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Color video commercials are not only a thing of the future— they are also the top sell thing of the present. On this page you can see some of the highly important facts about color commercials which ALREADY — RIGHT NOW — induce scores of outstanding firms in every line of business to go in for them to sell their own products. Warner's successfully—and uniformly — keeps ahead in its own field. And Warner's is convinced that NOW is the time to start using commercials in color. ‘NONE BUT THE BRAVE'— with its powerful cast and story—was picked as the leadoff picture for that purpose. YOU OWE !T TO YOURSELF to join Warner Bros. in this great new venture. Start planning a COLOR video campaign for BRAVE and send for your FREE color teevee commercials right away. Request from:
Campaign Plan Manager Warner Bros. Pictures 666 Fifth Avenue
New York 19, N. Y.
(Be Sure To Enclose Self-Addressed Label)
Why Color? HERE IS WHY:
Families owning color television receivers are LARGER than families owning blackand-white (28.3% have five or more persons, versus 26.6%); they are RICHER (30% have incomes of $10,000 or more, versus 15%); their AVERAGE INCOME IS GREATER ($8,305 versus $6,468); they SPEND MORE TIME WATCHING TELEVISION (159 minutes a day versus 139 minutes)
At the beginning of 1964, there were an estimated 1,620,000 color teevee sets in use in the U.S. At the beginning of 1965, there were an estimated 2,860,000 sets in use. This is a set-use increase of 77% IN ONE YEAR.
Informed sources forecast that by the end of 1965, there will be 5,000,000 sets in use in the U. S. — a growth of 2,000,000 in a single year.
Major advertising agencies report that their production of television commercials has already reached an average of onethird of ALL COMMERCIALS.
e About 79% of all video stations in the
country now schedule color commercials some time during their broadcast day.
BLACK-AND-WHITE TELEVISION SPOTS...
To help you reach every bit of the big, natural audience that exists for “NONE BUT THE BRAVE’, Warner Bros. also has available for your use a complete set of hard-driving, hardselling video spots in black-and white. These can be used in conjunction with the color commercials described here, or by themselves. Either way they are something you will want to have, and your patrons will want to see. Send for your FREE black-and-white television spots today. Request from:
Campaign Plan Manager Warner Bros. Pictures 666 Fifth Avenue New York 19, N. Y.
(BE SURE: TO ENCLOSE SELF-ADDRESSED LABEL)
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