No Time for Comedy(Warner Bros.) (1940)

LOBBY AND STREET BALLY SHOTS ee HOW TO PUT NOVEL AD SLANT TO WORK Comedy illustrations of Jimmie Stewart at the typewriter—‘“‘ Jimmie Writes His Own Ad’’—used in ad mats 401 and 113 are readily adaptable for this series of atten Three ways to make the most of ad mat 401: 1. For this folding screen display in your lobby. 2. For accordion folder (illustrated above) in direct mutilear aa epvels pe siadiers. tion-getters. Get in touch with your carpenter, sign shop or printer and 3. For\throwaway contest. You'll notice each panel is set these going well in advance of numbered in case you want to adapt the ad for this Eye-catching lobby display made your showing. They sell! type contest. Guest tickets go to those turning in complete sets of five. tm up from blow-up of Jimmie Stewart series in ad mat 113. Spot on 40” x 60” board with copy shown in illustration. DISPLAY FEATURES STARS Signpost in lobby reads, ‘‘—Miles To Washington. — Miles To Broadway.” Blow-up of James Stewart from scene mat 203 (page 6) stands next to signpost. Copy reads: “If You Liked What He Did To Washington, Wait ’Til You See Him On Broadway In ‘No Time For Comedy’.”’ Similar display can be worked up featuring Rosalind Russell (see mat 204: on page 7) for other side of lobby. Copy reads, “If You Liked What She Did To ‘The Women,’ Wait ’Til You See What She Does To Jimmie Stewart!” Include scene stills from Vitagraph exchange set with billing and playdate. PICKETING DAN CUPID Cherubic youngster dressed as Dan Cupid pickets theatre. Copy he carries reads, “On strike against James Stewart and Rosalind Russell ’cause in ‘No Time For Comedy’ they make me look like an amateur.”’ Contact paper for photos. TRAVELING TRIO Mp CAN A MAN BE IN LOVE WITH TWO WOMEN AT THE SAME TIME? Good-looking gent with lipstick impressions on face strolls through town with blonde on one arm, brunette on the other. Copy they carry reads, ‘“‘Can a man be in love with two women at the same time? See ‘No Time For Comedy’ Now! Strand Theatre!” CLOCK SIDEWALK STENCIL Paint clock faces on the sidewalks leading to the theatre, with hands set to the time of your various show breaks, with this copy: “‘Now is the time to see NO TIME FOR COMEDY.” Or use the same copy with arrows pointing toward your box-office. Be sure your stencil is large enough and clear enough to be legible. Pick your spots with an eye to heaviest traffic and the most direct routes to your theatre. Stunt can be adapted for jewelers’ windows with copy (above) posted on sign near large display clock. Add theatre name and your playdate to copy. NEED CUTOUTS? SEE POSTERS! Check the poster paper (see both sides of back cover) for made-to-order cutouts for use in your lobby and marquee displays. Especially note the 24-sheet with its 6-foot heads of James Stewart and Rosalind Russell and the _ 6-sheet’s comedy shots of the stars. SHODEOQANUNOQUHOOUUONQHRENONUNONQDUNSSUOUQ00U0000U0000000400000090098000090009000H0000000000H0009000000000000000000000000000000089U00000U000900000000000000000000000000090000000000000000000000008000000080U0089000080U0000U00800UONE0ONNCGOUNOGOOUNGQGOUNOOOUNOOOOUOOOOOUOGOOOOOOOOUOO0U0O0000NHO0UOOOO0UUONEOUOOOOOUOOEOOUOOGOOOOGOOOONEOOUOOOOONOEOOTY 6 STREET BALLIES TO GET ACROSS PICTURE TITLE These street ballies spotted around town are good ways to get across comedy title. Use same copy for all stunts. Copy: Don’t ask me for a match . . . this is NO TIME FOR COMEDY! You’ll get more attention if you arrange these travelling ballies to follow each other at short intervals past key spots. 1. Man covers town with broken suspenders, holding up his pants with one hand, carrying sign with other. Copy to be used for sign is carried above. 2. Man with a baby on each arm (large dolls), pushes a perambulator with another baby inside. Sign is on perambulator. 3. Car with flat tire is placed in some busy section of town with its driver busy pumping tire up. Copy is pinned on his back, or placed in front of the car. IG 5. Man with both arms piled high with bundles covers main shopping districts in town during afternoon rush hours. Sign is attached to outside bundle. 4. Man on shaky looking ladder repairs something over his head on a building in a busy area. Sign pinned on the seat of his pants. 6. Man balances a large stack of brown office envelopes too bulky to carry, drops them periodically at busy intersections and scrambles around picking them up. Copy is fastened to his back.