No Time for Comedy(Warner Bros.) (1940)

4 IE SSHUUUAUALAUAAUOUAUEAUAUO AT EATUACEEETED ED EOTOTO EET SET BOOK PROMOTIONS WITH RANDOM HOUSE EDITION Random House’s edition of “No Time For Comedy” is good for local dealer promotions. The popularity of both play and book makes this effective selling for your showing. = For further information and dealer lists write to: Mr. Bennett = Cerf, Random House, Inc., 20 East 57th Street, N. Y. C. = Get these book promotion ideas into action... . Set window and counter displays in book and Print up special book mark carrying theatre = department stores. and dealer ad. 2 Display material in libraries. Special dust jacket with theatre and dealer = Award copies of books as prizes in your contests. names imprinted = Promote co-op ad with book dealer. : Spot ads on paper’s book and theatre page. = Mammoth book for lobby and street bally. Lobby library through local dealer tie-ups. s z iz For the Women... Presence of Rosalind Russell and Genevieve Tobin in the cast lends itself FASHION LAYOUT FOR WOMEN'S PAGES Mat 305— 45c ORRY-KELLY EVENING FASHIONS worn in “No Time For Comedy” include (left) Rosalind Russell’s white broadcloth frock with trouser-skirt, silver belt and lapel accents, worn with a full-length collarless mink coat; (center) Genevieve Tobin’s sidedraped beige crepe, the drape accentuated with three huge gold buttons; (right) Miss Russell’s silver cloth dance frock, with unusual leaf belt of white quilted satin. BLONDE-BRUNETTE STUNTS to the popular blonde-brunette promotions. 1. Rivalry between the girls may be used as basis for lobby or newspaper contest to find most attractive of each species. 2. Inquiring street reporter asks: “(Do you prefer blondes or brunettes?”? Award passes to those who give funniest and most original answers. Promote radio quiz on same question. 3. Athletic contests between blondes and brunettes. 4. Department stores and beauty shops tie-in with displays of clothes and makeup for blondes and brunettes. Windows include large art layouts on Rosalind Russell and Genevieve Tobin. NOTE: ‘““No Time For Comedy” stars cannot be used for any tie-ups. HUALUUUUUUTUUNUUTVOEUUUEUOOUUUCEEUUDUUEGUUUEOEOOUREOEEODUUGOGQUUOOOQOOUTOGQOURUEGOQONOOOOQUUUGQ0OUOCOOQOUTOOOOUUEUOGQOUVOOQGOUUOOQQOUHOOQ0UCEOGOGOUOOGEQOUEOOESOOUVOOOOOUOOOOOOUOGOQOOUEQOGGOUOOOSOOUOOGESOOOOOOOQOOEOOGQOQUNOOQOGUOGOOQOOUOOOOUUOOGQUOEUOEOOUUOEOOOOUOEOGOOUUEOROOOTOOOOGOUUOGTE: Selling the Title... MOVIE QUIZ Easy-to-plant movie quiz sells the stars of “‘No Time For Comedy.”’ Answers are scattered in various notices on Classified Ad page or printed on reverse side of herald. Guest tickets go to first ten persons handing in correct lists at boxoffice. 1. Who played the idealistic young senator in “Mr. Smith Goes To Washington”?(James Stewart) 2. What celebrated actress played the leading role in “No Time For Comedy” on the New York stage? (Katharine Cornell) 3. Who appeared opposite her in the role of the playwright-husband? (Laurence Olivier, Francis Lederer) 4. Name the lovely star who made a personal success in a catty role in the motion picture version of “The Women.” (Rosalind Russell) 5. In what recent film did James Stewart play an ardent anti-Nazi? (“The Mortal Storm’’) 6. Did Rosalind Russell ever portray a newspaper woman? (Yes. In “His Girl Friday’’) 7. Name the rip-roaring western wherein Marlene Dietrich appeared opposite James Stewart. (“Destry Rides Again’) 8. Did Rosalind Russell ever appear in a film with Errol Flynn? (Yes. They appeared in “Four’s A Crowd” ) 9. Name the James Stewart film adapted from a Pulitzer Prize play. (“You Can’t Take It With You”) 10. Are these questions true or false? (a) Rosalind Russell was born in Montreal, Canada. (b) James Stewart attended Princeton University. (a—false; b—irue) TITLE IN EDITORIAL Perhaps editor of your local paper will like this for an editorial on theme ‘‘No Time For Comedy,”’ plugging the idea that one of the troubles with the world today is that folks are too serious, and that there is no time for com Id edy and laughs.