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3rd Prize: $200.00
FOR THE BEST ALL-AROUND CAMPAIGN AND FOR THE BEST SPOOF AND AVIS PROMOTIONS DEVELOPED BY A MANAGER FOR THIS MOTION PICTURE
Ist Prize: $500.00 2nd Prize: $300.00
The attractive cover on the next page and the check list chart of activity on the page following have been provided to help you prepare, coordinate and present an outstanding campaign book showing what you did to make ‘NEVER TOO LATE’ a smash success at your theatre.
MR. EXHIBITOR:
‘NEVER TOO LATE' is loaded with exploitation possibilities. You have a great fun family film which, because of its appeal to all levels, opens unlimited avenues of promotion to you. Warner Bros. has paved the way for you by providing a bouncing assortment of campaign materials which in themselves provide a great show and a sure sell . . . BUT THE REST IS UP TO YOU. The promotions and advertising shown in this pressbook need planning and coordination to reach maximum effect — but they can only be effective to the extent that you — the exhibitor — utilize your knowledge, your own ingenuity and your showmanship to highlight the campaign. The unique check list of activity was developed to help you organize the most comprehensive plan of applied action in your area. However, there will certainly be facets of advertising and promotion pertaining to your own situation that are not covered in this pressbook. Therefore, we invite you—the most important element in selling any picture—to explore every possible channel to bring 'NEVER TOO LATE' to the attention of your patrons. THIS IS A FUN PICTURE and its possibilities should be fun for you to develop. But not only is it fun — its worth $1,000 in cash prizes to you. Remember it's never too soon to start winning those big, 'NEVER TOO LATE' cash prizes. START YOUR CAMPAIGN TODAY!
YOUR ENTRY WILL BE JUDGED BY:
Fred Herkowitz,
Director of Advertising & Publicity for RKO Theatres
Mel Konecoff,
Associate Producer & General Manager of Boxoffice
Donald M. Mersereau,
New York Editor of Motion Picture Exhibitor
Send your book to: Campaign Plan Manager
Warner Bros. Pictures 666 5th Avenue New York 19, N. Y.
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© 1965, Warner Bros. Pictures, Inc.