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Here’s an old favorite that gets a lilting lift in ‘Never Say Goodbye,’ in which the song plays an important romantic part. Witmark has just issued anew sheet music edition, crediting the picture, and has advised all dealers to watch for local showings with important tie-ins urged. Follow through locally by contacting all music stores for window and counter displays, using the sheet music and stills and posters as the basis for display. Also check all radio disc jockeys and local bands for renditions, crediting your showing and playdate.
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WM «PEGGY KNUDSEN STARS | IN LEE SWIMSUITS
Peggy Knudsen’s important supporting role gets star handling in the national ad featured by Lee Swimsuits in Harper’s Bazaar. Reprints of this ad are on hand at all Lee dealers, for use in co-op window and counter displays. Add extra Peggy Knudsen stills (from your branch set) plus card announcing playdate credits to all such displays.
For information concerning local dealers, write to:
MR. FRANCIS MARQUIS Hicks Advertising Agency 580 5th Ave.
New York 19, N. Y.
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“Say ‘Westmore Cosmetics, Please’And the
Boys Will ‘NEVER SAY GOODBYE’”
That’s your slogan for an all-city co-op campaign, including newspaper ads, window displays and direct mail campaigns. Instead of ‘““Westmore Cosmetics,”’ say “‘Annette’s Gowns,”’ or “Taylor’s Jewelry” or any other lo
cal product or service designed for women. Wherever this slogan is used, ‘be sure to add picture and playdate credits.
To assure widespread window space, prepare a number of display cards reading: “So that the boys will Never Say Goodbye” ... and place them in every window featuring merchandise designed for the ladies. Feature a
number of the romantic stills from your branch set in each of these windows with another card reading: “Scenes from Warner Bros.’ raved-about
romance ... ‘Never Say Goodbye’ . . . starring Errol Flynn and Eleanor Parker.”’
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Get a local Photographer to set up his camera in your lobby. Also set up a prop door to the “star dressing room.” Invite your patrons to have their daughters photographed and post these photos in lobby. Then invite patrons to yote for the “most beautiful child” in a ‘‘Patti Brady Stardom Contest.”’ Offer free portrait and other promoted gifts to winning child. Orders for prints by others will compensate photographer for his efforts. Get newspaper coverage of contest and results.
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HOLLYWOOD PHOTO FLASHES FOR LOCAL WINDOW DISPLAYS
Levely Eleanor Parker laughs with Errol Flynn while they _ relax ‘tween scenes—which goes to prove that captivating _ sanor is as pretty off-screen as she is on celluloid. To say f handsome Errol! Eleanor and Errol are ed in Warner Brother's “Never Say Goodby
REFERRED BY THOUS:
Hollywood Photo Flashes (12” x 18”; 2 colors) is a new weekly window display service sold on an exclusive product-territory basis, enabling local organizations to link their names and products with the galaxy of Warner stars and pictures. Shown above is the first of a new series. It shows Errol Flynn and Eleanor Parker in an off-the-set scene and credits “‘Never Say Goodbye.” For information concerning local firms which subscribe to this service, write to:
Lee Howard Advertising Co., Inc. 150 Broadway, New York 7, N. Y.