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Better Business Bureau Campaign Insurance Firms’
Co-op Campaign —With An Assist By ‘Life’ Magazine
The many advertising media
available to local insurance companies may be adapted during your run to a campaign based on the slogan: “Nobody Lives Forever—Protect Your Family with
> Media include news
Insurance.’ papers, window displays, mailing stuffers and direct mail promotions. Add playdate credits to all co-op material plus this copy: “Insure your most exciting screen experience ... see John Garfield and Geraldine Fitzgerald in War
ners’ ‘Nobody Lives Forever’ .”
The operations of a confidence gang
in “Nobody Lives Forever” provide an ideal
a They See This When peg on which the Better Business Bureau
can hang a local campaign like this:
Th I ik Th h 1.) Display in lobby of “Wanted” posters; Cy OO roug phony stocks; counterfeit bills and other working tools of the confidence
racketeers, built around a blow-up of
this “Life”? picture-story.
2.) Posters in store windows, clubs, offices
and public buildings warning the
public against the operations of con
This telescope gag is old, but good— fidence men, illustrating with stills
and it’s easy to set up for this showing. from the picture. Tie-in line: “See
All you have to do is make a life-size blowthe con man racket exposed in Warner
Bros.’ ‘Nobody Lives Forever’ .” up of the still showing Walter Brennan
hawking “a look at the stars.”? Attach a 3.) Radio talks or dramatizations warning
the innocents—especially veterans—on tube to the cut-out to serve as the telescope P y
the most familiar types of con man
barrel. Post the regular 3-sheet on the rackets.
front or roof of a building on the opposite
“Life”? spread avwailable as
BB? xc 10°? still. Order “Still CG34X2°° from Warner Bros.’
Order *°634 Still X3°? from Warner Bros.’ Campaign Editor, 321 Campaign Plan Editor. 321 West 44th Street. New York 18. N. ee ee West 44th St... N. Y. 18. N. Y.
side of the street in the line of sight of
your “telescope.”
This is to certify that
is amember of the
“NOBODY LIVES FOREVER” CLUB
in recognition of his services to
his community in the regular per
formance of his hazardous duties.
John Garfield