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BOOK PROMO
Here's the Grosset & Dunlap reprint edition ($1.49) of the Philip Wylie best-seller from which "Night Unto Night" was adapted.
The publishers’ campaign includes
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FREE co-op ad mats (I col. x 35 lines) sent automatically to exhibitors and
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dealers by the publisher as playdates
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are set.
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Special Movie Jacket
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Vor dealer information, write to:
Publicity Director, Grosset & Dunlap 1107 Broadway, New York, N. Y.
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Two Ideas LOBBY
For Contests
Man-in-the-Street Radio Question: Can you identify one or more stars of the following pictures with the word ‘night’ in the title:
Midsummer Night’s Dream
They Drive By Night
Night and Day
Blues in the Night
Night at the Opera
It Happened One Night
Night Unto Night
**Around-the-Clock-Films”” newspaper quiz—good for Sunday Magazine section contest. Contestants fill in missing part of film title by choosing cor
rect word from accompanying list.
Mal EB ) Patrol’ (Answer: Dawn) “Night and (........)” (Answer: Day ) 4 e “ ; “Each | \ | Die” Here’s a suggestion for a setpiece (Answer: Dawn) easily made by blowing up and “One Sunday (........ is mounting the dramatic stills and (Answer: Afternoon ) working in the artist’s effect at ik een ) at the Races” bottom. (Answer: Day ) os reeses ) Unto Night” Still No. 673-513 (Lindfors and
ee ee Reagan) in branch set. Still No. 673
Art A (Artist’s Drawing) in retouched ad art set. Still No. 673-X-1
Contestants choose from this list:
night afternoon morning (Book).
dawn night noon . ;
d ; All art available at National Screen. ay dawn evening
Se
2) How many “nights” did Scheherezade take to tell all the stories in “The Arabian Nights?”
4) Supply the missing words a) “The night has a thousand
FOR QUIZ SHOW
1) This “night” was popularized by Rudy Vallee as part of the title of a well-known tune. Can you identify it?
(ANSWER: “Deep Night’’ )
(ANSWER: “A thousand and one nights” ) 3) What bird is called “King of the Night?” (ANSWER: “The Owl’ )
(ANSWER: “eyes” )
b) ‘*’Twas the night before .... (ANSWER: ‘Christmas’ )
ce) “.... that pass in the night. (ANSWER: “ships”’ )
66
ie
TION
Book Stores:
Contact Grosset & Dunlap outlets about using that special co-op ad. Set window and counter displays with production stills and credit
copy.
Book Marks:
See ad mat 102 — makes perfect bookmark. Print locally and distribute via your lobby and _ bookstores. Copy under cut reads: “NIGHT UNTO NIGHT” Read the Book— See the Film! At the Strand (date)
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Book Prizes:
Promote copies of the reprint edition to use as prizes in the contests suggested below on this page.
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FREE!
Spot Announcements For Radio Campaign 1-Minute Spot Announcements*
15-Second Station Breaks*
All On One Disc!
Order from Warner Bros. Campaign Plan Editor, 321 West 44th St., New York 18, N. Y.
“Includes time for live announcement.
8 x 10 Stills For Store Windows
Order “Window Stills No. 673,” set of 7 — or individually by number —
direct from National Screen.
VL-226 VL-313 Costume Jewelry Suits VL-272 RR-216 Gowns Haberdashery VL-216 RR-268 Blouses Sportswear RR-231 Sport Shirt : 5) “Night Unto Night” is from the 99
pee following Biblical quotation: “Day unto day uttereth speech and
°°
Night unto night showeth ....
99
(ANSWER: “knowledge’’ )