We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
... HERES WHAT TO DO FOR THAT EXTRA DOUGH!
These ideas will help you to grab yourself some of that ‘‘Navy Blues” cash. Remember, this tie-up campaign pays off twice — once at the box-office — again with the Westmore prize money! Remember, too, that you need not limit yourself to these suggestions — originality may prove decisive.
] SPECIAL PROMOTION FOLDER is available on " request to Westmore Contest Editor, 321 West 44th Street, N. Y. C. Folder contains mimeographed publicity releases, 8 stills showing the “Navy Blues” Sextet and Ann Sheridan being made up by Perc Westmore, two stills of the Sextet in action and one 2-column mat for newspaper's beauty page. Use the various stills for displays in lobby, on counters and store windows, and newspaper planting. Cost: $1.00.
2 NEWSPAPER CONTEST on woman's or beauty page 6. Above ” es reproagcees vag the 16" x ®" can be based on what the ladies believe are the most im20” special window porer in full color portant beauty hints involving foundation creams. The Westmore is supplying to all dealers. suggestion below (Number 3) may prove helpful in staging
this promotion. 7 SLOGANS used effectively by Westmore " are provided below for your use in tie-up win
dows or literature:
“One of these shades is good for YOU.”
“Westmore Foundation Cream used by all Warner Bros. stars.”
3 There are six beau® tiful girls in the Sextet and six shades of
Westmore’s Founda“The first step in a wonderful Westmore make
tion Cream, as fol
lows: Continental, * ae Pes ee
Ww estmore ounaation Natural, Coral, Roseno ead ; Glo, Castilian, Copper, Using sphoto we 9 NEWSPAPER PROMOTIONS... shown at right (it's .
On the Beauty Page: Photos of the Sextet
in the special folder), apply the name of each shade to i: . da GRPy being made up by Westmore plus publicity
each of the girls for various display uses. E : yeas és ae releases available in Folder; demonstration in
4 CHAIN STORES are among the largest sellers of Westleading department store of Foundation Cream e
more products, and therefore are your best bets for cooperauses sponsored by Beauty Editor: daily beauty
tion. Any or all of these following chains should be covered hints involving the use of Foundation Cream,
for window displays, demonstrations, etc.: WOOLWORTH, each hint under the name of one of the Sextet. GRANT, KRESGE, McCRORY, NEISNER BROS., G. C.
On the Movie Page: Adapt any of the conMURPHY, J. J. NEWBERRY.
test suggestions provided elsewhere in this press book by offering Westmore Foundation
5 Below is a reproduction of the 16” x 20" photo Crean dea “prize : :
enlargement available to all dealers, from Westmore. Make it the key to your display campaign. Finished blow-up carries explanatory caption and picture and star credits.
ui BEAUTICIANS are very important outlets " in connection with this promotion and their cooperation should be obtained. They can
work for you in any of these ways: displays in all beauty shops; distribution of Westmore
literature to all beauty shop patrons; lectures and demonstrations before women’s groups; endorsements and recommendations.
THIS IS IMPORTANT!
Please remember that this contest applies only to the promotion of Westmore Foundation Cream —and to no other Westmore cosmetic products. Also list local stores where Westmore Cosmetics
are sold, in all lobby displays. For further information, write to:
Mr. Oscar Alexander HOUSE OF WESTMORE 730 Fifth Avenue, N. Y. C.