Never Say Goodbye(Warner Bros.) (1946)

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ELEANOR PARKER STARS IN ‘FUTURA SPECS’ NATIONAL CAMPAIGN Shown above is the cover of a 4-page insert in 2-colors being run by B. M. Levoy Co. in November issues of Optical Journal, Optical World and Optometrical Weekly asthe first of a series of such ads. This campaign will reach most dealers of ‘specs’ in the country. Aim for an important local tie-up including ads, window displays and direct mail with the use of the special still at left, above. Order “Still EP 554” from Warner Bros. Campaign Plan Editor, 321 West 44th St., N. Y. 18, N. Y. TIE-UP STILLS JEWELRY SWEATER Eleanor Parker Still EP 557 Errol Flynn Still EF 268 CHILDREN’S WEAR Patti Brady Still PB 33 Patti Brady Still PB 34 Order 653 Tie-up Stills’ by number from Warner Bros. Campaign Plan Editor, 321 West 44th St., N. Y. 18, N. Y. NEWSPAPER EXCITEMENT WITH ¥ ¥ ¥ THIS LIMERICK CONTEST LIMERICK CONTEST Errol Flynn and Eleanor Parker will be your screen hosts at the local showing of their newest Warner Bros. romantic hit, ‘“Never Say Goodbye”... if you are one of the 10 winners in this lilting Limerick tilt. All you have to do is write an amusing last line to the rhyme below. Judges will select the ten best last lines and will award two free tickets to see “Never Say Goodbye” to each of the winners. It’s easy and it’s fun! Just get in the mood for love—and laughs — and let that last line write itself ! There was a gay blade named Gayley Who changed shirts and love affairs daily °Til his wife put an end To his amorous trend o_o 80 too. 6 3 2 1 6 6-0 6 8 8 See Cee 6 8 6 8 8 0 6 This is a popular type newspaper feature for Sunday magazine section, Game Page or movie page. Offer free tickets to the 10 readers who submit the best last lines to this romantic limerick. Although aimed for a 3-column newspaper feature, you can stage this contest through the pages of your program, or make a blow-up for lobby and invite patrons to write their last lines on specially prepared blanks. Order “653 Limerick Contest Mat 301X” from Warner Bros. Campaign Plan Editor, 321 West 44th St., N. Y. 18, N. Y. i i Ths Hin Bab THE TEASER WAY TO SAY IT’S GAY *ERROLFIYNN writes this new rule | for romance with ELEANOR PARKER for romance with ELEANOR PARKER in Warner Bros:"NEVER SAY GOODBYE’ in Warner Bros!"NEVER SAY GOODBYE ! the lovin’est hit in years/ ; the Lovin ‘est hit in years! } k STRAND + DATE | STRAND DATE | Try these teasers in newspapers in advance of your regular display ad campaign. Also place enlargements of these around lobby and as tie-in displays in store windows. In the latter case add the line: “Another Rule for Romance ... Use (trade name).” Prepare ads locally; no mats are available.