Nancy Drew,
BONITA GRANVILLE Carson Drew .............. John Litel Challon .......... James Stephenson Ted Nickerson ....Frankie Thomas Inspector Milligan ....Frank Orth Effie Schneider ........ Renie Riano Mary Eldridge,
Helena Phillips Evans Hollister ...... Charles Trowbridge
BOGOR i piccpsicsbassenise Dick Purcell Adam Thorne ............ Ed Keane Dr. Spires ........ Brandon Tynan Miss Van Deering ....Vera Lewis Miss Tyson ................ Mae Busch Spud Murphy ........ Tommy Bupp Mrs. Spires ........ Lottie Williams
wardrobe, they would be the first to second the idea.
Other rules of the Nancy Drew Club are:
No smoking, drinking or petting. All are strictly out of date and no longer stylish.
Girls should pay their own way on dates when going out with boys their own age. Boys don’t get a much bigger allowance than girls and it’s unfair to ask them to carry the entire burden of the evening’s entertainment.
The Nancy Drew Club has fifty members in its Hollywood organizing unit. Inspired by the Nancy Drew picture series about the typical sixteen-year-old girl, which stars Bonita Granville, and is being produced by Warner Bros., the association is organizing branches in twenty-five metropolitan centers. The first of the pictures in the series, “Nancy Drew — Detective,” will open at the Strand Theatre next Friday.
POST RULES OF NANCY DREW CLUB
The following are the rules under which the Hollywood ““Nancy Drew Club’’ was formed, and may be the basis for yours:
1. Must have steady boy friend, in the sense of a
2. Take part in choosing own clothes.
3. No smoking, drinking, or petting.
4. Pay their share on dates with boys own age.
5. Take part in plans for own career.
6. Must have at least one hobby.
7. Must participate in at least one extra-curricular school activity.
8. Must be a_ high school
New Haven Gets Chapter Of The Nancy Drew Club
A new local chapter of the “Nancy Drew Club,” a national organization of girls of high school age, has been formed in (your city). With its charter chapter in Hollywood, and its active president a film star, Bonita Granville, enthusiasm has risen so rapidly that the club bids fair to include over 100 girls in its roster by the end of the week.
Inspired by the Nancy Drew picture series, the first of which, “Nancy Drew—Detective,” opens at the Strand Theatre next Friday, the club has its own set of rules, with badges and membership cards, and_ elaborate plans for the future.
Bonita Granville, playing the lead role of a youthful feminine detective in the picture, is acting as president of the national organization, and is herself a 16year old in her last year of high school.
A while ago Warner Bros. studios contacted a prominent
INTRODUCING NANCY DREW — DETECTIVE
Bonita Granville, youthful Hollywood star, plays the title role in“Nancy Drew—Detective,” the first of a new series, which opens at the Strand Friday. Nancy Drew is the typical 16-year old American girl as decided by a nation-wide quiz.
Not all of the two hundred
young ladies who answered Warner Bros.’ call for eight sixteen-year-old girls who had never been kissed, to appear with Bonita Granville in “Nancy Drew—Detective,” which opens Friday at the Strand Theatre, could live up to the qualifications.
There were many ways in which the girls differed from the pattern sketched by Emily Post, Kathleen Norris, Elizabeth Brown, Angelo Patri and others who replied to a studio questionnaire about American girls of sixteen — the experts agreed, most girls smoked—the majority of girls said no.
But on most details of sub-deb life the girls themselves agreed quite closely with the experts on
youthful feminine psychology. The following composite portrait of Sweet Sixteen has _ been evolved (questions and answers) :
1. Does she smoke? No.
2. Does she use lipstick and rouge? Yes.
3. Does she have boy friends? A steady? Yes. Yes.
4. Does she go out nights? Unchaperoned? Yes. Yes. >. How late is she permitted to
stay out? About midnight.
6. Is she athletic? Yes.
7. What is her musical taste, “swing” or the classics? Swing.
8. Does she have her own spending money? How much? Yes. 50c¢ a week.
9. Does she buy her own
clothes? Her mother helps
10. Does she drive her own car? Yes.
ll. Does she belong to any club? Yes.
12. Does she plan a professional career? Yes.
13. Does she look forward to marriage? Yes.
14. Does she discuss sex? Yes. As a great mystery? No. Does she know all about it? Pretends she does but doesn’t.
15. What are her literary tastes ? Love stories.
Put those all together and they spell Miss America, age sixteen. (See page 7 for ways to use this questionnaire in your
group of educators and personalities including Mrs. Franklin D. Roosevelt, Kathleen Norris, Emily Post, and Angelo Patri, to determine the habits and characteristics of the typical 16-year old American girl, that is the girl of high school age. A composite picture gave the studio Nancy Drew, and thus was the character drawn for the movies.
Nancy Drew has a boy friend, uses lipstick, goes out nights, and drives a car. In fact she is quite a grown up lady. On the basis of this compilation was the original Hollywood chapter of the Nancy Drew Club formed with Jane Abbott as its local president.
The local officers will be elected shortly at a meeting in the Strand Theatre. A set of rules has been evolved and membership is open to any girl of high school age. In addition, in order to find the typical Nancy Drew of (name of city), the original Hollywood questionnaire will be submitted to the candidates.
Bonita Granville Typical 16-Year Old—or Is She?
When Warner Brothers conducted its recent symposium to determine the habits and character of the typical sixteen year old American girl for its forthcoming Nancy Drew series, Bonita Granville, who is scheduled to play the role, was not asked to fill out a questionnaire.
Bonita, studio officials felt, was not a typical sixteen year old girl. Nothing much could be gained by asking her reactions to their problem. She was a sixteen year old Hollywood actress.
Somehow or other a questionnaire found its way into Miss Granville’s hands. She filled it out and turned it in to the publicity department.
According to her replies, Miss Granville does not smoke, uses lipstick and has boyfriends — but no steady.
She goes out night but, unlike the average girl, never unchaperoned. Midnight is her curfew.
Athletic, she is also musically educated with a musical taste which includes both “swing” and the classics.
She has five dollars a week to spend as she sees fit. Her mother buys her clothes. Her relationship with her mother is one of companionship. She depends upon her mother’s advice in guiding her screen career.
The only club to which she belongs is The Twelvesters, which numbers twelve movie kids.
Directed by ....William Clemens
Original Screen Play by Kenneth Gamet
Based on the “Nancy Drew” Story by .......... Carolyn Keene
Photography by L. Wm. O’Connell, A.S.C.
Film Editor ............ Frank Magee Art Director ....Stanley Fleischer Dialogue Director ..John Langan Gowns by ............ Milo Anderson Sound by ..............Stanley Jones