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NOTHING SELLS A MOVIE LIKE A HOT THEME SONG
Exhibitors showing NEVER TOO LATE’ will get a powertul assist from the title song recorded on the Warner Bros. Record label by the ever popular VIC DAMONE. Written by David Rose, who composed the score for NEVER TOO LATE, with lyrics hy Academy Award-winning Ray Evans and Jay Livingston, the song has already had pienomenal success. In addition to the outstanding ViC DAMONE vocal, there is also an exciting version by David Rose and his orchestra on the MGM Records label. Your deejays are sure to have one or both of these great waxers on hand ..and you should make it your business to see that you are getting your share of play well in advance of opening. To get as much record exposure as possible, START MOVING GN IT RIGHT AWAY. The liquid notes will lull them inws a 4 to the theatre. REMEMBER . .. nothing sells a VIC DAMONE movie like a hot theme song. (P. $. Don't forget to install the lobby record... with VIC DAMONE singing... in your lobby. See Page & for details.)
VIC DAMONE DISC SELLING FOR 25¢ TO EXHIBITORS
‘NEVER TOO LATE’ exhibitors who
want to use the popular Vic Damone record for prizes, pre-opening promotions, for tie-ups for opening day give-aways, or in any other way the record can be significant, have a great chance to get the Warner Bros. Record disc for only 25c each in boxes of 25. This is a rare opportunity for a rare kind of exploitation that will be very advantageous to you. Start your full-scale record promotion early to utilize its full potential. Use the coupon on this page and
ORDER TODAY.
TO ORDER PROMOTION RECORD...
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To: Joel M. Friedman Warner Bros. Records 4000 Warner Blvd. Burbank, California
Please enter my order for the special Vic Damone “Never Too Late’ record.
Boxes of 25 Records at $6.25 per Box
Name Address City
DAVID ROSE
YOUR CHECK—PAYABLE TO WARNER BROS. RECORDS, INC—MUST ACCOMPANY THIS ORDER!
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