Never Too Late (Warner Bros.) (1965)

Record Details:

Title:
Never Too Late (Warner Bros.)
Date:
1965
Publisher:
Warner Bros.
Volume:
Never Too Late (Warner Bros. Pressbook, 1965)
Leaf #:
0004
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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‘NEVER TOO LATE’ A SMASH AT COAST MOVIE MEET NEVER TOO LATE and the materials for promoting and selling the hilarious new Warner Bros. attraction proved a smash hit at the Tenth Motion Picture Herald Merchandising Conference held in the Ambassador Hotel in Los Angeles. The top personalities connected with the picture attended, and i | . top level WB executives made a pre1 sentation of the great ‘NEVER TOO LATE’ accessories available for the film. Utilizing the baby theme of the comedy, the materials were packaged in diaper pails which on immediate sight brought immediate laughs from the more than 300 exhibitors, advertising and promotion people assembled for the conference. With the conferees following attentively, the accessories were displayed and explained one by one. The result was a pre-sell bullseye for a bullseye attraction. Now turn the page and see what was shown to the movie merchandising conference — and what you have at your disposal to sell ‘NEVER TOO LATE to your community. _ FOR LAUGHS — WITH A PART OF THE SHOW: Top row, producer NorPOINT: @ontercésirecdivad man Lear, Richard Lederer, Vice President for Adi sacle 3 vertising and Publicity, Warner Bros. Pictures, Inc.; diaper pails like this. Inside and dfrector Bud Yorkin. Second row, left, star were attention-getting Connie Stevens, Lear, star Paul Ford, Ernie Grossman, "NEVER TOO LATE' materiNational Manager of Publicity, Exploitation and als. They laughed — then they Promotion, Warner Bros., and Max Bercutt, Studio lockbd wad Refenod: Publicity Director, Warner Bros. Second row, right, Miss Stevens and Grossman. Third row, Lederer, Yorkin, Lear, Ford and Bercutt. Bottom row, part of the 'NEVER TOO LATE ' display with Leo Wilder, Promotion Manager, Warner Bros., in foreground. PAGE 5