We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
SPECIAL VIC DAMONE LOBBY RECORD
To focus the attention of your patrons on your "NEVER TOO LATE’ engagement, Warner Bros. prepared for you one of the most effective and pleasant selling aids that’s come along in many a month « @ Special lobby record which combines the unbeatabie combination of
soft-seli copy and delicate humor... coupled with Vic Damone singing the melodious hit tune ‘‘Never Too Late’”’. The dise is a sensational seli and it’s yours FREE on request to:
Campaign Plan Manager Warner Bros. Pictures 666 Fifth Avenue New York 19, N. Y.
EBB BBB PPP PPP PPP PPP
PAGE 8
RADIO SPOTS...
Unbeatable for their comic cleverness and zingy punchlines, there are few radio spots to equal thoseWarner Bros. has made available for your NEVER TOO LATE’ playdate. Start your campaign with a bang by getting these commercials on the air today. Sure to become a conversation piece in your town, the tremendous word-ofmouth value spells big boxoffice. Spots FREE upon request to:
B. G. CHARLES, INC. 580 FIFTH AVENUE NEW YORK, N. Y.
THEATRE
TRAILERS . . .
Your patrons will be sold instantly
by the two great trailers available
ately quickens the interest of the
| for 'NEVER TOO LATE.' As bait
there's a teaser trailer that immedi=
viewer. And as the final hook
there's a production trailer which
combines the hilarious high points
and touching moments of the = picture in the most attractive
= these two trailers on your screen
they'll work as a team to give your
box office a mighty boost. Order
today from your Warner Bros.’
Branch Office.
: framework possible. Plan to get
well ahead of playdate. Together
A TET TUTTE eee TTT TTT =
FOUR RADIO INTERVIEWS ...
The top personalities of ‘NEVER TOO LATE’ figure prominently in the pre-sell for the picture via the airwaves. Stars Paul Ford and Maureen O'Sullivan and producer Norman Lear and director Bud Yorkin were recorded in a series of witty and informative interviews by Dale Remington, nationally known radio figure. The interviews — each handled separately on a four-segment open-end disc—were serviced to radio outlets as part of Remington’s entertaining “Kaleidoscope” show which is heard all over the country. The promotional advantages to the picture from this tie-up need not be underscored. Why not check with your local radio station to find out if it has received—and intends to use—Dale Remington’s
punchy, funny, timely interviews?