Navy Blues(Warner Bros.) (1941)

DOODLERS DOODLE IN YOUR LOBBY Everybody likes to paint mustaches on billboard posters. Why not then give your patrons a chance to get rid of this universal inhibition this way— and win a lot of laughs and interest at the same time. All you need do is post several one-sheets in lobby, provide crayons and invite patrons to doodle their best—or their worst. The results alone will make a laugh-provoking display for effective use in your lobby or out front. WELCOME NAVY Recently when the fleet came into New York, all the merchants in town cooperated by welcoming the fleet in their ads and running special navy items in honor of it. Main Street merchants might be willing to come in on a special “WELCOME — ‘NAVY BLUES’ ” promotion, with welcome ads and window displays. Stores, of course, will plug their own specials such as sailor blouses, dresses of navy pattern and navy slack and play suits and naval costume jewelry. WARNERS’ TRAILER is full of gals, gobs and glee... an eye-filling send-off for your showing. Book it now at your Vitagraph Exchange and start it sell ing at every show—two weeks in advance. GOBS AND GALS! Stage a newspaper contest to select a “Sextet of Navy Blues Girls” to be escorted by six sailors to the opening of the picture, first taking them to dinner, and after the picture to a night spot. The contest to be a letter-writing one, the winners to be selected through the excellence of their letters on “Why I Would Like to Entertain a Gob.” The girls selected will be referred to as “(City’s) Navy Blues Sextet.” Someone of the paper should introduce the Sextet to the sailors, the meeting to be broadcast. A layout of pictures, of the introduction, going to the theatre, dining dancing the Sextet making up to greet the boys, etc., is good for opening day break. The sailors could be selected by the newspaper from the Navy Base or through some patriotic organization such as the USO. Hog-Calling Contest Many of the boys in the U. S. Navy, in the Naval Reserves, the Coast Guard and other branches of sea service, come from the Middle West and other farming sections, and also, some are possibly members of the famous 4H Club. A “Hog-Calling Contest” arranged to take place in any centralized section of town (even indoors) would be an unusual event to residents of your city. A hog-calling contest ties up with the picture, as Ann Sheridan is made love to by a farm boy, with his hog-calling technique. The contest could be arranged between members of different branches of the service especially where there are naval bases, training schools, Coast Guard stations, etc. If too far inland, naval men can be selected while visiting in town and could be teamed against local boys. The winners of the contest are awarded prizes donated by merchants and also are guests of the theatre to see the picture. SHERIDAN vs. HARVARD Ann Sheridan has been thrice honored by the editorial staffs of Harvard's famous journals, The Lampoon, The Crimson, and The Harvard Advocate. The former publications have had a long-standing feud with Miss Sheridan. The Advocate, however, offered Miss Sheridan an honorary editorship of the literary journal. Ask the local Harvard Alumni to state on which side of the fence they stand via an Inquiring Reporter newspaper or radio stunt. Also have the Alumni or local Harvard Club tender a testimonial to Miss Sheridan. “OOMPH” AGAIN! Ann Sheridan is known as the “oomph girl.” How about running a contest to find the local high school girl with the most “oomph”? You could get together with high school student leaders and they could arrange the details. The contest winner is feted before and at the opening. Pick her by balloting, using the back of heralds as ballots. “Navy Blues” Sextet on National Tour! SELL THE SEXTET! Spotted throughout the pages of this press book are many ideas based on the fame of the gorgeous galaxy of gals known as the “Navy Blues” Sextet. Each has been planned to capitalize fully for you the tremendous public acceptance this sextet has achieved. Here are two additional ideas: Day after opening have newspaper assign a Battle Page on which old timers state that the Floradora Sextet were unbeatable —and a contingent of youngsters say that the “Navy Blues” girls can't be topped. Tag line can state that the “Navy Blues” Sextet will appear as the Floradora Belles in Warners’ forthcoming “Tell Me Pretty Maiden.” Lobby contest shows blow-ups of each of the sextet with patrons voting for the most beautiful one. Keep score board nearby showing daily tally. Starting early in September, the most photographed group of beauties in the history of the film industry — the Navy Blues Sextet — takes wing on a cross-country theatre tour of 16 cities. From Hollywood they fly across country to New York, with engagements following in: BOSTON, PHILADELPHIA, BALTIMORE, WASHINGTON, PITTSBURGH, CLEVELAND, INDIANAPOLIS, DETROIT, CHICAGO, ST. LOUIS, KANSAS CITY, OMAHA, DENVER, SALT LAKE CITY and SAN FRANCISCO. Be sure to gather together all press publicity on their appearance in the key city nearest your town for lobby display.